WBWL (FM)

WBWL (101.7 FM) is an American radio station licensed to serve the community of Lynn, Massachusetts. Established in 1963, WBWL is owned by iHeartMedia and serves the Boston metropolitan area. The station broadcasts a country music format. The station's studios are located in Medford and the transmitter site is on Murray Hill, also in Medford.

WBWL
CityLynn, Massachusetts
Broadcast areaGreater Boston
Frequency101.7 MHz (HD Radio)
Branding101.7 The Bull
SloganBoston's #1 For New Hit Country
Programming
FormatCountry music
SubchannelsHD2: Pride Radio
AffiliationsPremiere Networks
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WBZ, WJMN, WKAF, WRKO, WXKS, WXKS-FM, WZLX
History
First air date
August 5, 1963 (1963-08-05)
Former call signs
WLYN-FM (1963–77)
WLYN (1977–79)
WLYN-FM (1979–83)
WFNX (1983–12)
WHBA (2012–13)
WEDX (2013–14)
Call sign meaning
phonetically pronounced as "Bull"
Technical information
Licensing authority
FCC
Facility ID40824
ClassB1
ERP13,500 watts
HAAT138 meters (453 ft)
Transmitter coordinates
42°25′51.70″N 71°5′18.80″W
Links
Public license information
Profile
LMS
WebcastListen live (via iHeartRadio)
Websitethebull1017.iheart.com

History

WBWL signed on August 5, 1963[1] as WLYN-FM, owned by Puritan Broadcasting Service along with WLYN (1360 AM). At the outset, WLYN-FM largely simulcast its AM sister station during hours in which the AM was on the air.[2] During the 1970s, the simulcast was cut to drive time, with WLYN-FM brokering the remaining time to ethnic programmers;[2] by 1974, the station's English-language programming included country music.[1] Although WLYN changed its call letters to WNSR in 1977, WLYN-FM retained its call sign, but dropped the "-FM" suffix;[3] both changes were reversed on December 31, 1979.[4][5]

WLYN-FM began to devote its nighttime programming to new wave music in 1981; the following year, the station had become a full-time modern rock station known as "Y102," with the ethnic programming moving to the AM station.[2] In September 1982, Puritan announced that it would sell WLYN-FM to Stephen Mindich, publisher of the Boston Phoenix;[6] the station eventually became part of the Phoenix Media/Communications Group.[2] Mindich retained the modern rock format upon assuming control in March 1983, relaunching it on April 11 as "Boston Phoenix Radio,"[7] with the WFNX call letters coming into use ten days earlier.[5] WFNX would subsequently become one of the earliest alternative rock stations.[7]

WFNX broadened its focus to Greater Boston after the sale to Mindich, opening a sales office at the Phoenix offices in Boston, but its studios remained in the same building as WLYN in Lynn. The station did move its transmitter from WLYN's tower in Lynn to Medford in 1987 and to One Financial Center in Boston in 2006 to provide a better signal within the market; from 1998 to 2006, a translator station, W276AI (101.3 FM) was operated from the John Hancock Tower to improve WFNX's reception in Boston, but was discontinued when the move to One Financial Center rendered it redundant.[2] During 1999 and 2000, Phoenix Media/Communications Group also acquired WCDQ (92.1 FM, renamed WPHX-FM) in Sanford, Maine, WNHQ (92.1 FM, renamed WFEX) in Peterborough, New Hampshire, and WWRX-FM (103.7 FM) in Westerly, Rhode Island to serve as WFNX simulcast stations.[2] WWRX-FM was sold to Entercom, eventually becoming WVEI-FM, in 2004,[2] while WPHX-FM was sold to Aruba Capital Partners, becoming WXEX-FM, in 2011.[8] Even with these expansions, WFNX broadcast at a lower power than other Boston market stations, limiting WFNX's signal in the outer portions of the market.[7]

WHBA's logo as "101.7 The Harbor," used from July 24, 2012 to December 19, 2012

Phoenix Media/Communications Group announced on May 16, 2012 that it would sell WFNX to iHeartMedia (then known as Clear Channel Communications), after finding it difficult to sustain its continued operation.[9] The next day, WFEX was sold to Blount Communications, which would rename that station WDER-FM.[10] Live programming ended on July 20, 2012,[11] with the last song being "Let's Go to Bed" by The Cure (the first song on WFNX in 1983);[12] an automated version of WFNX remained available online until March 2013, when the Boston Phoenix publication shut down (citing huge financial losses), and was also heard on 101.7 FM[11] until 4:00 p.m. on July 24, 2012 when Clear Channel assumed control of the station. At that time, after playing "Shake It Out" by Florence and The Machine, 101.7 began stunting with a loop of the Boston-famous song "Dirty Water" by The Standells. At approximately 4:28 p.m., WFNX relaunched as WHBA, an adult hits station branded as "101.7 The Harbor."[13] The first song on "The Harbor" was "Sweet Emotion" by locally founded band Aerosmith. The launch of WHBA marked the return of the adult hits format to the Boston market; a similar format aired on WMKK (93.7 FM) from March 2005 until it became WEEI-FM in September 2011.

WEDX's logo as "Evolution 101.7," used from December 20, 2012 to June 12, 2014

On December 20, 2012, at 6:00 p.m., the station flipped to dance, branded as "Evolution 101.7," the format had been launched as an online station on Clear Channel's iHeartRadio service six weeks earlier. The final song on "The Harbor" was "Sweet Caroline" by Neil Diamond (a song that has become synonymous with the city of Boston through its playing at Fenway Park during Red Sox games),[14] while the first song on "Evolution" was "Don't You Worry Child" by Swedish House Mafia. As "Evolution," the station claimed to be "the first real EDM station in the country."[15] The call letters were changed to WEDX on January 2, 2013.[5] On January 14, 2013, Sisanie, who provides voicetracks for several top 40 and rhythmic top 40 stations also owned by iHeartMedia (including WEDX's sister station WXKS-FM), became the first "airstaffer" to be added to WEDX's daily lineup, voicetracking in afternoons.[16] In December 2013, the station began simulcasting on WXKS-FM's HD2 channel, which previously broadcast an all-comedy format. The move was because of WEDX's limited signal, which is nulled to the south to protect Providence and Cape Cod-based sister stations WWBB (101.5 FM) and WCIB (101.9 FM).

On June 13, 2014, at noon, after playing "How You Love Me" by 3LAU, WEDX began airing a country music stunt and asking listeners to go online and use the hashtag "#CountryOn1017" to vote on what artists the station should play. At 3:00 p.m., WEDX officially flipped to country, branded as "101.7 The Bull". The first song on "The Bull" was "This Is How We Roll" by Florida-Georgia Line. The new format competes against established country station WKLB-FM (102.5 FM), and serves as the Boston affiliate of the syndicated Bobby Bones Show. "Evolution" remained available through WXKS-FM's HD2 channel, the iHeartRadio mobile application, and in early-morning blocks on Saturdays and Sundays on WXKS-FM;[17][18][19][20] "Evolution" returned to 101.7 on its HD2 channel on December 19, 2017.[21] The call letters were changed to WBWL on June 30, 2014 to match the new format.[5][20]

iHeartMedia had filed with the FCC to downgrade the signals of stations it owns in Rhode Island (WWBB) and on Cape Cod (WCIB), which enabled WBWL to offer a non-directional, upgraded signal, from the previous transmitter site in Medford. The modifications were completed in August 2014.[22][23][24]

"Evolution" would be removed from WBWL-HD2 entirely on June 26, 2019, when it flipped to iHeart's "Pride Radio" format of Top 40/Dance music targeting the LGBTQ community. This marks the second such format to air in Boston, the other being Entercom's "Channel Q" network airing on WBGB-HD2.[25]

References

  1. Broadcasting Yearbook 1975 (PDF). 1975. p. C-89. Retrieved July 25, 2012.
  2. "The Boston Radio Dial: WFNX(FM)". The Archives @ BostonRadio.org. Retrieved July 25, 2012.
  3. "Call letters" (PDF). Broadcasting. February 21, 1977. p. 84. Retrieved July 25, 2012.
  4. "Call letters" (PDF). Broadcasting. January 21, 1980. p. 74. Retrieved July 25, 2012.
  5. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved June 30, 2014.
  6. "Changing Hands" (PDF). Broadcasting. October 4, 1982. p. 55. Retrieved July 25, 2012.
  7. "Listening to WFNX 1983-2012". The Boston Phoenix. July 24, 2012. Retrieved July 25, 2012.
  8. "SBS Buys Another TV Station, While Sacramento AM Station Sells For $1.39 Million". All Access. May 9, 2011. Retrieved July 25, 2012.
  9. van der Pool, Lisa (May 16, 2012). "Clear Channel to acquire WFNX; Lays off Kramer, Santoro and 15 others". Boston Business Journal. Retrieved July 25, 2012.
  10. "WFNX's NH side, 92.1 FM, bought by Christian radio station WDER in Derry". The Telegraph. May 18, 2012. Retrieved July 25, 2012.
  11. Shea, Andrea (July 20, 2012). "WFNX Goes Jockless Before Going Dark". WBUR. Retrieved July 25, 2012.
  12. Shanahan, Mark; Goldstein, Meredith (July 23, 2012). "Celebrities spotted in and around Boston". The Boston Globe. Retrieved July 25, 2012.
  13. Gottlieb, Jed (July 24, 2012). "WFNX signal to become Clear Channel's "The Harbor"". Boston Herald. Retrieved July 25, 2012.
  14. Browne, Ian (April 17, 2013). "Fenway Park's anthem started innocuously". MLB.com. Retrieved April 20, 2016.
  15. Sisario, Ben (December 20, 2012). "Boston Radio Station Switches to Electronic Dance Format". The New York Times. Retrieved December 21, 2012.
  16. from Sisanie's Twitter account (January 14, 2013)
  17. Wright, Emily (June 13, 2014). "Evolution 101.7 Transitioning Off FM". boston.com. Retrieved June 13, 2014.
  18. "WEDX/Boston Flips To Country". All Access. June 13, 2014. Retrieved June 13, 2014.
  19. "Clear Channel Dumps EDM for Country in Boston". Radio Ink. June 13, 2014. Archived from the original on July 14, 2014. Retrieved June 13, 2014.
  20. Chesto, John (June 13, 2014). "Clear Channel brings a new country music station to Boston". Boston Business Journal. Retrieved June 14, 2014.
  21. "iHM Boston Debuts WBZ Simulcast on WXKS-FM-HD2". Radio Online. December 19, 2017. Retrieved December 20, 2017.
  22. https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101684549&formid=1&fac_num=40824
  23. http://radioinsight.com/blog/headlines/89644/clear-channel-to-modify-three-signals-to-upgrade-101-7-boston/ Clear Channel to Modify Three Signals to Upgrade 101.7 Boston
  24. https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101642700&formid=301&fac_num=40824
  25. iHeartMedia Expands Pride Radio to 12 Additional Markets
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