WESC (AM)

WESC (660 AM) – branded 92.5 WESC – is a commercial daytime-only country music radio station licensed to Greenville, South Carolina. Owned by iHeartMedia, it serves the Upstate South Carolina region as a simulcast of WESC-FM. The WESC studios are located in Greenville, while the station transmitter resides in nearby Berea. Besides a standard analog transmission, WESC is available online via iHeartRadio.

WESC
CityGreenville, South Carolina
Broadcast areaUpstate South Carolina
Frequency660 kHz
Branding92.5 WESC
SloganCarolina's Best Country and Your All Time Favorites
Programming
FormatCountry music
AffiliationsPremiere Networks
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WESC-FM, WMYI, WSSL-FM, WROO
History
First air date
March 1947 (1947-03)
Former call signs
WESC (1947–2000)
WLFJ (2000–19)
Call sign meaning
Easley, Seneca, Clemson (original areas served) or Eastern South Carolina
Technical information
ClassD
Power50,000 watts (daytime)
10,000 watts (critical hours)
500 watts (PSSA)
Transmitter coordinates
34°53′10″N 82°28′3″W
Links
WebcastListen Live
Websitewescfm.com

History

The station signed on the air in March 1947 as WESC, and for many years played country music, branded as "660 in Dixie." In 1948, sister station WESC-FM went on the air; both stations simulcast from 1948 until the late 1960s, when WESC-FM switched to beautiful music, while WESC continued as a country outlet. WESC-FM later returned to country music. Throughout the 1970s and 80s, WESC-AM-FM were frequently the highest rated stations in the Greenville radio market.

In 1994, while simulcasting WESC-FM most of the time, WESC also picked up the nationally syndicated sports radio show, The Fabulous Sports Babe.[1]

WESC carried its country music format until March 1, 2000, when it was purchased by Clear Channel Communications, and leased to the Radio Training Network (owners of WLFJ-FM) under a local marketing agreement (LMA). The station adopted the call sign WLFJ to match its parent station. RTN programmed a Christian talk and teaching format, most recently branded as His Radio Talk.

In August 2019, the LMA ended, and the station returned to the WESC call letters and country music simulcast. The previous programming continues to air on WLFJ-HD4 and FM translator W225AZ. As of March 28, 2020, the station’s towers have been taken down for unknown reasons, possibly for a proposed subdivision.[2]

References
  1. Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122.
  2. "Long Running LMA Comes To End In Greenville". RadioInsight. 2019-08-14. Retrieved 2019-08-16.
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