Tapal Tea

Tapal Tea is a Pakistani tea company which is based in Karachi, Pakistan.[2] The company is known for their Family Mixture brand.[3]

Tapal Tea
TypePrivate
IndustryTea
Founded1947 (1947)[1]
Karachi, Pakistan
FounderTaza Tapal Danidar
HeadquartersKarachi, Pakistan
Area served
Pakistan
Saudi Arabia
ProductsFamily Mixture
WebsiteCommercial website

Tapal is the market leader of branded tea in Pakistan. The main competitors of Tapal are Unilever's Lipton and Eastern Tea Company’s Vital. The previous competitor was Brooke Bond’s Supreme until Unilever bought it in 1990.[4]

History

It was founded by Adam Ali Tapal in 1947 started as retail outlet at Jodia Bazaar.[5] He started by importing tea from Ceylon.[6] In 1977, it reached ,milestone of 0.5m kg and in 1984 it reached 1.5m kg.[5]

It is the largest tea brand in the country.[7] Their biggest competitor in Pakistan is Lipton Tea.[8] They are also known for their popular commercials.[9]

In 2004, the company expanded their operations in Saudi Arabia.[10] Currently Tapal is exporting Tea to 20 countries.[11]

The chairman of the company is Aftab Tapal. The Board of Directors include Mehvish Tapal, Kumail tapal and Maria Tapal.[12]

The Tapal Tea Lab, where research and development activity results in different tea grades.[13]

Brands
  • Danedar
  • Family Mixture[3]
  • Tezdum
  • Mezban
  • Chenak
  • Green Tea
  • Gulbahar
  • Safari Tea[7]

References
  1. "Tapal Tea". tapaltea.com.
  2. "Pakistani brands who found success against their global competitors - The Express Tribune". 16 June 2017.
  3. "Tapal Tea launches Family ki Jeet". December 7, 2004.
  4. Shaikh, Ayesha (2018-01-13). "Tapal's journey to the top". Aurora Magazine. Retrieved 2020-05-30.
  5. "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
  6. Shaikh, Ayesha (2018-01-13). "Tapal's journey to the top". Aurora Magazine. Retrieved 2020-05-30.
  7. "Tapal unveils Safari tea". May 9, 2008.
  8. "Research Story". November 2, 2016.
  9. "Digital milestone: Tapal Danedar launches new TVC, featuring Fawad Khan, online before releasing to national media - The Express Tribune". 10 December 2015.
  10. "Tapal Tea launched in Saudi Arabia". July 6, 2004.
  11. Shaikh, Ayesha (2018-01-13). "Tapal's journey to the top". Aurora Magazine. Retrieved 2020-05-30.
  12. "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
  13. "Tapal Tea". tapaltea.com. Retrieved 2020-05-30.
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