WRAD-FM
WRAD-FM is a News/Talk formatted broadcast radio station licensed to Radford, Virginia, serving Pulaski and Montgomery counties in Virginia. WRAD-FM was previously owned by Cumulus Media, Inc.[2] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster (including the then-WWBU) to Monticello Media.[3] The sale was consummated on November 30, 2018, at a price of $450,000.[4] The station changed its call sign to its historical WRAD-FM on December 14, 2018.
| City | Radford, Virginia |
|---|---|
| Broadcast area | Pulaski County, Virginia Montgomery County, Virginia |
| Frequency | 101.7 MHz |
| Branding | "Talk Radio WRAD" |
| Slogan | "The Talk of the New River Valley" |
| Programming | |
| Format | News/Talk |
| Ownership | |
| Owner | Monticello Media LLC |
| WBRW, WFNR, WVHK, WPSK-FM, WRAD | |
| History | |
First air date | 1965 |
Former call signs | WRAD-FM (1965–1978)[1] WRIQ (1978–1998) WNRV-FM (1998–1999) WBXW (1999–2002) WWBU (2002–2018) |
Call sign meaning | W RADford |
| Technical information | |
| Facility ID | 73918 |
| Class | A |
| ERP | 5,800 Watts |
| HAAT | 20 Meters |
Transmitter coordinates | 37°8′33.0″N 80°34′39.0″W |
| Links | |
| Webcast | WRAD-FM Webstream |
| Website | WRAD-FM Online |
References
- "Call letters" (PDF). Broadcasting. April 24, 1978. p. 67.
- "WRAD-FM Facility Record". Federal Communications Commission, audio division.
- Cumulus Sells Blacksburg Cluster To Monticello Media
- Six areas radio stations sold
External links
- Talk Radio WRAD Online
- WRAD in the FCC's FM station database
- WRAD on Radio-Locator
- WRAD in Nielsen Audio's FM station database
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