WTAD

WTAD 930 AM is a radio station broadcasting a news talk format. Licensed to Quincy, Illinois, the station is owned by STARadio Corporation.

WTAD
CityQuincy, Illinois
Broadcast areaQuincy / Hannibal / Keokuk
Frequency930 AM (kHz)
BrandingWTAD AM 930
Programming
FormatNews Talk
Ownership
OwnerSTARadio Corporation
KGRC, KZZK, WCOY, WQCY
History
First air date
July 8, 1925[1]
Former frequencies
1270 kHz (1925-1928)[2]
1440 kHz (1928-1935)[2]
900 kHz (1935-1941)[2]
Call sign meaning
We Travel All Directions
Technical information
ClassB
Power5,000 watts day
1,000 watts night
Transmitter coordinates
39°53′23.00″N 91°25′24.00″W
Translator(s)103.3 kHz (K277CF - Quincy)
Links
WebcastListen live
Websitewww.wtad.com

WTAD carries a variety of local programming, as well as nationally syndicated shows such as Rush Limbaugh, Laura Ingraham, Mark Levin, Jim Bohannon, and Coast to Coast AM.[3]

History

The station began broadcasting July 8, 1925.[1] The station was originally owned by Robert E. Compton and broadcast at 1270 kHz, with a power of 50 watts.[2] It was located in Carthage, Illinois at the time.[4] In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois and its power increased to 500 watts.[5][2] In 1928, its frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria.[2] In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only.[2] In 1936, the station's power was increased to 1,000 watts.[2] In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz.[2]

By 1941, the station had become an affiliate of the CBS Radio Network.[6] In 1944, the station was sold to Lee Broadcasting for $487,500.[7][2] In 1952, the station's daytime power was increased to 5,000 watts.[2] In the 1970s and 1980s, the station aired a MOR format.[1][8] By 1986, news-talk programming was added.[9] In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 WQCY, for $1.1 million.[10] In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting).[11][12][13] In Spring 1994, the station's format was changed from soft AC to oldies.[14]

In the fall of 1994, the station's format changed from full service/oldies to an all-talk format.[15] In 1997, Tele-Media was purchased by Citadel.[13][16] In 1997, the station's programming began to be simulcast on 106.7 WBRJ in Mount Sterling, Illinois.[17] In 1998, the station was sold to STARadio Corporation.[18] In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".[19]

References
  1. 1972 Broadcasting Yearbook, Broadcasting, 1972. p. B-66. Retrieved August 3, 2018.
  2. History Cards for WTAD, fcc.gov. Retrieved August 3, 2018.
  3. WTAD - Programs Accessed May 11, 2010
  4. Burgess Index of Radio Broadcasting Stations, Burgess Battery Company. 1925. Retrieved August 3, 2018.
  5. "Radio News and Programs", The Indianapolis News, January 3, 1927. p. 20.
  6. 1941 Yearbook Number, Broadcasting, 1941. p. 118. Retrieved August 3, 2018.
  7. "WTAD is Acquired by Lee Syndicate", Broadcasting, November 27, 1944. p. 64. Retrieved August 3, 2018.
  8. Broadcasting Cablecasting Yearbook 1985, Broadcasting Cablecasting, 1985. p. B-86. Retrieved August 3, 2018.
  9. Broadcasting Cablecasting Yearbook 1986, Broadcasting Cablecasting, 1986. p. B-91. Retrieved August 3, 2018.
  10. "AM-FM Combos", Broadcasting, February 9, 1987. p. 84. Retrieved August 3, 2018.
  11. "Groups", Broadcasting, February 13, 1989. p. 46. Retrieved August 4, 2018.
  12. "TMZ Broadcasting Company has acquired the stock of Eastern Broadcasting Corporation", Broadcasting, May 15, 1989. p. 62. Retrieved August 4, 2018.
  13. Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18, Nasdaq, July 7, 1998. Retrieved August 4, 2018.
  14. "Format Changes & Updates", The M Street Journal. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.
  15. "Format Changes & Updates", The M Street Journal. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018.
  16. "Citadel Sitting Pretty With Tele-Media Buy", Radio & Records, April 4, 1997. p. 6. Retrieved August 4, 2018.
  17. "Format Changes & Updates", The M Street Journal. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018.
  18. "Elsewhere", The M Street Journal. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018.
  19. "Format Changes & Updates", The M Street Journal. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.

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