WCEO

WCEO (840 AM, "La Raza") is a Spanish Contemporary radio station located in Columbia, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) on 840 kHz with a power of 50,000 Watts.

For former television station known as WCEO, see WMFD-TV.
WCEO
CityColumbia, South Carolina
Broadcast areaSouth Carolina
Frequency840 kHz
BrandingLa Raza 840
Programming
FormatSpanish
Ownership
OwnerNorsan Broadcasting WCEO, LLC
History
First air date
January 1, 1994
Technical information
Facility ID54466
ClassD
Power50,000 watts daytime only, directional pattern
Links
Website

History

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.

In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the WSCQ call letters in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.

WCEO must leave the air from sunset to sunrise to protect clear-channel WHAS in Louisville, Kentucky.

The station is owned by Norsan Broadcasting WCEO, LLC.[1]

References
  1. https://norsanmedia.com/radio-stations/ Norsan Media Radio Stations


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