WBKP

WBKP (standing for "Beautiful Keweenaw Peninsula") launched on October 30, 1996, as the market's fourth television station from facilities in the historic Calumet and Hecla Bath House. The Monday Night Football game that night between the Dallas Cowboys and Philadelphia Eagles was the first ABC program shown on the station. Before it launched, the Central Upper Peninsula could see the network from affiliations of WLUC-TV (channel 6) in Marquette, and before 1992 from WJMN-TV (channel 3) in Escanaba (a semi-satellite of Green Bay, Wisconsin's WFRV-TV) that was purchased by CBS and switched to that network in March 1992.

More specifically, ABC was originally seen on WLUC through a secondary nature from its sign-on in 1956 until 1992 at which point ABC began to be carried as a primary affiliation. WLUC dropped its ABC affiliation in 1995 which ushered in WBKP as the next ABC outlet. Originally, WBKP was locally owned by the Scanlan family as sister to Traverse City's ABC affiliate WGTU (and its full-time satellite WGTQ in Sault Ste. Marie) as well as CBS affiliate WBKB-TV in Alpena. At its sign-on, WBKP was the first station in the market to broadcast in stereo and remain on-the-air 24 hours a day.

In August 1997 in order to cover Marquette proper, it launched a repeater station, W28BX. This could be seen on UHF channel 28 and this low-powered over-the-air signal was very weak so it could only be picked up in that city and Negaunee. In September 2001, the station moved its studios to the Marquette Mall. However, four employees remained based at the Calumet facility which then began operating as a bureau. In the spring of 2003, WBKP replaced the low-powered repeater with full-time satellite WBUP in Ishpeming. This aired a full-powered analog signal on VHF channel 10 and covered a larger broadcasting radius. At this point, WBKP/WBUP took the on-air branding "ABC 5&10".

In January 2004, the Scanlan family sold WBKP/WBUP and WBKB to Lake Superior Community Broadcasting which is a company owned by Stephan Marks of Maryland. In July 2007, the two stations split in order to establish separate brandings, with WBKP becoming a CW affiliate (as part of The CW Plus) while WBUP remained with ABC. However over their digital signals, both WBKP and WBUP continued to carry both networks.

In July 1997, WBKP established its first news department in an attempt to offer an alternative to longtime dominant WLUC. The NBC affiliate has led the area in Nielsen ratings for newscasts by a wide margin for its entire existence. For most of its history, CBS affiliate WJMN only provided brief Upper Peninsula-specific news and weather cut-ins that were taped in advance. WJMN finally began airing full, live newscasts (seen weeknights at 6 and 11) with a Marquette focus on April 21, 2014.

Seeking to fill a void in a market supposedly capable of supporting two television newsrooms, WBKP initially offered local news weeknights at 6 and 11. After moving from Calumet to Marquette in September 2001, the station introduced a new set, a new graphics package, and an updated logo. However, in March 2002, WBKP shut down its news operation due to low ratings and budget cuts. This move was also due in part to the continual dominance of WLUC which has always operated a much larger news department and maintained consistent viewership.

Shortly after Stephan Marks acquired WBKP/WBUP, a second attempt at airing newscasts was launched. This time, shows known as UGN News (with "UGN" meaning "Upper Great <Lakes> Network") were simulcasted with WBKB in Alpena. Likewise, the programs featured regionalized news and weather coverage from the entire Upper and Northern Lower Peninsulas. In 2006, UGN News was re-focused to the Upper Peninsula and only originated from WBKP/WBUP.

After becoming a separate station and the primary producer of newscasts, WBUP re-branded its newscasts to ABC 10 News NOW. In December 2007, the ABC affiliate began producing the market's first primetime newscast on WBKP. Known as CW 5 News NOW, this thirty-minute program is seen weeknights at 10. On September 8, 2009, rival WLUC added a half-hour local newscast seen at the same time to its Fox-affiliated second digital subchannel. Since there is no weather department, all weather segments originate from WBKB's studios in Alpena and are taped in advance. In order to cover the Keweenaw Peninsula, WBUP also operates an advertising sales office and news bureau on East Montezuma Avenue in Houghton (building shared with WOLV-FM 97.7, WHKB-FM 102.3, and WCCY-AM 1400). Like all CW Plus stations, WBKP aired the nationally syndicated weekday morning show, The Daily Buzz, which, in case, until its April 17, 2015 cancellation.

• WBKP "CW 5"
• WBUP "ABC 10"
• WBKP in the FCC's TV station database