WAYY

The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX was rebranded WAYY, playing oldies. After several format modifications, WAYY went to news/talk in January 1991.

WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL, WECL & WDRK were sold to Maverick Media, LLC in 2003.

WAYY unveiled its current logo in 2004.

WAYY and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

On April 28, 2014 WAYY changed their format to sports, with programming from CBS Sports Radio.[1]

On July 27, 2016 WAYY began simulcasting on FM translator W286CK 105.1 FM Eau Claire.

(WAYY's logo from 2003-2014 under previous news/talk format)

(WAYY's logo from 2016-2017 under previous branding)

• WAYY in the FCC's AM station database
• WAYY on Radio-Locator
• WAYY in Nielsen Audio's AM station database

• W286CK in the FCC's FM station database
• W286CK on Radio-Locator