Split Works

In association with the advertising agency Wieden + Kennedy, the Splatter team conceptualized, planned and produced the Converse Love Noise road trip: the first campaign in China of its kind. They designed and built China's first music focused tour bus and with the 2008 Olympics looming large, took two of the hottest Chinese indie bands (P.K.14 and Queen Sea Big Shark) on a journey that spawned the "Love Noise" documentary.[10] It was selected as the No. 1 campaign in China in 2009 by trade publication Ad Age.[11]

Chinese band Hanggai playing a Guinness-branded show at MAO Livehouse, Shanghai in 2014.

Splatter strategically aligned China's up and coming folk scene with the Guinness brand for the 2013-2014 Guinness “Made of More” Campaign.[12] The campaign in China included a bespoke festival called Guinness Wood+Wires (健力士木＋线音乐节). Supporting the festival were five smaller Guinness branded concerts inviting the best folk artists in China to perform including Hanggai, Ajinai, Hao Yun, and Su Yang.[13] Social platforms and branded videos were used to engage its target audience on an even more interactive level. During the campaign from September 2013 to May 2014, over 6,000 individuals were reached at the festival and concerts, consuming more than 10,000 bottles of Guinness Original stout. According to a non-partial study researched at the Wood + Wires festival, music fans agreed there was a strong overall likeness between the brand and the festival. On the Guinness MORE weibo, there was a reach of over 2.5 million views.

Splatter was selected as lead Chinese agency for adidas Originals’ “Global Unite All Originals” campaign in 2013. This campaign dug deep into the world of original content, where international artists from various disciplines collide to create something truly unexpected and unique. Splatter developed and localized adidas’ International concept for the China market by bringing China's most innovative multi disciplinary artists in music, visual and digital arts, fashion, dance and film together to curate a series of "collisions" over the summer in 2013.[14]

In 2013 Splatter collaborated with Carlsberg's Tuborg brand to launch the Tuborg Music Truck Tour.[15] Over a five-month period, they organized 160 events across 51 developing cities, among the first events in China targeting emergent youth cultures beyond the 1st and 2nd tier cities.[15] The campaign was extended to 2014, and featured more than 11 rising underground artists.[16]

Splatter curated the programming for the House of Vans Asia Tour. The tour included bands from diverse genres, including high-energy punk rock (Pennywise), contemporary hip-hop (Talib Kweli and Mobb Deep) and modern Chinese alternative (Nova Heart). The artists played three sold-out, well received shows in Beijing, Chengdu and Seoul.

Splatter has executed more than 70 in-store events for Apple across China, handling the logistics and production for each event.

Splatter executed an ambitious activation for global fashion brand Topshop / Topman at the 2016 Concrete & Grass Festival. It featured a sprawling style, fashion and art zone at the heart of the festival, with stylists, selfie booths, the latest collections, special offers, and a collaborative, evolving art installation.

Splatter teamed up with leading beer brand Tuborg to lead their 'Tuborg Open' initiative in China. They partnered Major Lazer with 李宇春 (a.k.a. Chris Lee) in one of the most high-profile creative collaborations between a Chinese pop star and an international dance music act.

An annual outdoor music festival in Shanghai, previously known as 'Echo Park'.[20] The festival featured 57 artists across four stages, and was headlined by Gerard Way, Kelis, Jay Park, Pennywise, Chase & Status and Black Star. The 2016 edition was headlined by Japanese band Sekai No Owari, rapper A$AP Ferg and Hong Kong actor Edison Chen.

The festival in 2017 was headlined by RADWIMPS, DIIV. Carsick Cars played their first album in full and for the first time in six years with the original lineup.

Concrete & Grass is coming up with Li Jian, Daddy Yankee, Slowdive, Togawa Jun and Zee Avi in 2018.

JUE | Music + Art Festival began in 2009 and is an annual urban festival that takes place in Beijing and Shanghai concurrently. JUE aims to showcase the best of the local creative communities in both cities and invites artists from around the world to share their talent with China. Its ethos lies in supporting the community, resisting large and obvious branding, and curating music and arts events for everyone to enjoy. 2014 saw the celebration of JUE | Music + Art's sixth year in China and is one of the top three most recognized festivals in China.

The "Creative Market" at JUE 2015.

In 2011 Split Works worked with Taihe Live to produce the first ever Black Rabbit Music Festival Presented by OPPO Real in Beijing on September 17 and in Shanghai on September 18. At the time it was the largest international music festival China had seen. The festival had three stages in Beijing and four in Shanghai. The festival featured headline sets from Ludacris, Thirty Seconds to Mars, Hebe Tien (田馥甄 from S.H.E.) and Hanggai.

As part of the GUINNESS MORE Music concert series, a three-day festival was curated by Splatter and promoted and organized by Split Works. Wood + Wires took place from November 1–3 at Shanghai's QianShuiWan Center with thousands of fans attending. With a lineup of both Chinese and international independent musicians, the 2013 edition featured Chinese Idol runner up Yunggiema, World's End Girlfriend, and Sainkho Namtchylak, the world's most renowned female khoomei singer.

On October 5, 2007, Split Works created the YUE Festival, an outdoor music festival held in Zhongshan Park in Shanghai, China. Performers included Faithless, Talib Kweli, Ozomatli, Yacht, Banana Monkey, SuperVC, Hedgehog, and IZ. It was the first festival in downtown Shanghai supported by the Changning government and at the time, boasted the strongest international line-up Shanghai had ever seen at a music festival.[21] Partners and sponsors included Bacardi, Converse and Neocha.com.