WREH

WREH (Reach FM) was a 100,000-watt FM station, broadcasting on frequency 90.5 MHz FM. Its city of license was Cypress Quarters in Okeechobee County, Florida. The station went on the air in 2004.[1] Reach Communications, ReachFM's parent company, was formed in association with Calvary Chapel of Fort Lauderdale, Florida. When it was active, ReachFM's programming was geared towards a diverse active Christian audience. According to its website, WREH's last day of programming was March 30, 2016.[3] On February 15, 2017, Reach Communications informed the Federal Communications Commission (FCC) that WREH had ceased broadcasting on February 10;[2] on April 18, 2017, it surrendered the station's license, and the license was cancelled by the FCC on April 19, 2017.[4]

WREH
CityCypress Quarters, Florida
Broadcast areaOkeechobee County, Florida
Frequency90.5 MHz
BrandingReach FM
SloganTalk, Truth, and Tunes...
Programming
FormatDefunct, was Religious
Ownership
OwnerReach Communications, Inc.
History
First air date
2004[1]
Last air date
February 10, 2017[2]
Technical information
ClassC1
ERP100,000 watts
HAAT76 meters
Transmitter coordinates
27.348°N 80.951°W / 27.348; -80.951

Translators

ReachFM was heard throughout the state of Florida on more than 40 translators:

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W298AM107.5Aurora, Florida13DFCC
W220DQ91.9Belle Glade, Florida13DFCC
W241AX96.1Boca Raton, Florida13DFCC
W246BT97.1Clermont, Florida27DFCC
W275AX102.9Fort Meade, Florida27DFCC
W244BJ96.7Frostproof, Florida19DFCC
W282BG104.3Grant, Florida40DFCC
W243AR96.5Lehigh Acres, Florida28DFCC
W233AP94.5Oakland Park, Florida27DFCC
W273BR102.5Palm Coast, Florida10DFCC
W214BV90.7Port Charlotte, Florida10DFCC
W236AO95.1Port St. Lucie, Florida13DFCC
W244BK96.7Twentymile Bend, Florida80DFCC
W220DZ91.9Wesley Chapel, Florida8DFCC
W299AU107.7Zolfo Springs, Florida19DFCC

The station's programming could also have been heard on four full-power FM radio digital subchannels in Florida:

  • WWJK-HD2 107.3 Green Cove Springs (Jacksonville)
  • WMGE-HD2 94.9 Miami - Fort Lauderdale
  • WRUM-HD2 100.3 Orlando
  • WKGR-HD2 98.7 Wellington (West Palm Beach)

Sale of translators

It was announced on July 2, 2012 that Reach Communications was selling the following translators to Beasley Broadcasting for $150,000, which would serve as rebroadcasters for WWCN 770 ESPN:[5]

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W268AH101.5Bonita Springs, Florida10DFCC
W251AL98.1Fort Myers, Florida80DFCC
W286AK105.1Naples, Florida19DFCC

These translators now serve as repeaters for WRXK-FM HD2 (going by the slogan The Link) along with the following translator:[6]

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W243BM96.5Suncoast Estates, Florida26DFCC

Some translators were sold to Clear Channel (now iHeartMedia), which sparked rumors that Reach FM would sell all of its remaining translators to iHeartMedia.

  • In Orlando, W283AN was sold to iHeartMedia and changed formats into an urban contemporary-formatted, "104.5 The Beat".
  • In Tampa, 88.3 moved to 99.1 and became one of the affiliates for classic rock-formatted "Thunder Tampa Bay" along with W290BJ and W233AV, while 89.3 which moved to 99.9 became branded as "ALT 99.9" and converted to an alternative formatted station. However, after many complaints from WXJB, due to interference, W207BU switched frequencies from 99.9 to 100.3, and rebranded as alternative-formatted "ALT 100.3".
  • In Miami, W228BV moved to 93.5 and converted into a country formatted station, "93.5 The Bull"
Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W283AN104.5Altamonte Springs, Florida10DFCC
W202CB88.3 (now 99.1)Bayonet Point, Florida27DFCC
W207BU89.3 (now 100.3)Bayonet Point, Florida10DFCC
W228BV94.5 (now 93.5)Fort Lauderdale, Florida80DFCC
W233AV94.5Gulfport, Florida10DFCC

One translator got sold to Beasley Media Group in November 2014 and became a repeater for WSBR on 740 AM.

Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W245BC96.9Lauderdale Lakes, Florida67DFCC

References
  1. Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-132. Retrieved April 24, 2017.
  2. "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. February 10, 2017. Retrieved April 24, 2017.
  3. Reach FM's website, accessed June 22, 2016
  4. McLaughlin, Christine (April 18, 2017). "Re: WREH(FM), Cypress Quarters, FL (FIN: 93423)" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved April 24, 2017.
  5. Border Media Sells Austin Pair, Beasley Buys Ft. Myers-Naples Translators, All Access Music Group, July 2, 2012.
  6. Beasley makes Fort Myers Changes Official, Radio Ink Magazine, June 17, 2013.
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