WSDS

WSDS is a radio station in Superior Charter Township, Michigan, that broadcasts at 1480 kHz. Known as "La Explosiva," WSDS carries an all-Spanish schedule featuring contemporary music from a wide variety of genres, most notably Regional Mexican but also including romantica, Spanish rock, salsa, Hurban, and reggaeton. Until WDTW 1310 AM adopted a similar format, WSDS was the only 24-hour Spanish-language radio station on traditional analog radio serving the Detroit area. WSDS previously had a longtime country music format until its sale to Birach Broadcasting from Koch Broadcasting.

WSDS

City	Salem Township, Michigan
Broadcast area	(Daytime) (Nighttime)
Frequency	1480 kHz
Branding	La Explosiva (The Explosive in English)
Slogan	¡La que se escribe con Rojo! (in Spanish) The one that is written in Red! (in English)
Programming
Format	Spanish Contemporary Music
Ownership
Owner	Baudelio Vazquez (Vazquez Broadcasting Corporation)
History
First air date	1963
Former call signs	WYSI
Call sign meaning	We Serve Detroit's Suburbs
Technical information
Class	B
Power	750 watts (daytime) 3,800 watts (nighttime)
Links
Website

WSDS began broadcasting in 1963 as WYSI (Ypsilanti), airing a Top 40 format; by 1966, the station had switched to country music format.[1] In 1968, WSDS adopted a new strategy of focusing on the western suburbs of Detroit, using the slogan "We Serve Detroit's Suburbs" and sending its broadcasting van to events in the area; this focus faded away by 1980. By the early 2000s, "Suds" was still playing country music but had become a classic country station out of necessity, since major record labels were no longer supplying the station with current product. Weekends included specialty programming in Chinese and Spanish, as well as some classic rock and roll oldies.

WSDS studio

"La Explosiva" was born in July 2001 when Alex Resendez and Rafael Barrios, two local Mexican-American radio personalities, leased time on WSDS for three hours of Regional Mexican music programming weekly. By 2005, the station, by then sold to ethnic broadcaster Sima Birach, was airing five hours of "La Explosiva" programming six days a week, and in June of that year, "La Explosiva" became a 24-hour format over WSDS.

As of February 2011, the format was simulcasted to WWCS in Pittsburgh but on January 1, 2012 the format changed to Fox Sports Radio.

In April 2012, Birach sold WSDS, pending FCC approval, to Vazquez Broadcasting.[2] The sale was consummated on July 1, 2013, at a price of $1.45 million.