TP-Link

TP-Link Technologies Co., Ltd. (simplified Chinese: 普联技术; traditional Chinese: 普聯技術; pinyin: pǔ lián jìshù), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong, China.

TP-Link Technologies Co., Ltd.
Native name
普联技术有限公司
TypePrivate
IndustryNetworking equipment
Founded1996 (1996)
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
Key people
Jeffrey Chao (Chairman)
ProductsEthernet hubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras
Number of employees
21,849 (Dec 2013)
Subsidiaries
Websitetp-link.com

History

TP-Link was founded in 1996 by two brothers, Zhao Jianjun (赵建军 Zhào Jiànjūn) and Zhao Jiaxing (赵佳兴 Zhào Jiāxīng), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link" invented by Alexander Graham Bell, a kind of cabling that reduces electromagnetic interference, hence the "TP" in the company name.[1]

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000-square-meter headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[2]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[3][4]

Product ranges

TP-Link products include High Speed Cable Modems, wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters, power banks, USB Hub and SMART home technology devices. TP-Link also manufactured the OnHub router for Google.[3] In 2016 the company launched the new brand Neffos for smart phones.[5][6] TP-Link manufactures smart home devices under their Kasa Smart and Tapo product lines.[7][8]

TP-Link 5-Port Gigabit Ethernet Switch
TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.

Brands

Tapo

On September 30, 2019, TP-Link launched Tapo with one of its initial offerings being the mini smart Wi-Fi Plug—Tapo P100. The smart plug works over a 2.4 GHz wireless connection integrates with Amazon Alexa and the Google Assistant.[9] Other offerings from Tapo include a line of home security Wi-Fi cameras [10] and an upcoming line of smart lighting appliances.[11]

Manufacturing

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[12]

References
  1. "Network-gear firm TP-Link thinks big in US market|Across Americas|chinadaily.com.cn". Usa.chinadaily.com.cn. 5 April 2013. Retrieved 7 March 2014.
  2. Richard Xu (15 September 2013). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 7 March 2014.
  3. "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  4. "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  5. "NEFFOS PHONES". Gadgets 360.
  6. http://www.neffos.com/en/
  7. "Smart Home | TP-Link". www.tp-link.com. Retrieved 16 September 2017.
  8. "Welcome to Tapo". www.tapo.com. Retrieved 29 November 2019.
  9. "Tapo Smartens Up Home Appliances". Tapo. 30 September 2019. Retrieved 29 November 2019.
  10. "Tapo C200 Pan/Tilt Home Security Wi-Fi Camera Announcement". Tapo. 30 September 2019. Retrieved 29 November 2019.
  11. "Tapo Smart Wi-Fi Light Bulb L510". Tapo. 25 November 2019. Retrieved 29 November 2019.
  12. "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 7 March 2014.
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