Vera Neumann

Vera was the third of four children born to Fanny and Meyer Salaff who encouraged each of their children to find a passion and follow it – in her case drawing and painting. Her father gave her 50 cents for each sketchbook she could fill with her drawings as well as taking her to The Metropolitan Museum of Art every Sunday.[1] Ultimately, each of the Salaff children chose a creative career path. After high school, Vera attended art school at The Cooper Union for the Advancement of Science and Art and enrolled in classes at the Traphagen School of Fashion after graduation.[2] She graduated from Traphagen School of Fashion in 1926 in Illustration and Textile Design.[3]

Her first job was as a fashion illustrator and then a textile designer on Seventh Avenue in New York. Shortly afterwards, she left to design fabric and murals for children's rooms.[4]

Vera met and married Austrian George Neumann whose family background was in textiles.[5] The two moved into a small studio on 17th street where they decided to merge their career backgrounds and began their company, Printex. They built a small silkscreen printing press to fit on their dining room table which was only large enough to produce linen placemats. These were then cured in their kitchen oven.[6]

They were soon joined by their friend Frederick Werner Hamm, a recent German immigrant who also had a background in textiles. Hamm used his sales skills to secure their first order from the department store B. Altman.[7] The company outgrew the apartment and moved into a larger one, which soon became too small, so they moved into a large derelict 1810 Georgian Mansion near the Hudson River in Ossining, New York.[8]

Alexander Gray Associates located at 510 West 26th Street, held a Vera Neumann show - Vera Paints a Rainbow, from July 9-August 7, 2015. Emile Walter Galleries, located at 121 East 57th Street, launched an exhibition in 1970, which included around 50 original paintings and drew art collectors from around the country with the first customer John Lennon. Department stores across the country hosted a traveling show of scarves and other products, set up to look like an art gallery.[11] The Smithsonian inducted Vera into its Resident Associate Program in October 1972 as their first artist and commissioned her to paint the Foucault Pendulum, which still hangs in their offices today. The institute launched the program "A Salute to Vera: the Renaissance Woman" at the Museum of History and Technology.[12] In 1975 the Fashion Institute of Technology's Museum launched a retrospective named, "Vera: The Artist in Industry 1945–1975." The Goldie Paley Design Center at the Philadelphia College of Textiles and Science also launched a retrospective of their own in 1980 entitled "Celebrate the Seasons of the Sun With Vera."[13]

Neumann's company "Vera Licensing" was purchased by Salant Corporation in 1988. She remained head designer, but Printex was closed later that year. She painted until the last months of her life and died of a cardiac arrest at Phelps Memorial Hospital in North Tarrytown, NY on June 15, 1993.[14] After her death, she continued to receive acclaim from museums and exhibits around the country. In 1999, Vera Licensing was sold to The Tog Shop, a catalog company which had licensed sportswear from Vera Licensing. The Tog Shop was put up for sale in 2005 and Susan Seid, then the VP of Merchandising of The Tog Shop, bought "The Vera Company". In November 2013, the business portion of the company was sold including the licensing agreements, trademarks and copyrights however Seid maintained the ownership of the original artwork and screen printed posters.

In February 2012, Crate & Barrel has exclusively reissued 3 Vera dishtowels. In April 2013, Target stores began to sell 17 designs inspired by Vera, complete with her signature and ladybug.

• Official website