WRUM
WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3." It airs a Spanish-language radio format featuring Latin pop, Reggaeton and Tropical music, and is owned by iHeartMedia.[1][2] The studios and offices are on Maitland Center Parkway in Maitland.[3]
 | |
| City | Orlando, Florida |
|---|---|
| Broadcast area | Central Florida |
| Frequency | 100.3 MHz (HD Radio) |
| Branding | Rumba 100.3 HD2: Mega 97.1 |
| Slogan | Mas Música Variada HD2: Donde Viven tus Hits |
| Programming | |
| Language(s) | Spanish |
| Format | Latin pop - Reggaeton - Tropical music |
| Subchannels | HD2: Mega 97.1 (Bilingual CHR) |
| Ownership | |
| Owner | iHeartMedia (iHM Licenses, LLC) |
| W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM | |
| History | |
First air date | 1950 (as WKIS-FM) |
Former call signs | WKIS-FM (1950–1971) WDIZ (1971–1996) WSHE (1996–2004) WEBG (2004–2005) |
Call sign meaning | WRUMba |
| Technical information | |
| Facility ID | 59976 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 484 meters (1,588 ft) |
Transmitter coordinates | 28°34′52″N 81°4′31.2″W |
| Translator(s) |
|
| Links | |
| Webcast | Listen Live HD2: Listen Live |
| Website | rumba100 HD2: lamegaorlando |
WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations.[4] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).[5]
WRUM broadcasts using the HD radio hybrid format.[6] The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1." The subchannel feeds two FM translators at 97.1 MHz.
History
The station signed on in 1950 as WKIS-FM.[7] It originally simulcast AM 740 WKIS (now WYGM). The two stations were owned by Central Florida Broadcasting and were network affiliates of NBC.
In 1971, the simulcast ended. WKIS and WKIS-FM were sold to separate companies, with the FM station acquired by the Shamrock Development Company.[8] The new management installed an progressive rock format, switching the call sign to WDIZ. Over time, the station's playlist focused on the top selling albums and rock artists, as the station shifted to album-oriented rock.
In 1996, the station switched to all oldies as WSHE.[9] San Antonio-based Clear Channel Communications acquired the station in 1997. Clear Channel was the forerunner to today's iHeartMedia. In 2004, the call letters were switched to WEBG.[10]
In 2005, the station flipped to a Spanish-language tropical music sound, although over time, Latin pop and Reggaeton took over more of the playlist.
WRUM-HD2
On April 19, 2017, WRUM-HD2 launched a bilingual CHR format, branded as Boom 97 Uno. It was simulcast on FM translators W246BT 97.1 FM Clermont, about 20 miles west of Orlando, and W246CK 97.1 FM Kissimmee, a few miles south of Orlando.[11]
However, due to a trademark claim by Radio One (which uses the "Boom" brand for its classic hip hop stations), the HD2 subchannel and FM translators were rebranded as Oi2 97 Uno (pronounced "Oidos") on May 4, 2017. On February 8, 2018, WRUM-HD2 became Mega 97.1.[12]
Translators
| Call sign | Frequency (MHz) | City of license | Facility ID | ERP (W) | Height (m (ft)) | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|---|
| W246BT | 97.1 | Clermont, Florida | 151735 | 27 | 78 m (256 ft) | D | 28°33′12″N 81°36′0.3″W | FCC |
| W246CK | 97.1 | Kissimmee, Florida | 146627 | 250 | 103 m (338 ft) | D | 28°22′2.1″N 81°23′12.1″W | FCC |
References
- "WRUM Facility Record". United States Federal Communications Commission, audio division.
- "WRUM Station Information Profile". Arbitron.
- "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).
- "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov.
- "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.
- "HD Radio Station Guide for Orlando". HD Radio. iBiquity.
- Information from the Broadcasting Yearbook 1961-1962 page B-38
- Broadcasting Yearbook 1972 page B-45
- Jim Abbott of The Sentinel Staff. "WSHE IS A NEWLY COOL SPOT". OrlandoSentinel.com.
- Jim Abbott of The Sentinel Staff. "SHOCK WAVES ROCK ORLANDO'S AIRWAVES". OrlandoSentinel.com.
- Bilingual CHR "Boom 97 Uno" Debuts in Orlando Radio Insight - April 19, 2017
- Oi2 Returns to iHeart as Mega 97.1 Radio Insight - February 8, 2018