Time for the Moon Night (song)

The single has a retro sound reminiscent of Japanese anime soundtracks.[3] Kwak Yeon-soo of The Korea Times described it as a "whimsical dance song with a lyrical melody and dynamic tempo" which "offers introspective lyrics and honest storytelling".[4] Tamar Harman of Billboard described it as "a song that is sprinkled with retro-inspired digital quirks, fluttering synths, and layered harmonies as the members of GFriend sing their way between dynamic tempo and tonal shifts".[5]

Logo used for promotion of Time for the Moon Night.

After a seven-month break since the sextet's Summer Rain, GFriend officially returned with their 8th Mini Album: Time for the Moon Night, including their newest single in the same name on April 30, 2018. They release three versions of the album named: "Time Version", "Moon Version" and "Night Version".[6] At the same day, GFriend held a comeback showcase entitled Moon Light: Express 241 at Yes24 Live Hall at Gwangjin-gu. The group performed the lead single, "Time for the Moon Night" and the sidetrack "Love Bug" at the media showcase, which was simultaneously broadcast live via Naver's V-Live app.

GFriend started promoting the album with the performances of their latest songs, "Time for the Moon Night" and "Love Bug" at MCountdown on May 3, 2018, preceding live stages on various music shows on the entire week. In their second week of promotion, the song won first place on every music show with a chart system, making GFriend the first and only artist to achieve a grandslam in 2018. GFriend ended their promotions on May 20th, garnering a total of 10 trophies from all six music programs, thus becoming the third among the group's lead singles with most number of wins, only behind Rough and Navillera.[7]

The song debuted at number 9 on the Gaon Digital Chart, on the chart issue dated April 29-May 5, 2018, with 28,606,419 points[8] and later peaked at number 2 in its third week with 41,006,851 points[9] It also debuted at number 6 on Billboard Korea's Kpop Hot 100 and peaked at number 3 in its third week.[10][11]

The song debuted at number 3 on the chart for the month of May 2018, with 155,325,483 points.[12] The song was also included in the half-year chart, landing at number 49 with 280,543,556 points.[13]

A music video for the song was released on April 30, 2018. The song's music video shifts the group away from the uniform-inspired, synchronized looks of their previous conceptual eras, and instead individualizes each of the six members.[5]

The music video was directed by Eddie Yoo-jeong Ko of Lumpens.[14]

The group held their first comeback stage on Mnet's M Countdown on May 3, 2018 and ended their promotions on SBS's Inkigayo on May 20.

Time for the Moon Night awards and nominations

GFriend at the 2016 Melon Music Awards
Awards and nominations Award Wins Nominations Gaon Chart Music Awards 1 2 Golden Disk Awards 1 2 Melon Music Awards 1 1 Other Awards 3 3
Totals[lower-alpha 1]
Wins	6
Nominations	9
Note Certain award groups do not simply award one winner. They recognize several different recipients, have runners-up and have third place. Since this is a specific recognition and is different from losing an award, runner-up mentions are considered wins in this award tally. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.

GFriend proved their strength by breaking the walls of the music charts.

The lead single, Time for the Moon Night is officially crowned as the very first and only song to garner a grandslam in 2018, after achieving six consecutive music program wins. The group is also gaining more attention by them drawing a curve with the increase of their rankings on every music charts.

On top of that, after the broadcast of Time for the Moon Night performances on every music shows, it has garnered a lot of warm response. That being the direct result of their music chart rankings to rise steadily as they were able to break the solid walls of strong chart toppers like TWICE, 'School Rapper 2', Melomance, and iKON among others.[15]

Music programs awards

Keys

Indicates a Music Show All-Kill or Grandslam: Winning all of the Music Programs in an entire week consecutively.

Program	Network	Date	Ref.
The Show	SBS MTV	May 8, 2018	[16]
Show Champion	MBC Music	May 9, 2018
		May 16, 2018
M Countdown	Mnet	May 10, 2018
Music Bank	KBS	May 11, 2018
		May 18, 2018
Show! Music Core	MBC	May 12, 2018
		May 19, 2018
Inkigayo	SBS	May 13, 2018
		May 20, 2018

• List of M Countdown Chart winners (2018)