WORC (AM)
WORC is a radio station broadcasting on 1310 AM from Worcester, Massachusetts, and is owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 Watts during the day and 1,000 Watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).
 | |
| City | Worcester, Massachusetts |
|---|---|
| Broadcast area | Central Massachusetts |
| Frequency | 1310 kHz |
| Branding | La Mega 106.1 |
| Slogan | La fuerza que te mueve! (The force that moves you!) |
| Programming | |
| Format | Spanish tropical |
| Ownership | |
| Owner | Gois Broadcasting LLC |
| WNEZ, WLAT, WAMG, WKND, WLLH | |
| History | |
First air date | February 14, 1925 |
Former call signs | WKBE (1925–1929) WORC (1929–1930) WORC-WEPS (1930–1933) |
Former frequencies | 1310 kHz (1925–1928) 1200 kHz (1928–1933) 1280 kHz (1933–1941) |
Call sign meaning | Worcester |
| Technical information | |
| Facility ID | 15815 |
| Class | B |
| Power | 5,000 watts daytime 1,000 watts nighttime |
Transmitter coordinates | 42°13′19″N 71°49′2″W |
| Translator(s) | W291DB (106.1 MHz, Worcester) |
| Links | |
| Webcast | Listen live |
| Website | www |
History
A one-time affiliate of both the CBS and ABC radio networks, WORC from 1955 until 1984 had a top 40 format. In late 1984, the station began programming country music. When the station was purchased by The Davis Advertising Company of Worcester in 1989, the format became oldies, as management attempted to re-create the excitement of WORC's early rock and roll years. By August 1994, the oldies format was gradually being phased out in favor of a talk format. Davis eventually sold WORC to the present owners who instituted the current format. Hall of fame DJ, Dave O'Gara was the morning man for two decades in the 1970s through the 80's. Other notable on air jocks were Mark Ericson and Tim Fontaine, known on WORC as Big John Fontaine. Fontaine moved to the PM drive slot in NH WERZ where his show made Billboard Magazine when he promoted toll free ride home amidst a NH toll hike. Ericson also moved to NH as the PD of Country juggernaut WOKQ. Ericson was also the famed New England voice of many race and dragway commercials still copied and revered today.
Translator
| Call sign | Frequency (MHz) | City of license | Facility ID | ERP (W) | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|
| W291DB | 106.1 | Worcester, Massachusetts | 138941 | 90 | D | 42°13′28″N 71°52′51″W | FCC |
External links
- WORC in the FCC's AM station database
- WORC on Radio-Locator
- WORC in Nielsen Audio's AM station database