TickPick

TickPick (founded in 2011) is an online marketplace for events tickets based in New York, New York that allows users to bid on tickets.

TickPick
Type of businessPrivate
Available inEnglish
FoundedNew York City, New York, USA
Headquarters
New York City, New York
,
United States
Area servedWorldwide
Key people
IndustryTicket exchange
Ticket resale
ProductsTickets for sports, concerts, theater, entertainment events
Revenue$200 M (2019)[3]
Employees50 (2019)[4]
URLtickpick.com
Launched2011 (2011)[5]
Current statusActive

History

TickPick was founded in 2011 by Brett Goldberg and Chris O'Brien.[6] They developed a patented best deal ranking system,[7] which assigned each ticket a rating based on proximity and viewing angle[8] with A+ through D grades (website allows users to adjust this ranking based on a user's personal preferences).[6][9] Another innovation was a bid platform, which allowed consumers to bargain with multiple sellers by placing offers on a multitude of seats.[8][10] TickPick differentiated itself from StubHub with lower fees.[9][11]

In May 2012, TickPick raised $250,000 in seed funding[12][9] and in 2014 launched mobile app. In 2017, the website enraged Facebook users by insulting Upper Peninsula, Michigan, residents by calling this location (that was missing on TickPick's map) "just a bunch of forests".[13] To address the issue, Brett Goldberg, co-founder of TickPick, issued a formal apology online and visited Marquette to apologize in person.[14] In April 2018, it became the official ticket marketplace for Delaware's Firefly Music Festival, replacing StubHub.[15] On May 1, 2018, TickPick acquired RazorGator, one of its main competitors, for an undisclosed amount. On July 24, 2018, TickPick acquired advanced ticket inventory aggregator Rukkus.com, one of its competitors, for an undisclosed amount.[16] On August 1, 2018, TickPick announced an endorsement deal with WWE Legend and 2-time WWE Hall of Fame recipient, Ric Flair.[17]

In September 2018, TickPick entered into partnership with Van Wagner Sports & Entertainment to become the Official Marketplace for the athletics programs at East Tennessee State University, Florida International University, Georgia State University, Longwood University, Niagara University, Rider University, Samford University, Santa Clara University, Siena College, Saint Joseph's University, Stony Brook University, Towson University, Valparaiso University, as well as the America East Conference, Big South Conference, Colonial Athletic Association, Western Athletic Conference, and the Jamaica Classic Basketball Tournament.

On January 24, 2019, TickPick announced a partnership deal with Rooftop2 Productions, a subsidiary company of Lagardère Sports and Entertainment to produce the Maxim (magazine) Pregame Experience at Super Bowl LIII.[18]

On June 4, 2019, TickPick announced partnerships with Riot Fest and WE Fest, becoming the Official Secondary Ticket Marketplace for both music festivals.[19]

On August 6, 2019, TickPick announced a $40 million investment from its first institutional investor, PWP Growth Equity.[20]

Recognition
Year Type of recognition Recognition Awarding body Rank
2013 award Industry Innovation Award[6] Ticket Summit
2016 award Technology Fast 500 Ranking[21] Deloitte 32
2017 rating Technology Fast 500 Ranking[22] Deloitte 134
2018 rating Technology Fast 500 Ranking[23] Deloitte 153
2016 rating Inc. 5000 Fastest Growing Private Companies[5][24] Inc. 90
2017 rating Inc. 5000 Fastest Growing Private Companies[5] Inc. 525
2018 rating Inc. 5000 Fastest Growing Private Companies[5] Inc. 733
2016 rating 50 fastest-growing companies in New York[25][26] Crain's New York 10
2017 rating 50 fastest-growing companies in New York[27] Crain's New York 24
2018 rating 50 fastest-growing companies in New York[28] Crain's New York 33

Competitors

According to a 2017 report by TechNavio, TickPick was one of the key players on the global secondary tickets market competing with RazorGator, StubHub and Ticketmaster Entertainment.[29] SeatGeek, TicketIQ and Vivid Seats were also among its competitors.[30]

References
  1. Bonesteel, Matt (January 24, 2018). "When is the best time to buy Super Bowl tickets?". The Washington Post. Archived from the original on 2018-03-15. Retrieved 2018-03-15.
  2. "TickPick". SmartCEO Magazine. 2017. Archived from the original on 2018-03-15. Retrieved 2018-03-15.
  3. "TickPick Secures $40 Million And Is Expected To Surpass $200 Million In Gross Transactions". pulse2.com. Retrieved 13 August 2019.
  4. "TickPick". Entrepreneur. 2018. Retrieved 2019-02-21.
  5. "TickPick". Inc. 2018. Retrieved 2019-02-12.
  6. DeAmicis, Carmel (August 20, 2013). "Watch out StubHub: disruptor TickPick is creeping ever closer to your throne". PandoDaily. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  7. US patent 2012226575, Brett Ian Goldberg, Christopher O'Brien, "Electronic ticket market", published 2012-09-06, assigned to TickPick LLC.
  8. LaFountain, Kristina (May 4, 2012). "TickPick launch brings transparency to secondary ticket market". ticketnews.com. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  9. Ludwig, Sean (July 24, 2012). "TickPick takes on StubHub with new site design, Priceline-like auctions (exclusive)". VentureBeat. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  10. Boyd Myers, Courtney (November 1, 2011). "Is TickPick the next big secondary ticketing startup?". thenextweb.com. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  11. Roberts, Daniel (November 27, 2013). "Taking down Ticketmaster". Fortune. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  12. "TickPick Completes Seed Funding". finsmes.com. May 8, 2012. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  13. Manzullo, Brian (June 20, 2017). "TickPick leaves Upper Peninsula off its map, picks fight with Yoopers". Detroit Free Press. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  14. Manzullo, Brian (June 21, 2017). "Apology tour". The Mining Journal. Archived from the original on 2018-03-23. Retrieved 2018-03-23.
  15. Camacho, Ron (April 12, 2018). "Firefly Replaces StubHub With TickPick". Pollstar. Archived from the original on April 19, 2018. Retrieved April 19, 2018.
  16. Mims, Taylor (July 24, 2018). "TickPick Purchases Second Set of Assets Through a Bankruptcy with Rukkus Acquisition". Amplify. Archived from the original on July 25, 2018. Retrieved July 24, 2018.
  17. Barasso, Justin (August 3, 2018). "One Year After His Serious Health Scare, Ric Flair Feels 'Fantastic': 'It's a Miracle'". Sports Illustrated. Archived from the original on August 3, 2018. Retrieved August 13, 2018.
  18. Emery, Debbie (January 24, 2019). "Super Bowl Parties 2019: TheWrap's Ultimate Guide to the Hottest Invites in Atlanta". The Wrap. Archived from the original on February 12, 2019. Retrieved February 12, 2019.
  19. Rendon, Francisco (June 4, 2019). "TickPick Announces WE Fest And Riot Fest Partnerships". Pollstar. Archived from the original on June 4, 2019. Retrieved June 6, 2019.
  20. Ha, Anthony (August 6, 2019). "Ticket marketplace TickPick raises $40M in its first institutional funding". TechCrunch. Archived from the original on August 6, 2019. Retrieved August 6, 2019.
  21. "2016 Technology Fast 500 Ranking" (PDF). Deloitte. 2016. Archived from the original (PDF) on 2018-03-16. Retrieved 2018-03-16.
  22. "2017 Technology Fast 500 Ranking" (PDF). Deloitte. 2017. Archived from the original (PDF) on 2018-03-16. Retrieved 2018-03-16.
  23. "2018 Technology Fast 500 Ranking" (PDF). Deloitte. 2018. Archived from the original (PDF) on 2019-02-12. Retrieved 2019-02-12.
  24. Finkle, Victoria. "Jockeying for a better seat – and online scalps". Inc. (September 2016): 124. Retrieved 2018-03-16.
  25. "New York's Fastest-Growing Companies". Crain Communications. 2016. Archived from the original on 2018-03-16. Retrieved 2018-03-16.
  26. Jeanhee, Kim (October 10, 2016). "Seven media and entertainment companies make Crain's Fast 50". Crain Communications. Archived from the original on 2018-03-16. Retrieved 2018-03-16.
  27. "New York's Fasteste-Growing Companies". Crain Communications. 2017. Archived from the original on 2018-03-16. Retrieved 2018-03-16.
  28. "New York's Fasteste-Growing Companies". Crain Communications. 2018. Archived from the original on 2019-02-12. Retrieved 2019-02-12.
  29. "Global Secondary Tickets Market 2017-2021". Technavio. August 2017. Archived from the original on 2018-03-16. Retrieved 2018-03-16.
  30. Tuttle, Bread (January 22, 2018). "Here's How Much Super Bowl Tickets Cost This Year—and the Best Time to Buy Them". TIME. Archived from the original on 2018-03-16. Retrieved 2018-03-16.
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