Speeding. No one thinks big of you.

Speeding. No one thinks big of you. is a multimedia advertising campaign launched by the Roads & Traffic Authority[1] in June 2007 in New South Wales, Australia, to convince young drivers that speeding and irresponsible driving is not 'cool'.

The iconic image of the campaign is a wiggling pinkie finger, emblematic of the observer communicating to another observer their shared opinion that the speeding youth is not displaying virility by speeding, and is "overcompensating" for a small penis.

Several images were used in the television advertisement:

  • several young women seeing the speeder;
  • an older woman sharing a wiggling finger with a young woman;
  • a male friend of the driver sharing a wiggling finger with another male friend as they ride in the back seat as their mutual friend drives stupidly.

References
  1. Making them feel small – ads wag the finger at speeding young men , The Sydney Morning Herald, 25 June 2007, accessed 7 March 2008
    • explanation of the advertisement
    • RTA fact page
    • TV ad online
  • YouTube version
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