Toonturama

Toonturama is an American children's programming block that airs on the Spanish-language television network UniMás which debuted on January 15, 2002.[2] The three-hour block—which airs Saturday and Sunday mornings from 8 to 11 a.m. ET/PT—features live action and animated series aimed at children between the ages of 2 and 14.

Toonturama
NetworkUniMás
LaunchedJanuary 15, 2002 (2002-01-15)[1]
Country of originUnited States
OwnerUnivision Communications
FormatSaturday morning cartoon/E/I block
Running time3 hours
Original language(s)Spanish
Official websiteOfficial website

Programs featured on the block consist of a mix of series originally produced in Spanish and dubbed versions of series that were originally produced and broadcast in English. All shows featured on Toonturama are designed to meet federally mandated educational programming guidelines defined by the Federal Communications Commission (FCC) via the Children's Television Act.

History

On January 15, 2002, one day after the network launched, UniMás (then known as TeleFutura) debuted three children's program blocks aimed at different youth audiences. Two of these, Toonturama and Toonturama Junior, aired on weekend mornings. Toonturama featured a three-hour lineup that consisted mainly of dubbed versions of American and European animated series natively produced in English (including Bob the Builder, Tales from the Cryptkeeper, The Dumb Bunnies, Flight Squad, Toad Patrol, and Problem Child), as well as anime series (Lost Universe, Tenchi Universe, and Red Baron). Toad Patrol was an exception to the dubbing as an English dub had to be used to fix translation issues. Toonturama Junior was a two-hour companion block that preceded Toonturama on Saturday and Sunday mornings, featuring programs aimed at preschoolers that fulfilled educational programming requirements defined by the Children's Television Act. The third block, Mi Tele ("My TV"), was a two-hour animation block on weekday mornings featuring a mix of imported Spanish-language cartoons, such as Fantaghiro and El Nuevo Mundo de los Gnomos (The New World of the Gnomes).[1]

Among the programs featured on Toonturama Junior was Plaza Sésamo ("City Square Sesame"), Televisa and Sesame Workshop's Spanish-language adaptation of Sesame Street. It features a mix of original segments featuring characters based on its U.S.-based parent series and interstitials from Televisa. The program moved to TeleFutura after a seven-year run on Univision.[1][3]

Programming

Current programming
  • Animal Fanpedia (August 2, 2020-present)
  • El Mundo es Tuyo (May 7, 2018–present)
  • Super Genios (May 14, 2016 – July 26, 2020, November 22, 2020-present)

Toonturama

Toonturama Jr.
  • Bob the Builder (August 2, 2003 – September 4, 2005) (now on Qubo)
  • El Club de los Tigritos (2002–2005)
  • El Cubo de Donalú (2002–2005)
  • El Espacio de Tatiana (2002–2005)

References
  1. "Cartoons For Children On TeleFutura". Hispanic Ad Weekly. Hispanic Media Sales, Inc. December 15, 2001. Retrieved November 7, 2015.
  2. "TeleFutura's Counter Play". Mediaweek. BPI Publications. January 14, 2002. Archived from the original on December 8, 2015. Retrieved November 11, 2015 – via HighBeam Research.
  3. Sam Thielman (December 10, 2012). "Hispanic Networks Rebrand en Masse". AdWeek. Guggenheim Partners.
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