Tom Nook

Tom Nook is based on the tanuki, the raccoon dog. Rich Amtower and Reiko Ninomiya, members of Nintendo's Treehouse localization team, described him as "that first boss you ever had", adding that, "despite him being all business and not always having the time for pleasantries, Nook isn't a bad person; because he hired someone new to town. Due to that involving risk, it shows generosity". Ninomiya agreed, and both felt that Nook's perceived greed is diminished by the city's price index compared to that of his shop. Amtower jokingly alludes to an "anti-Nook bias" several times throughout an interview with 1UP.com.[2]

• Dōbutsu no Mori (2001, Nintendo 64)
• Animal Crossing (2001, GameCube)
• Animal Crossing: Wild World (2005, Nintendo DS)
• Dōbutsu no Mori (film) (2006)
• Animal Crossing: City Folk (2008, Wii)
• Animal Crossing: New Leaf (2012, Nintendo 3DS)
• Animal Crossing: Happy Home Designer (2015, Nintendo 3DS)
• Animal Crossing: Amiibo Festival (2015, Wii U)
• Animal Crossing: Pocket Camp (2017, iOS & Android)
• Animal Crossing: New Horizons (2020, Nintendo Switch)

Tom Nook first appears in the Nintendo 64 title Dōbutsu no Mori (ported to the Nintendo GameCube as Animal Crossing in non-Japanese regions) as the town's main shop owner and continues his job in the next two installments. Nook's role in the series remained virtually unchanged from 2001 until 2012 with the release of Animal Crossing: New Leaf. In addition to being the main shop owner, Nook will also sell the player a house at the beginning of the game for around 19,800 Bells (the in-game currency). Because the player will only have 1,000 Bells in their pocket in Dōbutsu no Mori and Animal Crossing (and no Bells at all in the rest of the main series), Nook will request that the player work in his shop for a bit to pay off some of the debt. The chores Nook assigns the player to do are meant to help them get used to the controls of the game. After planting flowers, writing letters, and talking to villagers, the player is sent off to do whatever they want, but have to pay the remaining amount of their mortgage on their own. Each time a mortgage payment is completed, Nook will upgrade or add on to the player's house, each time putting the player into greater debt to Nook, with the last addition being the most costly.

Nook's store also goes through four upgrades and changes throughout the game. The time of the upgrade depends on how many bells are spent in the store. Eventually his humble "Nook's Cranny" shack-like store with basic tools and very little objects to buy will become "Nookington's Department Store"—a large, three story building with a wide variety of items for purchase. It is in this expansion that the player meets his two apprentices, Tommy and Timmy, who run the second floor of the store. In every game, no matter what upgrade the store is on, the items in the store will be changed everyday. This means that theoretically, no two days will ever have the exact combination of items for sale.

• In Animal Crossing, at the end of the month Nook will host a raffle with rare items to win. This was not continued in any sequel.
• In Wild World, with the Nookington's expansion the player meets Harriet, a poodle who will do the player's hair for 3,000 Bells.
• In City Folk, Harriet has moved her shop to the city. With the Nookington's expansion, Nook will randomly ask the player a series of questions. How the player answers could change the store to a former appearance.
• Nook returns in New Leaf. Instead of being the local shop owner, Nook is now in charge of "Nook's Homes" and instead offers exterior renovations for the player's house. He also will expand the player's house for a price, which increases with each expansion. His apprentices, Timmy and Tommy, now run the town shop by themselves.
• Nook makes a minor appearance in Pocket Camp with the player being able to purchase him to put in their camp for 250 Leaf Tickets (Only available for purchase 45 days after starting the game). He later appeared as a free log-in gift to promote the release of New Horizons. He also appears on the button to buy leaf tickets.
• In New Horizons, Nook and his apprentices Timmy and Tommy offer an island getaway package, and help the player to facilitate the setup and progression of the island; eventually, the player helps Timmy and Tommy to establish the town shop which they again run by themselves. Nook offers the player a new program known as the Nook Mileage program as a secondary form of in-game currency. He can again arrange expansions to the player's house, with the loan amount increasing each time.

Tom Nook has received mixed reception since his appearance in Animal Crossing. IGN listed him as the ninth most-wanted character to appear in Super Smash Bros. Brawl. They describe him as devious, diabolical, and sinister, commenting that while he may not be a good fighter due to being from a video game without any fighting, they would enjoy seeing him get beaten up.[8] Another article by IGN compares a talking baton given to the protagonist of Major Minor's Majestic March to Nook, calling it the second only to Nook in annoyance.[9] GameSpy listed Tom Nook as one of their favourite bosses; editor Brian Altano specified that he passionately loves to hate Nook, stating that while he provides appreciated services to the small village, he keeps his reality grounded in that he lives in Nook's town, not his own.[10] UGO.com ranked him the fifth best Animal Crossing character, stating that while Mr. Resetti was an irritant, Tom Nook was a jerk. They added that they love to hate him, jokingly suggesting that he was a "kingpin".[11] Junkee also offers a fairly negative assessment of Tom Nook's personality, while also pointing out his transformation over different games in the franchise, and arguing that his personal qualities are not as important as the intrinsically exploitative system he represents and benefits from.[12]

Tom Nook has received some positive reception as well. In the Switch version of Psyonix's Rocket League, the "Nook" car is an homage to Tom Nook, whose favorite game was Rocket League. In author Katherine Isbister's book, "Better game characters by design: a psychological approach", she cites Tom Nook as an example of a mentor character, one who indirectly helps players.[13] GamesRadar also listed him as one of the 25 best new characters of the decade, stating that he has earned his place amongst the hearts of gamers and people on the Internet as both a viral meme and a deceptively devious character.[14] In 2012, GamesRadar ranked Tom Nook as the 80th best villain in video games in their 2013 "Top 100", saying although raccoons are "stripy, furry and cute", "Tom Nook can go to Hell."[15] That same year, Complex placed him as the 49th coolest video game villain of all time.[16]

Game-studies scholar Ian Bogost described Nook as central to Animal Crossing's effective depiction of the economics of consumption and debt:

None of the townsfolk ever appear in Tom Nook's shop... In contrast, the player participates in a full consumer regimen; he pays off debt, buys goods, and sells goods. Tom Nook buys goods, which he converts to wealth. ... While the player spends more, Nook makes more. By condensing all of the environment's financial transactions into one flow between the player and Tom Nook, the game proceduralizes the redistribution of wealth in a manner even young children can understand. Tom Nook is a kind of condensation of the corporate bourgeoise.[17]

Tom Nook has been satirized in several articles, often compared to a mob boss or kingpin or otherwise a bad person. IGN listed him among the top 100 video game villains, suggesting that Tom Nook has a nice face, but the "cold, dead heart of a megalomaniac whose sole desire is to make a quick bell".[18] Fellow IGN editor Patrick Kolan described Nook as the Animal Crossing equivalent of Al Swearengen, a pimp from the 1800s, due to his business sense, as well as both the character's position and disposition.[19] Tom Nook has also been personified as a devious character, as well as a gangster, including an issue of the web comic VG Cats, which depicts him roughing up the player's character for his rent money.[20] He has also appeared in the web comic PvP, in which Tom and Rowan threaten to destroy the player's home for owing 500,000 bells.[21] In a satirical article written by GamesRadar, they suggest that the cast of Animal Crossing, most importantly Tom Nook, were setting the player up into a "furry cult".[22] GameSpy listed Tom Nook as a video game character who would be disliked in real life, stating that he is annoying in the video games, and would be terrifying if he was a landlord in real life.[23] 1UP.com editor Jeremy Parish, in his review of Animal Crossing: Wild World, he makes a parody documentary of the in-game world. In it, he suggests that Tom Nook's keen business sense allows him to effectively control the village.[24]