Soju

Soju (소주; 燒酒) means "burned liquor", with the first syllable so (소; 燒; "burn") referring to the heat of distillation, and the second syllable ju (주; 酒) referring to "alcoholic drink".[6] (Cf. Brandy.) In 2008, "soju" was included in the Merriam-Webster Dictionary.[7] Merriam-Webster dated the word's appearance in the American English lexicon at 1951.[2] In 2016, the word was included in the Oxford Dictionary of English.[8] Chinese shāojiǔ (simplified Chinese: 烧酒; traditional Chinese: 燒酒), more commonly known as báijiǔ (白酒), and Japanese shōchū (焼酎), with the altered second character, have the same origin as soju.

Another name for soju is noju (노주; 露酒; "dew liquor"), with its first letter ro (로; 露; "dew") likening the droplets of the collected alcohol during the distilling process to dew-drops.[9][10] Some soju brand names include iseul (이슬), the native-Korean word for "dew", or ro (로; 露), the Sino-Korean word for "dew".

Sot (cauldron), soju gori (distilling appliance), and different hangari (earthenware pots) for making traditional soju

Famous artisan Park Jae-seo's Andong soju

The origin of soju dates back to the 13th century Goryeo, when the Levantine distilling technique was introduced to the Korean Peninsula during the Mongol invasions of Korea (1231–1259), by the Yuan Mongols who had acquired the technique of distilling arak from the Persians during their invasions of the Levant, Anatolia, and Persia.[11] The distilleries were set up around the city of Gaegyeong, the then capital (current Kaesong). In the surrounding areas of Kaesong, soju is still called arak-ju (아락주).[12] Andong soju, the direct root of modern South Korean soju varieties, started as the home-brewed liquor developed in the city of Andong, where the Yuan Mongol's logistics base was located during this era.[13]

Soju is traditionally made by distilling alcohol from fermented grains.[14] The rice wine for distilled soju is usually fermented for about 15 days, and the distillation process involves boiling the filtered, mature rice wine in a sot (cauldron) topped with soju gori (two-storied distilling appliance with a pipe). In the 1920s, over 3,200 soju breweries existed throughout the Korean Peninsula.[15]

Soju referred to a distilled beverage with 35% ABV until 1965, when diluted soju with 30% ABV appeared with South Korean government's prohibition of the traditional distillation of soju from rice, in order to alleviate rice shortages.[5][15] Instead, soju was created using highly distilled ethanol (95% ABV) from sweet potatoes and tapioca, which was mixed with flavorings, and sweeteners, and water.[11][16] The end products are marketed under a variety of soju brand names. A single supplier (Korea Ethanol Supplies Company) sells ethanol to all soju producers in South Korea. Until the late 1980s, saccharin was the most popular sweetener used by the industry, but it has since been replaced by stevioside.[17]

Although the prohibition was lifted in 1999, cheap soju continues to be made this way. Diluted soju has showed a trend towards lower alcohol content. The ABV of 30% fell to 25% by 1973, and 23% by 1998.[15] Currently, soju with less than 17% ABV are widely available.[4] In 2017, a typical 375 millilitres (13.2 imp fl oz; 12.7 US fl oz) bottle of diluted soju retails at ₩1,700 (approximately $1.69) in supermarkets and convenience stores, and for ₩4,000–5,000 (approximately $3.99–4.98) in restaurants.[18][19]

Several regions have resumed distilling soju from grains since 1999. Traditional hand-crafted Andong soju has about 45% ABV. Hwayo (화요) is a brand with five different mixes constituting an ABV range from 17% to 53%.[5]

In 2000s, soju started to dominate the world's spirit market. As of 2015, Jinro soju had been the largest selling spirit in the world for more than a decade.[20][21] Two other soju brands, Chum Churum and Good Day, featured in the top 10, and three other soju brands are present in the top 100 global spirits brands of 2016.[20]

Fruit sojus have been produced since 2015. When cocktail was first introduced into Korea, it was first made to taste the fruit extract or juice by adding soju. As it was for the first time, soju, which is not even soju, began to be a big trend. [22]

The most important rule in Korean drinking etiquette is that the youngest person in the group pours the drinks for their elders. It does not only apply to age but also to the hierarchy within the company. When pouring alcohol both hands should be used to pour, when receiving alcohol both hands should also be used to hold the glass.[23]

A bottle of Chamisul soju

Jinro is the largest manufacturer of soju accounting for half of all white spirits sold in South Korea.[33] Soju accounts for 97% of the category. Global sales in 2013 were 750 million bottles.[34] The most popular variety of soju is currently Chamisul[33] (참이슬 - literally meaning "real dew"), a quadruple-filtered soju produced by Jinro, but recently Cheoeum-Cheoreom (처음처럼, lit. "like the first time") of Lotte Chilsung (롯데칠성) and Good Day (좋은데이) of Muhak (무학) are increasing their market share. However, the popularity of brands varies by region. In Busan, C1 Soju (시원 소주) is the local and most popular brand. Ipsaeju (잎새주 - "leaf alcohol") is popular in the Jeollanam-do region.[35] The Daegu Metropolitan Area has its own soju manufacturer, Kumbokju, with the popular brand Cham (참).[36][37] Further north in the same province, Andong Soju is one of Korea's few remaining traditionally distilled brands of soju.[38] On the Special Self-Governing Province of Jeju-do, Hallasan Soju is the most common brand, being named after the island's main mountain Mt. Halla.[35] Also, there is pureun-bam[39](푸른 밤/meaning: blue night) made by Jeju-soju.[40] In Gyeongsangnam-do and Ulsan, the most popular is Good Day (Hangul: 좋은데이), produced by Muhak in Changwon.[35] However, as soon as one crosses the border from Ulsan north to Gyeongju in Gyeongsangbuk-do, it is almost impossible to buy White Soju, and the most popular brands are Chamisul and Cham. Since 2015, the new trends of soju include fruit soju and sparkling soju, which have become increasingly popular in Korea.[41]

New American producers are entering the market. Some, like West 32 Soju, with initial market penetration in major markets like New York, are finding critical success, with West 32 Soju winning a gold medal at the 2017 New York International Spirits Competition.[42][43]

A new all natural soju distilled in Germany called ISAE is also entering the premium soju market. It is distilled according to the German Purity Law (the Reinheitsgebot) for grain spirits of 1789 and uses 100% regional winter wheat and organic rice. [44]

South Korea is No. 1 in hard liquor consumption in the world.

Although beer, whiskey, and wine have been gaining popularity in recent years, soju remains one of the most popular alcoholic beverages in Korea because of its ready availability and relatively low price. More than 3 billion bottles were consumed in South Korea in 2004.[45] In 2006, it was estimated that the average adult Korean (older than 20) had consumed 90 bottles of soju during that year.[46] In 2014, it was reported that South Koreans of drinking age consumed an average of 13.7 shots of spirit per week; the figure for Russia, in second place, was 6.3. By contrast consumption in the U.S. was 3.3 shots, Canada was 2.5, and the U.K. 2.3 shots.[47]

Cocktails

A "soju cola" prepared by floating soju on top of cola with the aid of a napkin

While soju is traditionally consumed straight, a few cocktails and mixed drinks use soju as a base spirit. Beer and soju can be mixed to create somaek (소맥), a portmanteau of the words soju and maekju (맥주 beer).[48] Flavored soju is also available. It is also popular to blend fruits with soju and to drink it in "slushy" form.[49] Another very popular flavored soju is yogurt soju (요구르트 소주), which is a combination of soju, yogurt, and lemon lime soda.[50]

A poktan-ju (폭탄주) ("bomb drink") consists of a shot glass of soju dropped into a pint of beer (similar to a boilermaker); it is drunk quickly.[51] This is similar to the Japanese sake bomb.[52]

Soju is sometimes mistakenly referred to as cheongju (청주), a Korean rice wine. Mass-produced soju is also mistaken for Chinese baijiu, a grain liquor, and shōchū, a Japanese liquor.

• Andong soju
• Korean alcoholic beverages
• Rice wine
• Korean cuisine
• Korean beer
• Baijiu
• Shōchū
• Awamori

Wikimedia Commons has media related to Soju.

Look up soju in Wiktionary, the free dictionary.

• Popular alcohols from Korea