WIRX

WIRX (107.1 FM, "Rock 107 WIRX") is a mainstream rock radio station owned by Mid-West Family Broadcasting located in Benton Harbor, Michigan.[1][2] The station's city of license is St. Joseph, Michigan broadcasting in HD from a tower at the edge of Benton Township, Michigan. The station features The Plan B Morning Show, The Grind with Hunter, Cutout Kaytie afternoons, and HardDriveXL 7p-12a.

WIRX
CitySt. Joseph, Michigan
Broadcast area
Frequency107.1 MHz (HD Radio)
BrandingRock 107 WIRX
SloganEverything That Rocks
Programming
FormatMainstream rock
Ownership
OwnerMid-West Family Broadcasting
(WSJM, Inc.)
WCSY-FM, WCXT, WQYQ, WSJM-FM, WYTZ
History
Former call signs
WSJM-FM (1965-1969)
Call sign meaning
Music WIRX (Works)
Technical information
Facility ID74005
ClassA
ERP1,200 watts
HAAT152 meters
Links
WebcastListen Live
Websitewirx.com

History

According to the "History of 107.1 FM St. Joseph",[3] the 107.1 frequency was started as a music outlet to sister station WSJM in 1964 by Mid-West Family Broadcasting (MWF), which is based in Madison, Wisconsin. WSJM-FM began broadcasting in stereo on 107.1 MHz in 1965 and regularly provided stereo remote broadcasts by the Twin Cities Symphony and other events.

In 1969, the station changed its call letters to WIRX(FM) and switched to a completely jockless, automated Country format, tagged "WIRX Country."

1979 began the AOR/Top 40 a.k.a. Rock 40 format for the station and dubbed "The All New Rock 107 WIRX, The Music Works" playing artists from both the current and past years of rock.

The station switched its format slightly to a more AC-leaning rock format and was rebranded as "The New Magic 107 WIRX" with Jim Gifford and The Champions of Breakfast'as the morning show.

WIRX returned to their roots as "Rock 107 WIRX" in 1991 and began running a mainstream rock format, which it continues to do to this day.

The station is managed on a local level to this day, much as it was when it first came on the air.

Morning shows

The station has had several morning shows over the last decade. Hosts have included the syndicated "Free Beer and Hot Wings", Jason Lee, Rex Charger, and the current "Plan B Morning Show" with Brock Havens.

References
  1. Michiguide.com (2007). "WIRX FM 107.1 St. Joseph". Michiguide.com. Retrieved September 3, 2007.
  2. FCC (2007). "WIRX Station Search Details". Federal Communications Commission. Retrieved September 3, 2007.
  3. History of 107.1 FM St. Joseph - ROCK 107 WIRX Website, Retrieved January 1, 2010

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