Super Bowl XXXVII halftime show

The Super Bowl XXXVII halftime show took place on January 26, 2003 at the Qualcomm Stadium in San Diego, California as part of Super Bowl XXXVII. Shania Twain, No Doubt, and Sting were featured in the show, which was sponsored by AT&T Wireless.

Super Bowl XXXVII halftime show
Part ofSuper Bowl XXXVII
DateJanuary 26, 2003
LocationSan Diego, California, United States
VenueQualcomm Stadium
HeadlinerShania Twain, No Doubt
Special guestsSting
SponsorAT&T Wireless
ProducerJimmy Iovine and Joel Gallen
Super Bowl halftime show chronology
XXXVI
(2002)		 XXXVII
(2003)		 XXXVIII
(2004)

Production

The show was produced by Jimmy Iovine and Joel Gallen.[1]

The show was sponsored by AT&T Wireless.[1]

Shania Twain's inclusion was announced by the NFL in early January.[2] No Doubt then announced their conclusion the following day on their website.[3]

Ahead of the show, the producers promised that there would not be lip syncing.[4] After speculation arose following the show that Twain lip synced her part of the performance, the show's sound producer, Paul Liszewski, claimed that Twain had sung live, but admitted that her backing band had mimed to prerecorded audio, and that the backing vocals she performed with prerecorded as well.[4]

As of 2020, Twain's performance marks the last time that country music act has performed in a Super Bowl halftime show.[5]

Twain became the first artist to have performed both the Grey Cup and Super Bowl halftime shows, having already performed the halftime show at the 90th Grey Cup months earlier.

Synopsis

Twain began the show by singing her song "Man! I Feel Like a Woman!". She next performed her song "Up!". During part of the latter song, she walked down stairs to leave the stage and stand amongst the crowd on the field. After returning to the stage, Twain got on a lift that then elevated her as fireworks were launched.[6]

No Doubt then sang their hit "Just a Girl" with lead singer Gwen Stefani ad-libbing lines like "I'm just a girl at the Super Bowl!"[7]

The show concluded with Sting performing "Message in a Bottle", with Stefani joining in midway through.[7]

Setlist

Reception

Critical

Critics praised No Doubt and Sting's portion of the show, but gave a negative reception to Twain's portion of the show.[8][9][10]

Rolling Stone magazine called Twain's performance, a “career-freezing” bomb.[9] Some argued that Twain, who was supposed to be the main attraction of the show, instead was overshadowed by No Doubt and Sting.[9]

The rendition of Message in a Bottle was regarded as the highlight of the show by some critics.[9][11]

The show has, retrospectively, been ranked low among Super Bowl halftime performances by a number of outlets.[9][11][12] Other outlets have ranked it in the middle tier of halftime shows.[10][13] In 2020, E! ranked it among the best.[14]

Retrospectively, Jennifer Earl and Andy Sahadeo of Fox News, wrote that the show, with Twain and Stefani front and center, presented a "girl power" moment.[15]

Commercial

All the performers saw their latest releases receive a boost in sales in the week following the performance. Twain's Up! saw a 41% increase, No Doubt's Rock Steady saw a 23% increase, and Sting's The Very Best of Sting & The Police as a 39% increase in sales.[16]

References
  1. "ABC Sports - Shania Twain to perform at halftime of Super Bowl XXXVII". www.espn.com. ESPN. 18 April 2003. Retrieved 2 December 2020.
  2. "Shania Twain will play the Super Bowl halftime show". EW.com. Entertainment Weekly. 6 January 2003. Retrieved 2 December 2020.
  3. "No Doubt and Dixie Chicks join Super Bowl roster". EW.com. Entertainment Weekly. 9 January 2003. Retrieved 2 December 2020.
  4. Turner, Julia (28 January 2003). "Did Shania Twain lip-sync her Super Bowl songs?". Slate Magazine. Retrieved 2 December 2020.
  5. Zaleski, Annie (26 January 2020). "17 Years Ago: Shania Twain and the Dixie Chicks Take Over Super Bowl XXXVII". The Boot. Retrieved 2 December 2020.
  6. Kenneth, Daniel. "Super Bowl Flashback: Shania Twain's 2003 Halftime Show". Country Music Nation. Retrieved 2 December 2020.
  7. Vivinetto, Gina (January 27, 2003). "Super Bowl XXXVII: Superstars belt out favorites, or lip synch them". St. Petersburg Times.
  8. https://www.tampabay.com/2003/01/27/Bucs/Superstars_belt_out_f.shtml
  9. "The worst Super Bowl halftime shows of all time". Herald-Review.com. 22 January 2020. Retrieved 2 December 2020.
  10. Sheffield, Rob (17 January 2020). "Super Bowl Halftime Shows Ranked by Sheffield: From Worst to Best". Rolling Stone. Retrieved 2 December 2020.
  11. Welk, Brian; Fuster, Jeremy (3 February 2020). "Super Bowl Halftime Shows Ranked, From Maroon 5 to Lady Gaga". TheWrap. Retrieved 2 December 2020.
  12. "Best and worst Super Bowl halftime shows". www.cbsnews.com. CBS News. Retrieved 2 December 2020.
  13. Moylan, Brian (3 February 2020). "Every Super Bowl Halftime Show Since 1993, Ranked". Vulture. Retrieved 2 December 2020.
  14. "The Best Super Bowl Halftime Shows of All Time". E! Online. 2020. Retrieved 2 December 2020.
  15. Earl, Jennifer (2 February 2018). "Jaw-dropping halftime moments you need to revisit before NFL's big game". Fox News. Retrieved 2 December 2020.
  16. Caulfield, Keith (2 January 2013). "Super Bowl Halftime Shows: Who Got the Biggest Sales Bumps?". Billboard. Retrieved 1 December 2020.
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