WWTV

Channel 13 licensed to Sparton Broadcasting Co. in June 1953 was assigned the call letters WWTV.[2] WWTV in November 1953 had sent advertising agents and "queens" to New York to drum up advertising by tell the "Northern Michigan Story" with programming expected to start on December 15. The station was then affiliated with CBS and secondarly with |ABC and DuMont.[3] On December 13, 1953, the station was broadcasting regular test patterns with January 3, 1953 expect to air regular programming.[4]

WWTV began broadcasting on New Year's Day in 1954. The station was on channel 13 and was owned by Jackson radio manufacturer Sparton Corporation. It was Michigan's first television station north of Lansing, predating Traverse City's WPBN-TV (channel 7) by several months. WWTV has been a CBS affiliate from its first day, but initially carried secondary affiliations with ABC and DuMont (the latter shut down in 1956). When WPBN signed on, WWTV shared ABC programming with that station until 1971, when WGTU (channel 29) signed on and became the area's ABC affiliate. WWTV aired some of ABC's soap operas and game shows while WPBN aired ABC's sports programming on the weekends.

In 1958, broadcast pioneer John Fetzer purchased WWTV. Fetzer also owned the Detroit Tigers and the purchase brought Tigers games to Northern Michigan for the first time. In 1961, a fire at the station's transmitter spread to the studio and destroyed the building. The building was quickly rebuilt, complete with new equipment. In 1962, WWTV swapped channel locations with WZZM in Grand Rapids and moved to its current location on channel 9. The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula. On June 15 of that year, Fetzer signed on WWUP in Sault Ste. Marie as a full-time satellite of WWTV. The stations were known collectively as "TV 9&10" from 1962 to the late 1990s when the stations dropped "TV" from their name and began referring to themselves as "9&10" or "9&10 News".

In 1967, WWTV/WWUP broadcast in color for the first time (as CBS was the last network to convert to color broadcasting). In 1978, Fetzer sold WWTV/WWUP to Buffalo Bills owner Ralph Wilson. In 1988, the stations were sold to Heritage Broadcast Group, headed by Detroiter Mario Iacobelli. WWTV/WWUP has long been one of the most technologically advanced small-market television stations in the country.

On May 10, 2007, it was announced that the area's Fox affiliate, WFQX-TV, was being sold by current owner Rockfleet Broadcasting to Cadillac Telecasting. The Federal Communications Commission (FCC) gave regulatory approval in late October of that year. After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with WWTV and WWUP.

On June 12, 2009, WWTV and WWUP turned off their analog signals and moved their digital signals to the previous analog channels. On September 29, 2010, the FCC granted WWTV a construction permit for a digital fill-in translator on their pre-transition channel 40.[5] This translator will primarily serve the Traverse City area. This repeater began operation on December 1, 2011.[6]

On February 2017, the station moved its studios and offices from its transmitter location near Tustin to an imposing renovated office building in Cadillac.[7] On the night of August 30, 2018, the 1961 building caught fire and was destroyed, also compromising the transmitter portion of the building and forcing the station to scramble to bring its over-the-air and pay-TV signals back online in some form.[8] It took a couple of days for the channel to be available again to cable TV and satellite customers.[9] Streaming video of local newscasts is available.[10] The broadcast signal was restored in early September at reduced power until a new transmitter is installed.[11]

• WWTV / WWUP "9&10 News"