WIBT

WIBT (97.9 FM) is a radio station licensed to Greenville, Mississippi, United States. The station is owned by Delta Radio Network LLC and programs a mainstream urban format. The office and studios are located at 830 Main Street in downtown Greenville. WIBT moved from 104.7 to 97.9 on December 26, 2016.

WIBT
CityGreenville, Mississippi
Broadcast areaMississippi and Arkansas Delta
Frequency97.9 MHz
Branding97.9 The Beat
SloganBlazin' Hip-Hop & R&B
Programming
FormatMainstream Urban
Ownership
OwnerDelta Radio Network LLC
WDTL, WIQQ, WKXY, WMYQ, WNIX, WNLA, KZYQ, WBYB
History
First air date
May 1, 1970 (as WBAQ)
Former call signs
WBAQ (1970–2010)
WLTM (2010–2016)
Call sign meaning
W I BeaT
Technical information
Facility ID25229
ClassC2
ERP48,000 watts horizontal polarization only
HAAT153 meters (502 ft)
Transmitter coordinates
33°23′51″N 91°0′35″W
Links
Website979thebeat.fm

History

The studio for 97.9 The Beat as of March 2017.

WIBT signed on May 1, 1970 as WBAQ. The station was owned by Greenville Broadcasting Company (Paul Artman, Sr.) and programmed beautiful music. In 2007, the station was sold to Debut Broadcasting and the format was changed to adult contemporary. The station was purchased by Delta Radio Network LLC on April 1, 2010. The adult contemporary format was retained, but the call letters were changed to WLTM to better reflect the station's branding as "Lite 97.9". On December 26, 2016, WLTM officially changed to WIBT.

References

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