WPLR
WPLR (99.1 MHz, also known as "99.1 PLR" or Connecticut's #1 Rock Station). licensed to New Haven, Connecticut, is a classic rock station owned by Connoisseur Media as of May 10, 2013.[1][2] The station's playlist includes Jimi Hendrix, Led Zeppelin, Pearl Jam and modern rock. PLR is a traditional ratings powerhouse in Southern Connecticut, though it provides city-grade coverage to most of the state, including Hartford.
 | |
| City | New Haven, Connecticut |
|---|---|
| Broadcast area | New Haven, Connecticut |
| Frequency | 99.1 MHz (HD Radio) |
| Branding | 99.1 PLR |
| Slogan | Connecticut's #1 Rock Station! |
| Programming | |
| Format | Classic rock |
| Subchannels | HD2: WICC simulcast (News/Talk) |
| Ownership | |
| Owner | Connoisseur Media (Connoisseur Media Licenses, LLC) |
| History | |
First air date | 1944 (as WNHC-FM) |
Former call signs | WNHC-FM (1944–1971) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 46968 |
| Class | B |
| ERP | 15,000 watts |
| HAAT | 276 meters (906 ft) |
Transmitter coordinates | 41°25′22″N 72°57′6″W |
| Links | |
Public license information | Profile LMS |
| Webcast | Listen Live |
| Website | www |
The station, which first went on the air in 1944 as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.
The physical location of the station has also changed as the studios are now co-located with other Connoisseur radio stations on Wheelers Farms Road in Milford. Previously, the studios were located on Dixwell Avenue in Hamden and prior to that the offices and studios were on Chapel Street in New Haven. The station's transmitter is located in Hamden.
WPLR-HD2
On September 18, 2017 at 10:23 a.m. WPLR launched an alternative rock format on its HD2 subchannel, branded as "Mod 102.3" (simulcast on translator W272DO 102.3 FM New Haven). The first song on Mod was "First" by Cold War Kids.[3][4]
W272DO was sold to Red Wolf Broadcasting in January 2018. On January 15, it immediately ceased simulcasting "Mod" and began carrying Spanish CHR "Bomba" from WMRQ-HD2.[5]
As of November 24, 2019, WPLR-HD2 is no longer broadcasting the "Mod" format and is now simulcasting WICC 600 AM.
References
- Connoisseur Media to buy Cox Radio's Connecticut stations
- Venta, Lance (May 6, 2013). "Cox Sells Stations In Six Markets To Two Groups". RadioInsight. Retrieved May 28, 2013.
- Connoisseur Launching Mod 102.3 New Haven Radioinsight - September 17, 2017
- Mod 102.3 Debuts Format Change Archive - September 19, 2017
- Venta, Lance (January 15, 2018). "Red Wolf Broadcasting Acquires Connoisseur Media's Hartford Properties". RadioInsight. Retrieved January 18, 2018.
External links
- WPLR in the FCC's FM station database
- WPLR on Radio-Locator
- WPLR in Nielsen Audio's FM station database