SmackDown (WWE brand)

Stephanie McMahon was the first SmackDown General Manager

In its conception, according to Bruce Prichard in his Something to Wrestle podcast released in October 2018, the then World Wrestling Federation (WWF) originally planned to make SmackDown an all-women's brand but ultimately decided against it because of the lack of talent.[2]

In March 2002, WWF underwent the "brand extension",[3] a process in which WWE divided itself into two branches with separate rosters, storylines and authority figures.[3] The two divisions, hosted by and named after Raw and SmackDown!, would compete against each other. The split resulted from WWE purchasing its two biggest competitors, World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW); and the subsequent doubling of its roster and championships. The brand extension was made public during a telecast of Raw on March 18, initiated with the first draft a week later on the March 25 episode of Raw and became official on the April 1 episode of Raw.

Wrestlers began to wrestle exclusively for their specific show. At the time, this excluded the WWE Undisputed Championship and WWE Women's Championship as those WWE titles would be defended on both shows.[3] In August 2002, then WWE Undisputed Champion, Brock Lesnar, refused to defend the title on Raw, in effect causing his title to become exclusive to SmackDown.[3] The following week on Raw, Raw General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated number one contender Triple H. Accordingly, Lesnar's championship was no longer deemed "undisputed". Following this, the WWE Women's Championship soon became a Raw exclusive as well. As a result of the brand extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.

SmackDown was the home brand for many top WWE stars including Eddie Guerrero, Big Show, John Bradshaw Layfield, Kurt Angle, Edge, The Undertaker, Rey Mysterio, John Cena, Torrie Wilson. Guerrero would go on to become the WWE Champion as part of the show, thus becoming the main feature of SmackDown! throughout 2004 and the most popular wrestler of that year. The biggest star of the next decade, John Cena, started his WWE career on this brand and rose to stardom as "Doctor of Thuganomics" on the show, eventually winning his first WWE Championship during his tenure on the brand.

WWE Hall of Famer Theodore Long served as SmackDown General Manager twice, lasting a combined six years

On June 6, then WWE Champion John Cena switched brands from SmackDown to Raw as part of the month-long 2005 draft lottery. This effectively left SmackDown without a world title. On the June 23 episode of SmackDown!, SmackDown General Manager Theodore Long scheduled a six-man elimination match between Big Show, Booker T, Chris Benoit, Christian (replacing Big Show, who was picked by Raw in the lottery), John Bradshaw Layfield, Muhammad Hassan and The Undertaker to crown the first SmackDown Champion. On the June 30 episode of SmackDown!, Layfield won the match, but Long appeared afterward and stated that even though he had won the match SmackDown did not need a championship anymore, instead revealing that Layfield was the number one contender for the World Heavyweight championship, at which point Batista, then World Heavyweight Champion, entered the ring as SmackDown's final draft lottery pick.

At the SmackDown! taping on January 10, 2006 that aired January 13, Batista had to forfeit the World Heavyweight Championship because of a legitimate triceps injury suffered at the hands of Mark Henry the previous week. Long decreed a battle royal for the vacant title, which was won by Kurt Angle, who was on the Raw brand, but switched to the SmackDown brand for the duration of his reign as champion. On the April 7 episode of SmackDown! (which was taped on April 4), Long revived the King of the Ring tournament after a four-year hiatus as a SmackDown exclusive tournament. The tournament ended at Judgment Day with Booker T as the winner, defeating Bobby Lashley in the final.

On October 16, 2007, the SmackDown and ECW brands began a talent exchange, allowing their respective talent to appear and compete on either brand, as ECW was broadcast live from the same arena where SmackDown! was taped.[4][5]

During the 2008 WWE draft, WWE Champion Triple H was drafted to SmackDown, resulting in two world championships appearing on the brand – Edge was the World Heavyweight Champion at the time – and leaving Raw without a world title. However, Edge was attacked by Batista on the June 30 episode of Raw and immediately afterwards CM Punk cashed in his Money in the Bank contract to become World Heavyweight Champion, bringing the World Heavyweight Championship back to Raw for the first time since 2005. Also that year, for the first time in the brand's history a women's exclusive championship was introduced, the Divas Championship, a counterpart to the Women's Championship that had been the only active championship competed for by Divas, but which was exclusive to Raw, meaning that the Divas on SmackDown had no championship to compete for. Michelle McCool became the inaugural champion by defeating Natalya on July 20 at The Great American Bash.

On February 15, 2009 at No Way Out, Edge won the World Heavyweight Championship in Raw's Elimination Chamber match, thus making it a SmackDown exclusive title and giving SmackDown two top tier championships.[6] As a result of the 2009 WWE draft in April, then WWE Champion Triple H was drafted to Raw while the World Heavyweight Championship also moved to the Raw brand after Edge lost the title to Cena at WrestleMania XXV, once again leaving SmackDown without a world title.[7] SmackDown regained the World Heavyweight Championship at Backlash when Edge invoked his WrestleMania rematch clause and defeated Cena to win the championship back.[8] In addition, Raw and SmackDown exchanged both women-exclusive championships with Raw gaining the Divas Championship and SmackDown gaining the Women's Championship. This marked the first time in history that the Women's Championship had ever been exclusive to SmackDown. Raw and SmackDown also exchanged the United States Championship (which became exclusive to Raw) and the Intercontinental Championship (subsequently exclusive to SmackDown) for the first time since August 25, 2002.[7]

On the August 29, 2011 episode of Raw, it was announced that performers from Raw and SmackDown were no longer exclusive to their respective brand.[9] Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster.[10] In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms.[11]

On May 25, 2016, it was revealed that the brand split would return in July.[12] The 2016 WWE draft took place on the live premiere episode of SmackDown on July 19 to determine the rosters between both brands.[13] On the July 11 episode of Raw, Vince McMahon named Shane McMahon the commissioner of SmackDown.[14] Then next week on Raw, Daniel Bryan was revealed as the new SmackDown General Manager.[15] Due to Raw being a three-hour show and SmackDown being a two-hour show, Raw received three picks each round and SmackDown received two.[15] WWE Champion Dean Ambrose was SmackDown's first pick.[16]

After the return of the brand split, most pay-per-views became exclusive to one brand, (with SmackDown producing Backlash (2016 and 2017), No Mercy (2016), TLC (2016), Elimination Chamber (2017), Money in the Bank (2017), Battleground (2017), Hell in a Cell (2017), Clash of Champions (2017) and Fastlane (2018)). Following WrestleMania 34, all pay-per-views became dual-branded again.

On the November 7, 2017 episode of SmackDown, AJ Styles defeated Jinder Mahal for the WWE Championship.[17] On April 10, 2018, SmackDown Commissioner Shane McMahon announced that Daniel Bryan was back as a full-time WWE Superstar for the roster after his in-ring return at WrestleMania 34, therefore "graciously accepted Daniel's resignation as SmackDown General Manager". McMahon then named Paige, who had retired from in-ring competition due to injury the night before on Raw, as the new SmackDown General Manager.[18]

SmackDown
Championship	Current champion(s)		Reign	Date won	Days held	Location	Notes
Universal Championship		Roman Reigns	2	August 30, 2020	160	Orlando, Florida	Defeated previous champion "The Fiend" Bray Wyatt and Braun Strowman in a Triple Threat No Holds Barred match at Payback.
Intercontinental Championship		Big E	2	December 22, 2020	46	St. Petersburg, Florida	Defeated Sami Zayn in a Lumberjack match on SmackDown. Match aired on tape delay on December 25, 2020.
SmackDown Tag Team Championship		Dolph Ziggler and Robert Roode	1	January 8, 2021	29	St. Petersburg, Florida	Defeated The Street Profits (Angelo Dawkins and Montez Ford) on SmackDown.
SmackDown Women's Championship		Sasha Banks	1	October 25, 2020	104	Orlando, Florida	Defeated Bayley in a Hell in a Cell match at Hell in a Cell.

• Note – The WWE Women's Tag Team Championship and the WWE 24/7 Championship can also be defended on SmackDown as they are shared among the brands[29][30]