WWCS

WWCS (540 kHz) is a commercial AM radio station licensed to Canonsburg, Pennsylvania, and serving the Pittsburgh metropolitan area. The station is owned by Birach Broadcasting Corporation through its chairman and CEO, Sima Birach Jr. WWCS airs a sports radio format. Most programming comes from the Houston-based sports network "SportsMap."

For the school district, Wayne-Westland Community Schools
For the LGBT high school in Dallas, Walt Whitman Community School
WWCS
CityCanonsburg, Pennsylvania
Broadcast areaPittsburgh metropolitan area
Frequency540 kHz
Programming
FormatSports
AffiliationsSportsMap
Ownership
OwnerBirach Broadcasting Corporation
History
First air date
November 27, 1957
Technical information
Facility ID5349
ClassB
Power5,000 watts (day)
500 watts (night)
Transmitter coordinates
40°17′22″N 80°11′7″W

    WWCS is powered at 5,000 watts by day. But AM 540 is a Canadian and Mexican clear channel frequency. So at night, WWCS must reduce its power to 500 watts to avoid interferance. It uses a directional antenna at all times. The transmitter is off Angerer Road in Canonsburg.[1]

    History

    On November 27, 1957, the station first signed on as WCNG.[2] At first, it was a daytimer station, required to go off the air at night. Its power was only 250 watts. The original owner was R.A. Douglass.

    At various times in its history, the station has aired Spanish language Tropical music, children's radio, classical music, ethnic programming, oldies and Christian talk and teaching.

    The station's call sign later switched to WARO. It was known as "Radio One" during its days as WARO.

    WWCS transmitter site, just off I-79 behind Southpointe Industrial Park.

    Following ABC's LMA of WWCS from owner Birach Broadcasting, operations for the station moved from its transmitter building at 38 Angerer Road (Strang Lane) in Canonsburg to 400 Ardmore Boulevard in Wilkinsburg, the home of WEAE (ESPN Radio 1250) and WTAE-TV. Under ABC, the station carried Radio Disney.

    WWCS ceased to carry Radio Disney upon the expiration of ABC's lease of WWCS on December 31, 2010; the network's programming then moved to Disney-owned WEAE (renamed WDDZ), which disaffiliated from ESPN Radio.[3] From January to February 2011, the station aired a music loop directing listeners to WDDZ.[4]

    In February 2011, a Spanish language tropical music format began airing as a simulcast of WSDS from Detroit. The simulcast was replaced by Fox Sports Radio programming on January 1, 2012. The Fox Sports network was previously cleared in Pittsburgh on WBGG, which dropped it when it replaced WEAE as the area's ESPN Radio affiliate.[5][6]

    It later switched to the Houston-based SB Nation Sports Network, which changed its name to SportsMap in 2020.


    References
    1. Radio-Locator.com/WWCS
    2. Broadcasting Yearbook 1959 page B-218
    3. Smizik, Bob (September 24, 2010). "Major changes next week at 1250 ESPN". Pittsburgh Post-Gazette. Retrieved September 24, 2010.
    4. Fybush, Scott (January 3, 2011). "New Year Dawns with Format Changes". NorthEast Radio Watch. Retrieved January 3, 2011.
    5. "Pittsburgh's newest all-sports station is WWCS at 540". Radio-Info.com. December 16, 2011. Retrieved December 17, 2011.
    6. "Fox Sports Returns To Pittsburgh". RadioInsight. December 16, 2011. Retrieved December 17, 2011.


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