WRGR

WRGR (102.1 FM) is a radio station serving Tupper Lake, New York, United States. The station is owned by Loud Media.[2]

WRGR
CityTupper Lake, New York
Frequency102.1 MHz
BrandingLake FM
Slogan"The Greatest Hits"
Programming
FormatVariety hits (WSLP simulcast)
Ownership
Owner
(Loud Media (Border Media Licenses LLC))
History
First air date
March 17, 1980 (as WTPL-FM)
Former call signs
WTPL-FM (1980-1987)
Call sign meaning
RGR Broadcasting (former owner)[1]
Technical information
Facility ID56078
ClassA
ERP140 watts
HAAT441 meters (1,447 ft)
Transmitter coordinates
44°9′35″N 74°28′34″W
Links
WebcastListen Live
Websitelakefmradio.com

History

The station went on the air as WTPL-FM on March 17, 1980. On August 31, 1987, the station changed its call sign to the current WRGR.[3]

WRGR formerly broadcast a classic rock format branded as "Rock 105", which was simulcast with WLPW (105.5 FM) in Lake Placid, New York. In June 2017, the Adirondack Daily Enterprise reported that the stations had switched to a simulcast of sister station WNBZ-FM.[4] By November 2017, WRGR had gone silent.[5]

On February 12, 2018, Radio Lake Placid, Inc filed to sell the station to Border Media. Border Media is led by Ricki Lee, CEO of radio technology company Aiir.[6] The FCC granted the assignment of the license on August 28, 2018.[7]

Border Media relaunched the station with a Classic Hits format branded as Lake FM - The Tri-Lakes Greatest Hits in September 2018.[8]

On July 1, 2019, WRGR rebranded to "The Mix" and merged to become a simulcast of 93.3 WSLP. The station is operated under an LMA by North Country Radio, Corp., the owners of WSLP and WLPW.[9]

On September 18, 2020, WRGR changed their format from adult contemporary to variety hits, branded as "Lake FM".[10]

References
  1. Fybush, Scott (May 21, 2004). "New York's North Country". Tower Site of the Week. Retrieved June 23, 2017.
  2. "WRGR Facility Record". United States Federal Communications Commission, audio division.
  3. "WRGR Call Sign History". United States Federal Communications Commission, audio division.
  4. Knight, Chris (June 21, 2017). "The death of local radio?". Adirondack Daily Enterprise. Retrieved June 23, 2017.
  5. "Partners Buy Out Partners At Two Broadcasting Companies". All Access. November 21, 2017. Retrieved November 29, 2017.
  6. "A New Border Media Rises In Upstate New York". RadioInsight. February 12, 2018.
  7. "FCC Grants License Assignment". FCC. August 28, 2018.
  8. "102.1 Lake FM Coming Soon..." Lake FM.
  9. "A Two Station Mix-Up Coming To The Adirondacks". RadioInsight.com.
  10. WSLP/WRGR Flip To Variety Hits Radioinsight - September 18, 2020


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