WMIX (AM)

WMIX (940 AM, "News Talk 940") is an American radio station licensed to serve the community of Mount Vernon, Illinois. The station is owned by Withers Broadcasting and the WMIX broadcast license is held by Withers Broadcasting Company of Illinois, LLC.

WMIX
CityMount Vernon, Illinois
Frequency940 kHz
BrandingNews Talk 940
Programming
Language(s)English
FormatNews/Talk & Adult standards
AffiliationsWestwood One
Ownership
OwnerWithers Broadcasting
(Withers Broadcasting Company of Illinois, LLC)
WDDD-FM, WFRX, WHET, WMIX-FM, WTAO-FM, WVZA
History
First air date
1946
Technical information
Facility ID73096
ClassB
Power5,000 watts (day)
1,500 watts (night)
Transmitter coordinates
38°22′14″N 88°55′24″W (day)
38°21′15″N 89°0′29″W (night)
Links
WebcastListen Live
Websitemywithersradio.com/wmix

The station was assigned the call sign "WMIX" by the Federal Communications Commission (FCC).[1]

Withers Broadcasting registered the "WMIX" branding as a registered trademark,[2] which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.

Programming

WMIX broadcasts a news/talk radio format branded "News Talk 940" plus adult standards music in the evening and overnight.[3] As of January 2012, local programming includes a morning drive program hosted by Jeff Rollins and Carl Hampton in mid-days. Syndicated programming includes The Rush Limbaugh Show, Jim Bohannon, plus adult standards music blocks hosted by Chick Watkins and Don Reid from Dial Global's "America's Best Music" radio network.[4]

Translators

WMIX programming is also carried on three broadcast translator stations to extend or improve the coverage area of the station.

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W229AU93.7 FMFairfield, Illinois250DFCC
W241CX96.1 FMMount Vernon, Illinois250DFCC
W243AV96.5 FMMount Vernon, Illinois210DFCC

References
  1. "Call Sign History". CDBS Public Access Database. U.S. Federal Communications Commission (FCC) Media Bureau. Retrieved January 24, 2012.
  2. Justia Trademarks: "WMIX - Trademark Details"
  3. "Station Information Profile". Arbitron. Retrieved January 24, 2012.
  4. "Air Staff". WMIX 94 AM&FM Radio. Retrieved January 24, 2012.


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