Stringr
Stringr is an American company that produces an eponymous digital marketplace that links media organizations and freelance videographers (or stringrs). Organizations can request footage, prompting amateur and professional stringers in the area to film and upload their footage. Those organizations then pay for the footage if they use it.[2][3] The company is based in New York City.[4]
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Type | Private |
---|---|
Industry | Videography |
Founded | 2013 |
Founders | Lindsay Stewart (CEO) Brian McNeill (COO)[1] |
Headquarters | , |
Products | Freelance videographer marketplace |
Website | stringr |
History
Stringr was founded in November 2013[5] by Wharton graduates, Lindsay Stewart (CEO) and Brian McNeill (COO).[6] It was developed as part of the San Francisco-based startup accelerator, Matter.[7] By September 2014, the company had raised $550,000 from various angel investors.[6] Stringr's mobile app initially launched in San Diego and was in 10 markets by March 2015.[8]
In December 2015, the company raised $1.5 million in a funding round led by Matter, Signia Ventures, and Founder.org.[2] By July 2016, the platform was available in 200 U.S. markets with several media partners, including The Washington Post and Associated Press.[9] In October 2018, Stringr closed a $1-million funding round led by the Associated Press, McClatchy, Advection Growth Capital, and G5 Capital, bringing its total funding to $4.6 million.[4] In April 2019, it introduced a live streaming feature,[10] and the following month, the service was launched in the United Kingdom.[11] In June 2019, the company integrated with TVU Networks for live coverage.[12] In August 2019, Stringr partnered with Reuters, an international news organization. This integration lets Reuters Connect clients utilize Stringr's extensive collection of video, as well as video editing.[13][14] In May 2020, Stringr raised an additional $5.75 million from Thomson Reuters, as well as G5 Capital and Advection Growth Capital, to total their funding at $7.25 million.[15]
References
- Ghosh, Sudipto (18 December 2018). "Interview with Lindsay Stewart, CEO and Founder, Stringr". Marketing Technology Series. Retrieved 30 May 2019.
- Ha, Anthony (1 December 2015). "Stringr Raises $1.5M To Build A News Footage Marketplace". TechCrunch. Retrieved 30 May 2019.
- Herrman, John (17 March 2019). "All the Crime, All the Time: How Citizen Works". The New York Times.
- "Stringr Secures Over $1M in Funding". Finsmes. 9 October 2018. Retrieved 30 May 2019.
- Reed, Ebony (16 October 2015). "How to grow a successful media startup in 2015". Associated Press. Retrieved 30 May 2019.
- Savchuck, Katia (12 September 2014). "New Crop Of Startups Shows 'Media' No Longer A Bad Word For Investors". Forbes. Retrieved 30 May 2019.
- Daley, Jason (3 October 2014). "3 Student Startups That Are Going the Distance". Entrepreneur. Retrieved 30 May 2019.
- Dalenberg, Alex (10 March 2015). "Stringr looks to entice big media brands with on-demand footage of breaking news (Video)". New York Business Journal. Retrieved 30 May 2019.
- Young, Adreana (1 July 2016). "Stringr Provides Newspaper Partners with Custom Video, Archival Footage". Editor & Publisher. Retrieved 30 May 2019.
- Barnes, Jess (11 April 2019). "Stringr Launches a Premium Livestreaming Service Used By The Weather Channel". Cord Cutters News. Retrieved 30 May 2019.
- Barnes, Jess (22 May 2019). "The Live Streaming Service Stringr Announces Expansion to the UK". Cord Cutters News. Retrieved 30 May 2019.
- "TVU Networks Partners with Largest Network of Videographers, Stringr". Broadcasting Cable. 19 June 2019.
- Burnell, Ian (29 August 2019). "How an Uber-style app is bringing 100,000 new stringers to Reuters". The Drum.
- Willens, Max (November 19, 2019). "How Reuters is building a marketplace for video-hungry publishers". DigiDay.
- "Video news startup Stringr raises $5.75M from Thomson Reuters and others". TechCrunch. Retrieved 2020-06-16.