Straight Edge Society

Before The Straight Edge Society was formed, CM Punk feuded with Jeff Hardy over the World Heavyweight Championship while making allusions to Hardy's real life drug usage. In the end, on the August 28 episode of SmackDown, Punk retained his World Heavyweight Championship in a Loser Leaves WWE steel cage match and Hardy left the WWE.[1] The formation began on the November 27, 2009 episode of SmackDown where CM Punk transformed the formerly mentally handicapped and unresponsive Festus into the focused and driven Luke Gallows, who explained that his friends got him hooked on prescription pain medication, which explained his behavior as Festus, and he also credited Punk with cleaning him up and "showing him the way", and became Punk's main enforcer.[2] Gallows would assist Punk in his feuds with R-Truth and Matt Hardy.[3] A few weeks later, the two began shaving the heads of (planted) fans in the audience who wished to follow the straight edge lifestyle, demonstrating a "new beginning" for their lives.[4] Before Punk was able to find a third person to convert, a woman named Serena came out of the crowd begging to be saved by Punk, but instead of having security escort her out, he accepted Serena and shaved her head.[5] From thereafter, Serena accompanied Punk and ran interference in his matches.[6]

Punk would interrupt many events in an attempt to recruit members to The Straight Edge Society, starting from the Royal Rumble, where he would preach while eliminating Dolph Ziggler, Evan Bourne, JTG, Beth Phoenix, and Zack Ryder, even though he was ultimately eliminated from the speaking platform by Triple H, whom he had tried to convert previously and who had espoused that he too avoided drugs, smoke, and alcohol, but he did not think it was right to be preaching like Punk was doing.

On February 23, 2010 it was revealed that Punk would be mentoring Darren Young, a "South Beach Party Boy", on the first season of NXT.[7][8] A few weeks later, Young became fascinated with The Straight Edge Society and decided to join them, only to quickly change his mind after finding out he had to shave his head as initiation.[9]

The Straight Edge Society would begin a feud with Rey Mysterio at the Elimination Chamber pay-per-view event, where Punk was eliminated by Mysterio in an Elimination Chamber match for the World Heavyweight Championship.[10] The feud would then intensify when Mysterio cost Punk a qualifying match for the Money in the Bank ladder match at WrestleMania XXVI. The Straight Edge Society would then interrupt Mysterio's daughter's ninth birthday party, enticing Mysterio into challenging Punk to a match at WrestleMania XXVI, where if Mysterio lost, he would have to join The Straight Edge Society.[11][12] However, Mysterio defeated Punk.[13]

A rematch was made for at Extreme Rules where Mysterio said if Punk lost, he would have to shave Punk's head; however, Punk won the match with interference from a mysterious fourth member who concealed himself either with a hood or a mask; thus Punk kept his hair from being shaved. On the following episode of SmackDown, after getting assaulted by Mysterio during a match with Luke Gallows against Montel Vontavious Porter, the two agreed to face each other at Over the Limit in May, in a match which combined the stipulations of their previous two pay-per-view matches.[14] At Over the Limit, Punk was defeated and wound up getting his head shaved after interference from Kane.[15] To conceal his baldness, Punk then began to wear a mask.[16]

In June, Punk participated in a fatal four-way match at the Fatal 4-Way pay-per-view event for Jack Swagger's World Heavyweight Championship that also featured eventual winner Rey Mysterio and Big Show, and near the end of the match, Kane interfered and took Punk from the ring, allegedly accusing him of injuring The Undertaker, causing Punk to lose the match and not win the title.[17] On the June 25 episode of SmackDown, Punk faced Kane in a no disqualification match, where Punk legit injured his arm and left the building, resulting in a no contest.[18] After an ultimatum was set by Kane to show Punk's innocence concerning a recent attack on The Undertaker, Serena showed security camera footage of herself breaking edge by drinking at a bar with an unknown man on the same night The Undertaker had been attacked, only for the other Straight Edge Society members to arrive on the scene and angrily trash the place.[19] Despite facing expulsion from The Straight Edge Society, Serena was forgiven by Punk after she told him she showed the video to protect him from Kane, promising to never break the code again.[20]

The following week on SmackDown, Punk got into a verbal altercation with Big Show with regards to the upcoming Money in the Bank pay-per-view and a ladder custom made for Show; retaliating against an attack from The Straight Edge Society, Show chased Punk up the ladder and pulled his mask off, revealing his bald head.[21] On the July 23 episode of SmackDown, after the "mystery man" wrestled and lost to Big Show, the mystery man's mask was then pulled off, revealing him to be Joey Mercury.[22] The next week on SmackDown, Punk berated the three other members, stating that they are nothing without him; this changed after Gallows lost to Big Show later in the night by disqualification after all four members of The Straight Edge Society attacked Show and crushed his hand repeatedly on the steel steps, with Punk revealing that his arm had healed. Big Show then challenged all three members of The Straight Edge Society in a 3-on-1 handicap match at SummerSlam, which Show won. On the following episode of SmackDown, Serena and Gallows competed in a tag team match against Big Show and Kelly Kelly, which if Gallows and Serena lost, they would be kicked out of The Straight Edge Society, which they won.

On the August 27 episode of SmackDown, after defeating JTG, Punk ordered The Straight Edge Society to assault Big Show during his match with Gallows, but Show defeated Gallows, showing signs of discontinuity in the Straight Edge Society.[23] Later on in the night, WWE.com announced that Serena was released from her contract, severing her ties to The Straight Edge Society.[24] On the September 3 episode of SmackDown, after losing a handicap match to Big Show, a visibly frustrated Punk executed a Go to Sleep to Gallows and left the ring.[25] On the September 24 episode of SmackDown, Gallows confronted Punk by saying that after defeating him later in the night, he would celebrate by having a beer, but Punk would go on to win the match and Gallows would later be released from the company shortly thereafter, fully disbanding The Straight Edge Society.[26]