The Cleveland Show

Seth MacFarlane initially conceived The Cleveland Show in 2007 while working on his other two animated series, Family Guy and American Dad!.[2][3]

Mike Henry and his characters

The Cleveland Show first appeared on the development slate at Fox in early 2008, under no official name for the pilot, after a report that Fox had purchased the series from creators.[4] On May 5, 2008, MacFarlane and 20th Century Fox Television inked a deal.[5] The pilot was named The Cleveland Show in May 2008, when it appeared on the primetime slate for the 2008–09 television season, although it wasn't officially on the network schedule.[6] Shortly after a report that King of the Hill just ended, leaving air time for The Cleveland Show, the show was picked up for a full season after an additional nine episodes of the show were ordered.[7] In May 2009, The Cleveland Show appeared on the primetime slate for the 2009–10 television season, for airing on Sunday nights at 8:30 pm[8] On June 15, 2009, it was announced that The Cleveland Show would premiere on September 27, 2009.[9]

MacFarlane and Henry pitched a 22-minute pilot to Fox which aired on September 27, 2009, but had been leaked on the internet in June 2009. Even before the pilot episode premiered, the show had already been renewed for a 22-episode second season. After the first season of the show aired, it was given the green light to start production. On June 10, 2010, less than three weeks into the first season's summer hiatus, it was announced that Fox was ordering a third season.[10] A fourth season was announced on May 9, 2011, just a few days before the second season concluded.[11]

Seth MacFarlane, Mike Henry and Richard Appel served as executive producers on the series since the first season.[12]

Mike Henry voices two of the show's main characters: Cleveland Brown and Rallo Tubbs. The voice of Cleveland was developed originally for Family Guy by Henry after being influenced by one of his best friends who had a very distinct regional accent.[13] For the voice of Rallo, Henry stated that he originally created the voice over twenty years before; he had used it while making prank phone calls.

Sanaa Lathan voices Donna Tubbs, the wife of Cleveland, stepmother of Cleveland Brown Jr., and mother of Roberta and Rallo Tubbs. In developing the character, Lathan said that the producers "wanted her to be educated, but to have some edge."[14] Prior to voicing Donna, Lathan had only one other voice credit in a relatively low-budget film entitled The Golden Blaze. In addition to the show, she also primarily worked as an actress in such films as Alien vs. Predator, Love & Basketball and The Family That Preys.

Reagan Gomez-Preston plays Roberta Tubbs, the stepdaughter of Cleveland. Gomez has stated that she uses her own voice to portray Roberta, and that she herself gets mistaken for a fifteen-year-old over the phone "all the time."[14] Before Gomez was cast as Roberta, Nia Long (who co-starred with Lathan in The Best Man franchise) provided the character's voice during the first thirteen episodes. According to Long, she was replaced because producers decided they wanted an actress with a younger-sounding voice, given that the character is a teenager.[15]

Kevin Michael Richardson, a recurring guest voice on Family Guy and American Dad!, portrays Cleveland, Jr., as well as Cleveland's next door neighbor Lester Krinklesac. In portraying Cleveland, Jr., Richardson drew inspiration from a character named Patrick that he had played on the NBC drama series ER who was mentally impaired and wore a football helmet. For Lester, Richardson stated in an interview that, being African American, he had "run into a few rednecks in [his] time", and decided to simply perform a stereotypical redneck impression for the voice of Lester.[14]

Jason Sudeikis plays Holt Richter, one of Cleveland's drinking buddies with a short stature, and Terry Kimple, one of Cleveland's longtime friends who now works with him at Waterman Cable. Sudeikis originally began as a recurring cast member, but starting with the episode "Harder, Better, Faster, Browner", he was promoted to a series regular.

Seth MacFarlane played Tim the Bear up until season 3 episode 10, which MacFarlane admits is a "Steve Martin impression [...] a Wild and Crazy Guy impression". Jess Harnell voices the character for the rest of the series from the next episode onward.

Other voices include that of Arianna Huffington as Tim's wife Arianna the Bear, Nat Faxon as Tim and Arianna's son Raymond the Bear, Jamie Kennedy as Roberta's boyfriend Gabriel Friedman, a.k.a. "Federline Jones", Will Forte as Principal Wally, Frances Callier as Evelyn "Cookie" Brown, Craig Robinson as LeVar "Freight Train" Brown and David Lynch as Gus the bartender.

Main cast members
Mike Henry	Sanaa Lathan	Reagan Gomez-Preston	Kevin Michael Richardson	Jason Sudeikis	Seth MacFarlane
Cleveland Brown, Rallo Tubbs	Donna Tubbs	Roberta Tubbs	Cleveland Brown, Jr. and Lester Krinklesac	Holt Richter and Terry Kimple	Tim the Bear (seasons 1–3)

The Cleveland Show has received mixed reviews from critics and negative reviews from fans. Review aggregator Metacritic gave the show a score of 57 out of 100.[31] Tom Shales of The Washington Post spoke very negatively about both the show and MacFarlane himself, describing him as "no better than the dirty old man hanging around playgrounds with naughty pictures or risque jokes as lures".[32] Roberto Bianco of USA Today wrote a similarly negative review, suggesting that the easiest fix for its problem was "cancellation".[33] John McWhorter of The New Republic called it "a patronizing mess" and "basically Family Guy in blackface". He added: "What isn't black in it is so shamelessly ripped off from Family Guy that it's hard to believe it's the product of creators who are usually so studiously 'post-' obvious stunts of the sort."[34] Matt Rouse of TV Guide wrote, "The lamest, most unnecessary spin-off since Private Practice, Cleveland rests on the shoulders of the hopelessly bland title character".[35] However, Rob Owen of the Pittsburgh Post-Gazette was more positive about the program, writing that although The Cleveland Show was "just as rude-crude" as Family Guy, it also had "more warmth" due to Cleveland being a more likeable character than Peter Griffin. Owen also praised the character of Tim the Bear, stating that "Tim is by far the most amusing creation."[36]