WCOW-FM

WCOW-FM (97.1 FM, "Cow 97") is a country music radio station licensed to Sparta, Wisconsin that serves Mid-western Wisconsin and the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as WISK.

WCOW-FM
CitySparta, Wisconsin
Broadcast areaLa Crosse area
Frequency97.1 MHz
Branding"Cow 97"
Slogan#1 for Country and Fun
Programming
FormatCountry music
AffiliationsCNN Radio, CMT Radio
Ownership
OwnerSparta-Tomah Broadcasting Co., Inc.
WFBZ, WKLJ
History
Call sign meaning
COW
Technical information
Facility ID61682
ClassC1
ERP100,000 watts
HAAT179 m (587 ft)
Transmitter coordinates
43°58′6.00″N 90°51′35.00″W
Links
Websitecow97.com

References


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