WULT

For the Sandston, Virginia radio station that held the call sign WULT at 1540 AM in 2018, see WBTL (AM).
WULT
CitySandston, Virginia
Broadcast areaMetro Richmond
Frequency1540 AM kHz
1480 kHz (WTOX)
BrandingUltra Richmond 94.1 FM 1540 AM
Programming
Language(s)Spanish
FormatSpanish music[1]
Ownership
OwnerMike Mazursky
(Mobile Radio Partners, Inc.)
WBTL
History
First air date
May 18, 1959 (as WENZ)[2]
Former call signs
WENZ (1959–1987)
WRGF (1987–1988)
WCLM (1988–2017)
WUWN (2017–2018)
WBTL (2018)[3]
Technical information
Facility ID21434
ClassD
Power1,000 watts day
8 watts night
Transmitter coordinates
37°32′40.0″N 77°20′46.0″W
Translator(s)94.1 W231DP (Richmond)
Links
WebcastListen live

About

WULT is a Spanish music formatted broadcast radio station licensed to Sandston, Virginia and serving the Richmond, Virginia area.[1] WULT is owned and operated by Mike Mazursky, through licensee Mobile Radio Partners, Inc.[4]

The station currently focuses on playing a variety of popular Spanish musical artists and genres ranging from reggae to cumbia and everything in between. Together with the sister station, WULT and WBTL can be reached via phone at (804)741-8946. WULT primarily focuses on playing a variety of music for the local Spanish community to enjoy rather than focusing on one specific genre within the Spanish music community. This station offers a variety of voices as well as live giveaways and various programming opportunities to engage listeners.

History

On October 17, 2017, World Media Broadcast Company finalized the sale of the then-WCLM to Mobile Radio Partners, Inc., at a price of $75,000. The station changed their call letters to WUWN on the same day. On November 6, 2017, WUWN changed their format to rhythmic oldies, branded as "U Win Radio".[5]

On March 14, 2018, WUWN changed format from rhythmic oldies to a hybrid of oldies and adult contemporary, branded as "Boomtown Radio".[6] The playlist features music from the 60s to the 90s.[7]

The station changed its call sign to WBTL on August 27, 2018, and then to WULT on September 11, 2018. It switched to Spanish music as Ultra Richmond on the same day, breaking the simulcast with WBTL. WBTL continued to run the hybrid oldies format as Boomtown Richmond.

References
  1. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 8, 2015.
  2. Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-573. Retrieved July 8, 2015.
  3. "Call Sign History". Federal Communications Commission, audio division. Retrieved July 8, 2015.
  4. "WULT Facility Record". Federal Communications Commission, audio division. Retrieved July 8, 2015.
  5. Rhythmic Oldies Launches on Richmond AM Duo Radioinsight - November 7, 2017
  6. WBTL/WUWN Richmond Become Boomtown Radio Radioinsight - March 14, 2018
  7. First Listen: Boomtown Richmond - Radio Insight (accessed March 22, 2018)


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