Valley River Center

Valley River Center is a super-regional-class shopping mall located in Eugene, Oregon, U.S. It is the largest shopping center between Portland and Sacramento. The mall features over 90 local and national stores and restaurants. Anchor stores include JCPenney, Macy's, Regal Cinemas, and Round One Entertainment.[4]

Valley River Center
LocationEugene, Oregon
44.069604°N 123.106956°W / 44.069604; -123.106956
Opening dateAugust 4, 1969 (August 4, 1969) [1]
ManagementThe Macerich Company
OwnerThe Macerich Company
No. of stores and services90 [2]
No. of anchor tenants4
Total retail floor area835,000 sq ft (77,600 m2)[3]
No. of floors1 + mezzanine (2 in JCPenney and Macy's, closed 2nd floor in Round One Entertainment)
Websitevalleyrivercenter.com

Located on the banks of the Willamette River, the mall is easily accessible by bike and walking paths. The mall opened in 1969 with JCPenney, Meier & Frank, Montgomery Ward, and The Bon Marché as the original anchors. In 2001, Montgomery Ward closed its doors, eventually replacing it with Regal Cinemas. In 2003, The Bon Marché operated as Bon-Macy's until 2005 when it fully changed to Macy's. In 2006, The Macerich Company, the firm managing the property, purchased the property from the previous owner, Grosvenor.[5] In that same year, Macy's moved from the smaller Bon Marché building into the bigger Meier & Frank building, selling its original location to Gottschalks, which opened a year later. On March 12, 2019 it was announced that Round One Entertainment would be opening an amusement center in the former Gottschalks anchor building sometime in late 2019.[6]

In 1979, some scenes for the movie How to Beat the High Cost of Living were filmed in Valley River Center.

See also

References
  1. "Malls of America - Vintage photos of lost Shopping Malls of the '50s, '60s & '70s". Mallsofamerica.blogspot.com. Retrieved 6 August 2019.
  2. "Valley River Center | Directory". Valleyrivercenter.com. Retrieved 6 August 2019.
  3. "The Macerich Company". SEC. Archived from the original on June 4, 2011.
  4. Colton, Sandra (May 19, 2000). "Entice family, visitors with nearby shopping". Oregon Daily Emerald. Retrieved 2008-01-07.
  5. Mosley, Joe (January 13, 2006). "Eugene mall goes for $187.5 million". The Register-Guard. Retrieved 2008-01-07.
  6. "Amusement center with bowling alley coming to Valley River Center; Forever 21 to expand". Nbc16.com. 2019-03-12. Retrieved 2019-03-12.


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