WBAE (AM)

WBAE (1490 kHz, "THE BAY 107.1/93.5") is a commercial AM radio station licensed to Portland, Maine. Owned by Saga Communications, it broadcasts a soft adult contemporary format. Its studios and offices are located on Western Avenue in South Portland, and its transmitter is off Forrest Avenue in Portland. The Bay primarily features music from soft rock artists and music of the 1970s and 80s, with a few newer titles mixed in for good measure.

WBAE
CityPortland, Maine
Broadcast areaPortland, Maine, metropolitan area
Frequency1490 kHz
BrandingTHE BAY 107.1/93.5
SloganSoft and Easy Favorites
Programming
FormatSoft adult contemporary
Ownership
OwnerSaga Communications
(Saga Communications of New England, LLC)
WCLZ, WGAN, WMGX, WPOR, WYNZ, WZAN
History
First air date
March 1946 (as WPOR)
Former call signs
WPOR (1946-1999)
Call sign meaning
Sounds like "bay" (station branding)
Technical information
Facility ID49983
ClassC
Power1,000 watts
Transmitter coordinates
43°39′48″N 70°16′17″W
Translator(s)107.1 W296CZ (Portland)
Links
WebcastListen Live
Websitebayfavorites.com
WVAE
CityBiddeford, Maine
Broadcast areaYork County, Maine
Frequency1400 kHz
Ownership
OwnerSaga Communications
(Saga Communications of New England, LLC)
History
Former call signs
WIDE (1949-2003)
WVAE (2003-2013)
WGIN (2013-2018)
Call sign meaning
Disambiguation of WBAE
Technical information
Facility ID73088
ClassC
Power1,000 watts
Translator(s)93.5 W228EE (Biddeford)

WBAE can also be heard in the Portland area on its FM translator, W296CZ 107.1 MHz.[1] The station is simulcast in York County, Maine on 1400 WVAE in Biddeford, Maine, which has its own FM translator, W228EE 93.5; the station's current branding is derived from these FM feeds.

History

Until 1999, WBAE had the call sign WPOR.[2] It first went on the air in March 1946 and was for much of its history associated with country music. When sister station 101.9 WPOR-FM debuted in October 1967, the two stations were the primary source of country music in the Portland radio market. The AM and FM stations were mostly simulcast, although for a time 1490 WPOR aired a satellite-delivered syndicated country music format while WPOR-FM featured local announcers and locally programmed country music. WPOR-FM continues as a country station but in 1999, WPOR-AM switched its call letters to WBAE.

The original format for WBAE was adult standards, initially provided by the Music of Your Life network, and later Dial Global's Adult Standards (America's Best Music) service. WBAE was later simulcast with 1400 WVAE Biddeford, Maine to give listeners in York County, Maine a better signal. WBAE and WVAE had an affiliation with ABC News Radio, and were the local outlets for Paul Harvey, Portland Pirates and the Portland Sea Dogs. (The Sea Dogs have moved to WPEI 95.9 and WPPI 95.5; Paul Harvey died in 2009, and the Pirates have since moved to 1300 WLOB).

The stations adopted a hot talk format, dropping Adult Standards on March 4, 2009. Hot talk had been heard on co-owned 970 WZAN before that station shifted to a political talk format. Hot talk later was replaced with an advice-oriented talk format on January 18, 2010.[3]

The advice-talk programming included the syndicated morning show Bob and Tom from Indianapolis, syndicated family finance shows from Clark Howard and Dave Ramsey, psychological advice from The Dr. Laura Program and Dr. Joy Browne, as well as Loveline, NASCAR racing from the Motor Racing Network, and NFL football from Westwood One.

On September 15, 2009, it was announced that WBAE and WVAE would begin to broadcast the Boston Bruins. On January 16, 2012, it was announced that WBAE and WVAE would begin to broadcast the New York Yankees.[4]

In February 2013, 1400 WVAE split from its simulcast with 1490 WBAE. The 1400 signal began simulcasting the news-talk programming of co-owned WGAN 560 AM Portland, Maine, to help WGAN better cover York County. 1400 took on the call letters WGIN (now WVAE) to echo its originating station.[5][6]

After 4 years under the Talk format, WBAE flipped back to an Adult Standards format, under its original branding as 1490 The Bay on October 21, 2013, utilizing programming from Westwood One’s Adult Standards network, "America's Best Music." Dave Ramsey and Clark Howard moved to WZAN. Dr. Joy Browne is heard on 1270 WTSN in nearby Dover, New Hampshire. Artists heard on WBAE included The Beatles, The Carpenters, Frank Sinatra and Dionne Warwick.

On December 16, 2015 1490 began simulcasting WZAN's talk format. WZAN's talk programming moved exclusively to 1490 on January 1, 2016, with WZAN becoming a sports radio station carrying the programming of ESPN Radio. In May 2016, WBAE began simulcasting on FM translator 107.1 W296CZ.

On May 7, 2018, WBAE and WVAE flipped to soft adult contemporary, once again under the branding The Bay. WVAE is simulcast on a second FM translator in Biddeford, W228EE 93.5, which concurrently launched with the flip.[7]

References
  1. http://radio-locator.com/info/W296CZ-FX
  2. Broadcasting Yearbook 1977 pg. C-94
  3. "Radio station unveils advice show lineup". Portland Press Herald. January 19, 2010. Retrieved January 19, 2010.
  4. http://www.allaccess.com/net-news/archive/story/101093/yankees-ink-new-affiliate-in-portland-me Yankees Ink New Affiliate in Portland ME
  5. http://am1400and1490.com/2013/02/25/whats-happened-to-am-1400/
  6. http://radioinsight.com/blog/headlines/81132/wgan-portland-adds-simulcast/
  7. "Saga Launches The Bay In Portland ME". RadioInsight. 2018-05-08. Retrieved 2018-05-08.
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