Toaster Strudel
Toaster Strudel is a toaster pastry convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.[2]
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Product type | Toaster pastry |
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Owner | General Mills |
Country | United States |
Introduced | 1985 |
Related brands | Toaster Scrambles |
Previous owners | Pillsbury Company |
Registered as a trademark in | July 28, 1992[1] |
Tagline | "Something better just popped up" and "Get Zem Göing" |
Website | Official website |
History
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985[2][3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries.[4] In 1994, the company launched the advertising slogan "Something better just popped up".[1] As of August 2013, the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".[5] In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury.[6]
In popular culture
In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.[7][8][9]
References
- "Something Better Just Popped Up". LegalForce. Retrieved March 2, 2013.
- Ramirez, Anthony (December 23, 1985). Sarah Smith, research associate. "In Hot Pursuit of High-Tech Food". Fortune Magazine. Fortune. Retrieved April 5, 2013.
- Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods". Frozen Food Age. 46 (8): 16. Archived from the original on February 11, 2015. Retrieved March 2, 2013.
- "Pop Tarts vs Toaster Strudel". diff en. Retrieved March 2, 2013.
- "Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel"" (Press release). PR Newswire. August 5, 2013. Retrieved March 18, 2014.
- Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". New York Times. Retrieved June 1, 2018.
- Michaels, Lorne. Mean Girls (DVD video). Widescreen DVD collection. screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004. ISBN 9781415700136. OCLC 55850835. Retrieved March 28, 2013. Lay summary – Internet Movie Database.
- Kornowski, Liat; Jacobs, Matthew (April 30, 2014). "10 Reasons We Are All Gretchen Wieners, The 'Mean Girls' Heiress Who's Always On The Left". Huffington Post. Retrieved April 6, 2018.
- Jacobs, Matthew (December 6, 2017). "Amanda Seyfried Reveals Her Favorite 'Mean Girls' Quote". Huffington Post. Retrieved April 6, 2018.