WLXR (AM)

WLXR (1490 AM) is a radio station broadcasting an oldies format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Dave Magnum, through licensee Magnum Communications, Inc.[1] All the stations of the La Crosse Radio Group are housed at 1407 2nd Avenue North in Onalaska.

WLXR
CityLa Crosse, Wisconsin
Broadcast areaLa Crosse
Frequency1490 kHz
BrandingEagle 1490
Programming
FormatOldies
Ownership
OwnerDave Magnum
(Magnum Communications, Inc.)
WKBH-FM, WQCC
History
First air date
1947 (as WLCX)
Former call signs
WLCX (1947-1956)
WLDL (1956-1957)
WLCX (1957-1983)
WLXR (1983-1988)
WLFN (1988-2020)
Technical information
Licensing authority
FCC
Facility ID7056
ClassC
Power1,000 watts unlimited
Transmitter coordinates
43°49′42.00″N 91°14′27.00″W
Links
Public license information
Profile
LMS
Websitewww.1490wlfn.com

History

Originally, 1490 was known as WLCX. On June 20, 1947, the station began broadcasting on 1490 kHz with 250 watts of power. On July 1, 1947, WLCK became an ABC affiliate. The station was owned by Bermac Radio, Inc.[2]

The station changed its call sign to WLDL on November 19, 1956, back to WLCX on April 21, 1957, and then to WLXR on July 7, 1983. On December 16, 1988, the station changed its call sign to WLFN, to reflect "Fun 1490" and the Oldies format.[3] WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".[4]

On July 31, 2020, Magnum Communications closed on the purchase of WLFN from Mississippi Valley Broadcasters, LLC, along with sister stations KQEG and WQCC, for $1.4 million. On August 1, 2020, WLFN changed their format back to Oldies, branded as "Eagle 1490".[5] The station changed its call sign back to WLXR on August 7.

References
  1. "WLXR Facility Record". United States Federal Communications Commission, audio division.
  2. "New WLCX at La Crosse Becomes ABC Affiliate" (PDF). Broadcasting. July 14, 1947. Retrieved 3 October 2014.
  3. "WLXR Call Sign History". United States Federal Communications Commission, audio division.
  4. LaCrosse's Station for Today's Talk www.1490wlfn.com. Accessed June 27, 2012
  5. https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/
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