WMIL-FM

On January 1, 1962, the station signed on as WAUX-FM, sister station to WAUX 1510 AM. The stations were owned by the Waukesha Broadcasting Company. [2] At the time, WAUX-FM was powered at only 3,800 watts, a fraction of its current output.

Because WAUX was a daytimer, the two stations simulcast during the day and programming continued on WAUX-FM at night. A few years later in 1965, they became WAUK and WAUK-FM respectively. During the 1970s, WAUK-FM aired a beautiful music format.

In December 1975, the station adopted the WMIL-FM call sign (originally used by 95.7 FM). Stebbins Communications acquired the two stations in 1975. For a time, WMIL-FM was dark when Stebbins went bankrupt. The AM station had already been sold to another company in 1977.

Charter Broadcasting, which already owned WOKY 920 AM, purchased WMIL-FM in 1979. The company sold WOKY and WMIL-FM to Sundance Broadcasting in June 1983. The easy listening format was starting to age in the 1980s and the new owners had a different plan for WMIL-FM.

The present country format was launched on WMIL-FM, competing against 102.9 WBCS (now Active Rock station WHQG). As a country station, WMIL-FM has long been successful in the local ratings. Clear Channel Communications, a forerunner to today's iHeartMedia, bought WMIL-FM and WOKY for $40 million in 1997.[3] In 2007, WMIL-FM was voted "Top Country Station in a Large Market".

Starting in 2015, WMIL-FM had a Milwaukee competitor in 94.5 WKTI. But that station gave up the country format, switching to sports radio in 2018. While there are several country music stations in the Milwaukee suburbs, WMIL-FM is currently the market's only full-power outlet for country hits.