The Oogieloves in the Big Balloon Adventure

The Oogieloves in the Big Balloon Adventure (also referred to as The Oogieloves) is a 2012 American interactive educational children's musical adventure comedy film based loosely on the children's television series My Bedbugs by Alex Greene and Carol Sweeney.[3] It features the voice talents of Malerie Grady, Stephanie Renz and Misty Miller as the three Oogieloves and also stars Toni Braxton, Cloris Leachman, Christopher Lloyd, Chazz Palminteri, Cary Elwes and Jaime Pressly.

The Oogieloves in the
Big Balloon Adventure
Theatrical release poster
Directed byMatthew Diamond
Produced by
  • Kenn Viselman
  • Gayle Dickie
Screenplay byScott Stabile
Story byKenn Viselman
Based onMy Bedbugs
by Alex Greene
and Carol Sweeney
Starring
Music by
  • Joseph Alfuso
  • Robert Rettberg
CinematographyPeter Klein
Edited byGirish Bhargava
Production
company
  • Kenn Viselman Presents
  • Big Balloon Adventure Movie
Distributed by
Release date
  • August 29, 2012 (2012-08-29)
Running time
88 minutes
CountryUnited States
LanguageEnglish
Budget$20 million[2]
Box office$1.1 million[2]

Marketed as an "interactive film," The Oogieloves encourages the viewers to sing and dance along.[4] The film was theatrically released on August 29, 2012 by Kenn Viselman Presents and Freestyle Releasing and was extremely panned by critics. It earned $1,065,907 on a budget of $20 million,[2] making it a huge box office bomb. The film was nominated for Worst Picture and Worst Screen Ensemble at the 33rd Golden Raspberry Awards, but lost both to The Twilight Saga: Breaking Dawn – Part 2.[5] The film was released on DVD on February 5, 2013.

Plot

The film opens with an introduction that explains the interactive nature of the movie and introduces the Oogieloves, Goobie, Zoozie, and Toofie.The Oogieloves awake to prepare a surprise birthday party for their living pillow Schluufy, with the aid of magical window Windy Window, vacuum cleaner J. Edgar and fish Ruffy. However, J. Edgar accidentally releases the five magical balloons they bought for the party, so the Oogieloves set out to retrieve them.

The first balloon is found at the treehouse home of Dotty Rounder (Cloris Leachman) who is obsessed with circles and polka dots, and her granddaughter Jubilee (Kylie Dakota), who is obsessed with squares. The second is found at the milkshake cafe of Milky Marvin (Chazz Palminteri), who is holding a milkshake contest to win the second balloon in which the Oogieloves and their pet fish participate. The third balloon is found in possession of Rosalie Rosebud (Toni Braxton), a pop singer who denies her allergy to roses. The fourth balloon is by the truck of Bobby Wobbly (Cary Elwes), a cowboy with an unusual walk. The last balloon is found on top of a windmill, where the Oogieloves retrieve it with the help of Lola and Lero Sombrero (Jaime Pressly and Christopher Lloyd), who ride a giant flying sombrero.

Just before they reach home with all the balloons, the Oogieloves accidentally release them again but blow kisses to persuade them to return. They then hold the surprise party for Schluufy, who did not awake until just before their return.

Cast
  • Malerie Grady as the voice of Toofie
    • Alex Greene as Toofie (in-suit performer)
  • Stephanie Renz as the voice of Zoozie
    • Carol Sweeney as Zoozie (in-suit performer)
  • Misty Miller as the voice of Goobie
    • Eric Dunman as Goobie (in-suit performer)
  • Toni Braxton as Rosalie Rosebud
  • Cloris Leachman as Dottie Rounder
  • Christopher Lloyd as Lero Sombrero
  • Chazz Palminteri as Milky Marvin
  • Cary Elwes as Bobby Wobbly
  • Jaime Pressly as Lola Sombrero
  • Maya Stange as Windy Window
  • Nick Drago as J. Edgar
  • Alecia Jai Fears as Rochelle Rosebud
  • Kylie Dakota as Jubilee Rounder
  • Taras Los as Schluufy the Pillow
  • Randy Carfagno as Ruffy
  • Guistina Chirco as Marna

Production

The film was written by Scott Stabile and produced by Kenn Viselman, who was the producing partner of the Teletubbies in the Western Hemisphere as well as the American marketing executive for Thomas & Friends. Viselman claims that he and Teletubbies creator Anne Wood had multiple disputes with each other, because Wood refused to let Viselman pursue a film adaptation of the show.[6] The film is loosely based on the characters from the children's TV show My Bedbugs.[3] After seeing Madea Goes to Jail in a theater, where he saw how the audience members would shout out advice to the characters on screen, Viselman was partially inspired to create a children's film in the vein of Teletubbies with the interactive aspect, allowing the children to sing, dance, and respond to the characters on screen.[6] He felt that "The idea of interactivity isn't new, but the idea of interactivity in a theater is."[7] He also wanted to add something new to the Pixar-and-DreamWorks-dominated children's film market: "Why can't we have something that's all love, where we don't even have the color black? Pixar always has the triumph of good over evil. But why does there have to be evil in the first place?"[8]

Being a fan of children's entertainment and having a past experience in it through an appearance on Blue's Clues, Braxton joined the project after learning that Viselman produced Thomas the Tank Engine, her son's favorite show.[9] She did no preparation for the role, reasoning that she "just went into the little kid that I am, that we all are, some times. I just said I'm going to have fun with her."[10] Braxton did actually have a severe cold when recording the singing voice for "Ode to Adelaide (The Scratchy Sneezy Cough Cough Song)," and the sneezes she performed were real. Due to her cold making her voice "deep" and "not-kid-friendly," it was pitch-shifted higher for the song.[9] The 86-year-old Leachman explained that she did the movements for her song through perseverance, and that the dancing influenced her to get back into exercising after fifteen years of not doing so.[11]

Release

Several investors, including a Michigan real estate investor named Michael Chirco, spent much of its marketing money on billboards, television ads, and bidding with mommyblogs to cover the film.[8]

The film was released on August 29, 2012.[4] On its opening weekend, the film became the biggest box office bomb of all time for films released in at least 2,000 theaters.[12] To alleviate the problem, the amount of screens showing the film were lessened, and it would be shown in early mornings ("kind of like The Rocky Horror Picture Show, but in the morning instead of midnight," explained Viselman).[13]

The film was issued on Amazon Prime on February 5, 2013,[14] with the DVD issued exclusively at Walmart the same day by Lionsgate Home Entertainment.[15] On July 16, the DVD began selling at other retailers.[16]

Reception

Box office

In its debut weekend, Oogieloves proved to be one of the least successful films ever released in at least 2,000 theaters.[12] Its production budget was $20 million, in addition to another $40 million in marketing costs.[17] On August 29, 2012, the film opened at #17 at the box office to $102,564 in 2,160 theaters, with a per-theater average of $47.[2] Box Office Mojo said the film needed "at least $5 million to avoid being dubbed a legendary flop, and it's not going to come anywhere close".[18] It grossed only $445,000 in its opening weekend, surpassing Delgo for the lowest opening weekend of a film in 2,000 or more theaters.[19] Delgo also played in the same number of theaters as Oogieloves. The film has the second worst opening weekend per-theater average for a widely released film at $206.[19] "To put that in perspective, if each location played Oogieloves five times a day on one screen at an average ticket price of $7, that would translate to fewer than two people per showing", according to Box Office Mojo.[19] Over the life of its exhibition in theaters, the film grossed a grand total of $1,065,907 as measured by total box office gross. Only Delgo had a worse theatrical gross by total gross; however, The Oogieloves played for 23 days while Delgo played for only 7.[2]

Following the film's opening weekend, Viselman attributed the poor box office to the film's marketing, suggesting it would've been more successful if its television spots aired earlier.[8] He was, however, appreciative of the press covering the film's horrendous opening weekend, suggesting it would help in marketing its home media releases and possible sequels to the film.[13]

Critical reception

The film has a 30% "Rotten" approval rating on Rotten Tomatoes, based on 22 reviews,[20] and a score of 32% on Metacritic, based on 11 reviews.[21] Rotten Tomatoes' critical consensus says "Although it may serve as a passing diversion for very young viewers, The Oogieloves fails to offer much more than several brightly colored examples of the worst stereotypes of modern children's entertainment.". Loren King of the Boston Globe considered The Oogieloves to be a "dumbed-down mash-up of the least creative parts of Teletubbies, Barney & Friends and Pee-wee's Playhouse" which preschoolers would enjoy due to its interactivity, but would be a waste of time for parents "in a world where Sesame Street is on TV every day [and/or] even in a world where Sesame Street didn’t exist." King also questioned whether the intent of the film was to set the stage for future merchandising of its characters.[22] Mark Olsen of the Los Angeles Times criticized The Oogieloves for being a "prefab construction meant to appear like a beloved set of characters", and for being "so ineffectual and disengaging that it may be better to call it just plain dumb."[23] A. O. Scott of the New York Times reviewed the film from the perspective of the seven-year-old daughter of a family friend. She stated that she "thought it was for babies" and observed, among other things, that none of the children in the audience were paying attention to the film, and that the toddler whose family she saw it with fell asleep partway through the movie.[24]

Accolades

The film was nominated for Worst Picture and Worst Screen Ensemble (as the entire cast of the film) at the 33rd Golden Raspberry Awards, but lost in both categories to The Twilight Saga: Breaking Dawn – Part 2.[5]

Soundtrack
  • March and Moo – Chazz Palminteri
  • Polkadotty Shake your Body – Cloris Leachman and Kylie O'Brien
  • Ode to Adelaide (Scratchy Sneezy Cough Cough) – Toni Braxton
  • Wobble with your Wiggle – Cary Elwes
  • Jump, Step, Clap – Christopher Lloyd and Jaime Pressly

References
  1. "The Oogieloves in the Big Balloon Adventure". freestylereleasing.com. 29 August 2012. Retrieved 11 July 2017.
  2. "Oogieloves In The BIG Balloon Adventure". Box Office Mojo. Amazon.com. Retrieved September 17, 2012.
  3. "DBusiness Mike Chirco's Big Adventure". dbusiness.com.
  4. Heritage, Stuart (2012-05-02). "The Oogieloves in the Big Balloon Adventure: stand by for PR perfection | Film | guardian.co.uk". Guardian. Retrieved 2012-09-04.
  5. "Razzie Awards 2013: Full List of Nominees". ABC News. Retrieved 12 March 2013.
  6. "CinemaCon 2012: 'Teletubbies' Pioneer Tries to Revolutionize Children's Entertainment". The Hollywood Reporter. Prometheus Global Media. 2012-04-23. Retrieved 2012-09-04.
  7. "Flixclusive Interview: Kenn Viselman (Oogieloves)". Flixist. August 14, 2012. Retrieved September 15, 2013.
  8. Zeitchik, Steven (August 31, 2012). "The Oogieloves sing, dance — and flop". Los Angeles Times. Retrieved November 21, 2019.
  9. Plasket, Kelli (July 23, 2012). "Diva to the Oogieloves". Time for Kids. Retrieved November 21, 2019.
  10. Tia Brown, S. (July 26, 2012). "Toni Braxton Talks New Movie Role". Ebony. Retrieved November 21, 2019.
  11. Airdo, Joseph (August 30, 2012). "'The Oogieloves': Actress Cloris Leachman dots family film with fun". AXS.com. Archived from the original on September 29, 2016. Retrieved November 21, 2019.
  12. "The year Liam Neeson punched a wolf in the face: Movies of 2012 – NBC News Entertainment". NBCNews.com. Retrieved 11 January 2013.
  13. Cunningham, Todd (September 3, 2012). "'Oogieloves' Worst-Ever Box Office Bow: 'This Is the Notoriety We Were Looking For'". TheWrap. Retrieved November 21, 2019.
  14. "Oogieloves in the Big Balloon Adventure HD Prime". Blu-ray.com. Retrieved November 23, 2019.
  15. Brian Gallagher (January 18, 2013). "'The Oogieloves in the Big Balloon Adventure' DVD Arrives February 5th". MovieWeb.
  16. "The Oogieloves in The Big Balloon Adventure DVD". Blu-ray.com. Retrieved November 23, 2019.
  17. Kaufman, Amy (30 August 2012). "'The Possession' will scare off competition over slow Labor Day". Los Angeles Times. Retrieved 2 September 2012.
  18. Ray Subers (August 30, 2012). "Forecast: 'The Possession' Set To Haunt Theaters Over Labor Day". Box Office Mojo. Retrieved August 31, 2012.
  19. Ray Subers (September 2, 2012). "Weekend Report: 'The Possession' Leads Typically Quiet Labor Day". Box Office Mojo. Retrieved September 3, 2012.
  20. "The Oogieloves in the Big Balloon Adventure". Rotten Tomatoes. Flixster. Retrieved September 5, 2012.
  21. "The Oogieloves in the Big Balloon Adventure". Metacritic. CBS Interactive. Retrieved September 3, 2012.
  22. "First there was 'Teletubbies,' now 'Oogieloves'". Boston Globe. Retrieved 12 March 2013.
  23. "Review: 'The Oogieloves' should quietly float away". Los Angeles Times. Retrieved 12 March 2013.
  24. "Movie Review - "The Oogieloves and the Big Balloon Adventure"". New York Times. Retrieved 6 April 2014.
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