WYKZ

WYKZ is an adult contemporary radio station owned by iHeartMedia, Inc. and licensed to Beaufort, South Carolina, with the branding "98.7 The River - The Best Variety Of Yesterday & Today!" The station's studio is located on Alfred St. in Savannah, Georgia, and the transmitter is located near Sun City, South Carolina.

WYKZ
CityBeaufort, South Carolina
Broadcast areaSavannah, Georgia
Frequency98.7 MHz
Branding98.7 The River
SloganSavannah's At-Work Station
Programming
FormatAdult contemporary
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
WAEV, WLVH, WQBT, WSOK, WTKS
History
First air date
1962 (1962) (as WBEU-FM)
Former call signs
WBEU-FM (1962–1981)
WQLO (1981–1984)
Call sign meaning
Former branding in the early '90s as Kiss FM
Technical information
Facility ID67680
ClassC1
ERP100,000 watts
HAAT218 meters (715 ft)
Links
WebcastListen Live
Websitehttps://987theriver.iheart.com/

History

The station began broadcasting in the early 1960s as a station primarily for Beaufort County, WBEU-FM. 98.7 upgraded its tower in the early '80s and began targeting Savannah as adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name in the early 1990s.


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