WORC (AM)

WORC is a radio station broadcasting on 1310 AM from Worcester, Massachusetts, and is owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 Watts during the day and 1,000 Watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).

WORC
CityWorcester, Massachusetts
Broadcast areaCentral Massachusetts
Frequency1310 kHz
BrandingLa Mega 106.1
SloganLa fuerza que te mueve! (The force that moves you!)
Programming
FormatSpanish tropical
Ownership
OwnerGois Broadcasting LLC
WNEZ, WLAT, WAMG, WKND, WLLH
History
First air date
February 14, 1925
Former call signs
WKBE (1925–1929)
WORC (1929–1930)
WORC-WEPS (1930–1933)
Former frequencies
1310 kHz (1925–1928)
1200 kHz (1928–1933)
1280 kHz (1933–1941)
Call sign meaning
Worcester
Technical information
Facility ID15815
ClassB
Power5,000 watts daytime
1,000 watts nighttime
Transmitter coordinates
42°13′19″N 71°49′2″W
Translator(s)W291DB (106.1 MHz, Worcester)
Links
WebcastListen live
Websitewww.megaworcester.com

History

A one-time affiliate of both the CBS and ABC radio networks, WORC from 1955 until 1984 had a top 40 format. In late 1984, the station began programming country music. When the station was purchased by The Davis Advertising Company of Worcester in 1989, the format became oldies, as management attempted to re-create the excitement of WORC's early rock and roll years. By August 1994, the oldies format was gradually being phased out in favor of a talk format. Davis eventually sold WORC to the present owners who instituted the current format. Hall of fame DJ, Dave O'Gara was the morning man for two decades in the 1970s through the 80's. Other notable on air jocks were Mark Ericson and Tim Fontaine, known on WORC as Big John Fontaine. Fontaine moved to the PM drive slot in NH WERZ where his show made Billboard Magazine when he promoted toll free ride home amidst a NH toll hike. Ericson also moved to NH as the PD of Country juggernaut WOKQ. Ericson was also the famed New England voice of many race and dragway commercials still copied and revered today.

Translator

Broadcast translators of WORC
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
ClassTransmitter coordinatesFCC info
W291DB106.1Worcester, Massachusetts13894190D42°13′28″N 71°52′51″WFCC


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