WSEG

The A.C. Neff Company made an application to the Federal Communications Commission (FCC), to build a new station in Savannah, in the waning days of World War II.[1] Neff was granted a construction permit for a station to operate at 1400 on the AM dial, with 250 watts full-time.[1] The station, assigned the call letters WDAR, took to the air in 1946, and was an ABC affiliate.[1][4][5][6] Their studios were located at 34 E. Bryan Street, a second floor suite of offices, located over the Georgia State Bank building.[1]

By 1948, Neff had built WDAR-FM, at 96.5 MHz with 12,000 watts ERP.[7] The ABC affiliation would later move to AM 1230 WFRP.[8]

In 1956, the station was sold to Coastal Broadcasting for $55,000, and its call sign was changed to WSGA (Savannah, GA).[9][1] The station's studios were moved to Liberty Street.[1] In 1962, the station's daytime power was increased to 1,000 watts.[1]

Prior to 1967, WSGA aired block programming, with Don McNeill's Breakfast Club mornings, Paul Harvey middays, and top 40 between 3 & 6 p.m. and after 8 at night.[10] From 6 'till 8 was alternately "dinner music", or the live call-in show "Talk Back".[10] It signed off each night at midnight.[10] The station was branded "The Goodtimer".[11][10]

In October 1967, the station adopted a full-time contemporary hits format.[12] The station began 24 hour a day operations on January 1, 1968.[13] Jerry Rogers was the station's program director and afternoon personality.[10][14][15][16] Other DJs included Danny Kramer, Jim Lloyd, Donny Brook, Fred Holland, Bob Roberts, Chris O'Brien, Mike Allen, Jim Lewis, Chuck Cannon, Denis Reid, and Tim McMillian.[17][15][14]

In the early 1980s, WSGA was facing increased competition from FM top-40 stations. In September 1982, the station adopted an adult standards format, as an affiliate of the syndicated Music of Your Life network.[18] In 1988, WSGA was sold to Gulf Atlantic Group, along with 102.1 WZAT, for $4.2 million.[19][20]

In 1992, the station switched to an all-news format, as an affiliate of CNN Headline News.[21][22] By January 1996, the station had been taken off the air, due to flood damage.[23] WSGA returned to the air, with its power reduced to 650 watts, simulcasting the modern rock programming of 102.1 WZAT.[24][25][26]

In 1998, the station was sold to Sarter Enterprises for $200,000.[27] The station was taken silent as the purchase was being finalized.[28] The station returned to the air in the summer of 1998, and after stunting for about a month, adopted a Christian talk format, simulcasting WNIV.[29][30]

In 1999, the station was sold to Gilliam Communications for $500,000, and its call sign was changed to WHGM.[31][2] The station ended its simulcast with WNIV and adopted an urban contemporary gospel format.[32][33]

WSEG's logo as "Star 1400"

In 2007, Gilliam Communications Inc. sold WHGM to MarMac Communications for $300,000.[34][35] The station's call sign was changed to WSEG and it adopted an adult standards format.[2][36] The station was branded "Star 1400" and was an affiliate of America's Best Music.[36][37] In 2011, the station began to be simulcast on a translator at 104.3 MHz.[38]

In January 2013, WSEG switched to an all-sports format, featuring programming from ESPN Radio, and a local show afternoons.[39] Effective March 19, 2013, MarMac sold WSEG and sister stations WFNS and WSFN to Southern Media Interactive LLC, at a purchase price of $1.3 million.[40][41]