Rough (song)

"Rough" (Korean: 시간을 달려서; RR: Siganeul Dallyeoseo; Lit.: "Run through time") is a song recorded by South Korean girl group GFriend for their third extended play, Snowflake (2016). The song was released by Source Music on January 25, 2016, as the EP title track.

"Rough"
Single by GFriend
from the EP Snowflake
ReleasedJanuary 25, 2016
GenreK-pop, pop rock
Length3:29
Label
Songwriter(s)
  • Iggy
  • Youngbae
Producer(s)
  • Iggy
  • Youngbae
GFriend singles chronology
"Me Gustas Tu"
(2015)		 "Rough"
(2016)		 "Navillera"
(2016)
Music video
"Rough" on YouTube

The song topped the 2016 Over-all Gaon Digital Chart and was the best selling song of 2016 in South Korea with 1,903,126 downloads sold. GFriend became the first and only artist to achieve a double-consecutive grandslam with one single song on music programs, with their all-time hit song Rough.[1]

Composition

The song was written and produced by Iggy and Youngbae, who previously produced the first two singles of the group.[2]

Release and promotion
Logo used for promotion of Snowflake.

GFriend's third EP was much-anticipated after the group won Rookie of the Year at the Golden Disk Awards and Best New Female Artist at the MelOn Music Awards for their hit singles "Glass Bead" and "Me Gustas Tu".[3] The album's title, Snowflake, and track list were revealed on January 14, 2016.[4] It was released on January 25, in both CD and digital formats. The lead single, "Rough", is the final song in the group's "school series" and represents the end of a school year.[5][6] They maintained their "powerful-innocent" concept, wearing school uniforms and showcasing "perfectly synchronized fierce and powerful" dance choreography.[3][7] The accompanying music video for "Rough" was inspired by the anime film The Girl Who Leapt Through Time.[8] It was produced by Zanybros and directed by Hong Won-ki.[5]

Hours after the album's release, the group held a showcase at AX Korea in Gwangjin-gu, Seoul, which was broadcast live via Naver's V app.[9] They performed songs from the album for the first time at the showcase.[3][10] The group then promoted the album with performances of "Rough" on various music shows, starting with SBS MTV's The Show on January 26. In their second week of promotion, the song won first place on every music show with a chart system. By February 28, "Rough" had won a total of 15 music show trophies, including "triple crowns" on M! Countdown, Music Bank, Show Champion, and Inkigayo.[11][12][13] With these wins, GFriend is in second place for number of wins by a girl group for a single song, behind Apink's 17 wins for "Luv".[11][14]

Reception

The song made Billboard's 20 Best K-Pop Songs of 2016 list at number 13, stating that the group "solidified their place as one of the top new girl groups", adding that they "perfected their formula of synthesizer-driven pop with dramatic violin lines" with a "more impassioned vocal delivery than we heard from the six beauties".[15]

Chart performance

The song debuted at number 2 on the Gaon Digital Chart, on the chart issue dated January 24-30, 2016, with 298,228 downloads sold and 4,598,171 streams.[16][17][18] In its second week, the song stayed at number 2 and topped the chart the following week, marking the group's first number one single in South Korea.[19][20] The song topped the chart for two consecutive weeks and spent a total of seven weeks within the top 10.[21][22]

The song placed at number 14 on the chart for the month of January 2016, with 325,098 downloads sold and 5,287,188 streams.[23][24][25] In February, the song topped the monthly chart with 454,065 downloads sold and 22,466,115 streams - topping the Streaming Chart -.[26][27][28]

The song also made the year-end chart as the third best selling song of the 2016, with 1,903,126 downloads sold - topping the year-end Download Chart - and 98,910,973 streams.[29][30][31]

The song surpassed 100 million streams in January 2017 and 2,500,000 downloads in June 2018.[32]

Music video

A music video for the song was released on January 25, 2016. The video features the group as high school students.

Accolades
Rough awards and nominations
GFriend at the 2016 Melon Music Awards
Totals[lower-alpha 1]
Wins16
Nominations16
Note
  1. Certain award groups do not simply award one winner. They recognize several different recipients, have runners-up and have third place. Since this is a specific recognition and is different from losing an award, runner-up mentions are considered wins in this award tally. For simplification and to avoid errors, each award in this list has been presumed to have had a prior nomination.

Music programs awards
Keys
Indicates a Music Show All-Kill or Grandslam: Winning all of the Music Programs in an entire week consecutively.
Indicates a Music Show All-Kill or Grandslam: Winning all of the Music Programs in an entire week consecutively.
Program Network Date Ref.
The Show SBS MTV February 2, 2016 [33]
February 16, 2016
Show Champion MBC M February 3, 2016
February 17, 2016
February 24, 2016
M Countdown Mnet February 4, 2016
February 11, 2016
February 18, 2016
Music Bank KBS February 5, 2016
February 12, 2016
February 19, 2016
February 26, 2016
Inkigayo SBS February 7, 2016
February 21, 2016
February 28, 2016

2016 Year-End/Decade Listicles
Critic/Publication List Rank Ref.
Billboard Top 20 Best K-Pop Songs of 2016: Critic's Picks 13 [34]
KultScene Top 50 Best Korean Songs of 2016 37 [35]
SBS PopAsia Top 6 K-Pop Songs of 2016 1 [36]
Spotify Best of 2016: K-Pop Playlist [37]
Kim Youngdae (KMA's Music Critic) Best K-Pop Idol Songs of 2007-2017: Critic's Pick [38]
Yang Soha (Music Critic) Top 50 Kpop Tracks (2015-2019) 44 [39]
MelOn MelOn Top100 Songs of the Decade Chart 67 [40]

Year-End Awards/Other Accolades
See also: List of awards and nominations received by GFriend
Year presented, name of the organization or award ceremony, category and the result of the nomination.
Year Organization Category Results Ref.
2016 ATKP x IDOL CHAMP Awards Best Group Dance Won [41]
2020 Bugs Music Awards Most Loved Song Won [42]
Most No.1 on Bugs  Won [43]
2017 Gaon Chart Music Awards Song of the Year – January Won [44]
Golden Disk Awards Digital Bonsang Won [45]
2016 Mnet Asian Music Awards Best Dance Performance (Female) Won [46]
Song of the Year Nominated
Melon Music Awards Best Dance Performance (Female) Won [47]
Top10 Artist (Bonsang) Won
Naver Music Awards 2016's Over-all Top10 Chart Won [48] [49]
Top10 Streaming Chart Won
Top10 Download Chart Won
Top10 Genre Chart (Dance) Won
Top10 BGM Chart Won
2017 Seoul Music Awards Main Prize (Bonsang) Won [50]
SBS MTV Best of the Best Best of Best View Won [51]
2016 Weekly Idol Year-End Awards 2X-Speed Dance Challenge of the Year Recipient [52] [53]

Charts

Sales

Download Sales
Region Total Sales Ref.
Korean Ver.
South Korea (Gaon Download Chart) 2,500,000+ [54]

Streaming Chart
Chart (2017) Streaming Ref.
South Korea (Gaon Streaming Chart) 100,000,000+ [55]

References
  1. Son Ji-hyoung (February 22, 2016). "GFriend 'formidable' with 12th victory". K-Pop Herald. Retrieved June 4, 2016.
  2. "시간을 달려서 (Rough)". www.melon.com (in Korean). Retrieved 2017-10-15.
  3. Ahn Sung-mi (January 26, 2016). "GFriend drops new EP amid much fanfare". The Korea Herald. Retrieved May 23, 2016.
  4. Kim Ji-young (January 14, 2016). "'Girlfriend' unveils teaser images for upcoming album". K-Pop Herald. Retrieved May 23, 2016.
  5. Kim Byung-kwan (January 25, 2016). "[Photo] GFriend Steals Hearts at Comeback Showcase". enewsWorld. CJ E&M. Retrieved May 23, 2016.
  6. "GFriend". After School Club. Episode 199. February 16, 2016. Event occurs at 15:58. Arirang. Retrieved May 25, 2016.
  7. "여자친구 3rd Mini Album 'SNOWFLAKE'" [GFriend 3rd Mini Album "Snowflake"] (in Korean). Melon. LOEN Entertainment. Retrieved May 24, 2016.
  8. Lee Jae-hoon (February 6, 2016). "[초점]'여자친구' 명실상부 신흥 대세 걸그룹, 어떻게?" (in Korean). Newsis. Retrieved June 2, 2016.
  9. "GFriend to hold 1st showcase". K-Pop Herald. January 19, 2016. Retrieved May 23, 2016.
  10. Shin Ji-hye (January 26, 2016). "[V Report] GFriend wants to 'collaborate with San E'". K-Pop Herald. Retrieved May 23, 2016.
  11. Park Se-jin (March 2, 2016). "G-Friend dominates Korean music scene". Aju Business Daily. Retrieved May 9, 2016.
  12. Hicap, Jonathan M. (February 20, 2016). "GFriend achieves 2 triple crowns". Manila Bulletin. Retrieved May 25, 2016.
  13. Kang Seo-jeong (February 24, 2016). "여자친구, '쇼챔' 1위 '트리플크라운'..13관왕 '대기록'[종합]" [GFriend wins number one on 'Show Champion' for the triple crown... 13th trophy so far] (in Korean). OSEN. Naver News. Retrieved May 25, 2016.
  14. Kim Jae-heun (March 2, 2016). "It's GFriend Time". The Korea Times. Retrieved May 23, 2016.
  15. "20 Best K-Pop Songs of 2016: Critic's Picks". Billboard. Retrieved 2017-10-15.
  16. "Week 5 2016 Digital Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  17. "Week 5 2016 Download Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  18. "Week 5 2016 Streaming Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  19. "Week 5 2016 Digital Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  20. "Week 7 2016 Digital Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  21. "Week 8 2016 Digital Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  22. "Week 11 2016 Digital Chart". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  23. "Gaon Digital Chart: January, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  24. "Gaon Download Chart: January, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  25. "Gaon Streaming Chart: January, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  26. "Gaon Digital Chart: February, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  27. "Gaon Download Chart: February, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  28. "Gaon Streaming Chart: February, 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  29. "Gaon Digital Chart: 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  30. "Gaon Download Chart: 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  31. "Gaon Streaming Chart: 2016". Gaon Chart. Korea Music Content Association. Retrieved 2017-10-15.
  32. "Gaon Observation Note". Gaon Chart. Korea Music Content Association. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
  33. Son Ji-hyoung (February 22, 2016). "GFriend 'formidable' with 12th victory". K-Pop Herald. Retrieved June 4, 2016.
  34. Benjamin, Jeff. "20 Best K-Pop Songs of 2016: Critic's Picks". Billboard. Retrieved December 22, 2016.
  35. "Top 50 Best Korean Songs of 2016". KultScene. Retrieved December 25, 2016.
  36. "Top 6 K-Pop songs of 2016". SBS Pop Asia. Retrieved January 19, 2017.
  37. "Best of 2016: K-Pop Playlist (Playlist got deleted)". Spotify. Retrieved December 13, 2016.
  38. "케이팝 아이돌 베스트 2007-2017에 선정한 120곡 영상 및 리스트입니다. (2)". Twitter, YouTube. Retrieved October 10, 2017.
  39. "2015 – 2019 케이팝 결산 Domestic by 양소하 - 2020년 11월 21일". Tonplein. Retrieved November 21, 2020.
  40. "Rough listed at #67 at MelOn Top100 Songs of the Decade Chart [2010s-2019s]". melon.com.
  41. "Best Group Dance at 2016 ATK Awards IDOL Full". MBC E1's All The Kpop.
  42. "GFriend "Rough" listed as one of the 20 Songs that received the love from the Bugs Channel, plus Trophy". music.bugs.co.kr.
  43. "GFriend "Rough" listed as on of the Most No.1 at Bugs [61 Times], plus Trophy". music.bugs.co.kr.
  44. James Buhain (18 February 2016). "Big Bang, EXO Take Home Major Trophies For 2016 Gaon Chart K-Pop Awards". kpopstarz.com. Retrieved 31 December 2016.
  45. Yoon Min-sik (January 15, 2017). "Exo, Twice grab top honors at Golden Disc awards". koreaherald.com. Retrieved January 16, 2017.
  46. Tamar Herman (2 December 2016). "8 Can't-Miss Performances From the Mnet Asian Music Awards". billboard.com. Retrieved 1 January 2017.
  47. Chung Joo-won (20 November 2016). "BTS, EXO, TWICE top 2016 Melon Music Awards". english.yonhapnews.co.kr. Retrieved 1 January 2017.
  48. "GFriend on 2015 Best of Best Naver Music Awards". Naver Music. Retrieved December 23, 2015.
  49. "GFriend won various awards on 2016 Best of Best Naver Music Awards". Naver Music. Retrieved December 23, 2016.
  50. "'서가대' 엑소, 4년 연속 대상..방탄은 앨범·트와이스는 음원상[종합]" (in Korean). Naver. January 19, 2017. Retrieved March 11, 2017.
  51. "GFriend won the Best of Best View at 100th Episode of SBS MTV". The Show. February 1, 2021. Retrieved February 14, 2017.
  52. "GFriend winning Best 2X Dance at 6th Weekly Idol Awards". Weekly Idol. February 1, 2021. Retrieved December 28, 2016.
  53. "GFriend won on Weekly Idol". MWave. February 1, 2021. Retrieved December 29, 2016.
  54. "Gaon Download and Streaming Certification– Year 2017". gaonchart.co.kr. Retrieved 2017-09-12.
  55. "Gaon Download and Streaming Certification– Year 2018". gaonchart.co.kr. Retrieved 2018-01-19.
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