Triller (app)

Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin.[4] The app was originally a video-editing service, using artificial intelligence to automatically edit distinct clips into music videos.[10] They later launched Triller Famous, a page within the app that featured curated selections of user videos.[10] In 2016, the app was converted into a social-networking service by allowing users to follow each other and share their videos publicly.[10] The company is based in Los Angeles, California.[2]

The Triller app allows users to create music videos, skits, and lip-syncing videos containing background music.[11] The app’s spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves.[12] The separate video clips are created to the same background music, but users are able shoot multiple takes with different filters or edits each time.[11] Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired.[11] Users can also customize videos by applying filters and text.[11]

When creating a video, users can choose to make a “music video” or a “social video”.[13] A “music video” allows users to add music and trim the audio to personal preference.[13] Unlike the music video option, a “social video” does not require the user to add music in the background.[13] The app’s auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips.[11]

Incomplete videos that are yet to be shared appear in a user’s “Projects” folder.[11] Once finalized, a video can be shared with other users of the app or through social media platforms such as Instagram, Twitter, WhatsApp, Facebook, and Youtube.[14] Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging within the app.[15] The direct messages are divided into messages received by people that a user is “Following” and “Others”.[11]

The “Trills” page functions similarly to Instagram’s “Reels” page or TikTok’s “For You” page. It shows famous content creators and their videos, including creators such as Charli D’Amelio, Dixie D’Amelio, Marshmello, Major Lazer, and more.[11] This page also displays trending videos from other users.[11] The “Following” page displays only videos posted by people that the user follows.[11] The “Trending/Top Videos” page features different challenges or trends that are going viral on the app, along with the most-viewed and most-liked videos.[11] The “Activity” page displays new followers and recent likes, comments, or replies on a user’s videos.[11] The Triller app contains a "Discovery" page where users can choose their music from trending charts but users could alternatively connect their Apple Music account or import their own music from their device.[15]

Triller accounts can be made either public or private.[15] When the account is public, any user can view the videos on that account.[15] When the account is private, only approved users can view the videos on that account.[15] Users with private accounts can change the privacy settings of individual videos on their accounts from private to public, making the selected videos viewable to anyone on the app.[15] In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller.[16]

In October 2020, Triller CEO Mike Lu stated that the app has 100 million monthly active users.[9] Triller has attracted celebrity users like Chance the Rapper, Justin Bieber, Marshmello, The Weeknd, Alicia Keys, Cardi B, Eminem, Post Malone and Kevin Hart.[5] The app is also used by TikTok stars such as Charli D’Amelio, Josh Richards, Noah Beck, Griffin Johnson, and Dixie D’Amelio.[17]

With a total of 250 million app downloads worldwide,[5] Triller has users from all over the world. The app has been downloaded 23.8 million times in the U.S. with users spending an average of more than 20 minutes per day.[5][18] A large number of downloads come from India, where TikTok has been banned, as well as from various European and African countries.[5]

• Internet celebrity
• Timeline of social media
• TikTok
• Chingari
• Likee

• Official site (in English)
• Triller on Crunchbase.