We Are One (Ole Ola)

"We Are One (Ole Ola)" is a song recorded by Cuban-American rapper Pitbull for One Love, One Rhythm – The 2014 FIFA World Cup Official Album (2014). It is the official song of the 2014 FIFA World Cup and features guest vocals from American singer Jennifer Lopez and Brazilian singer Claudia Leitte. The artists co-wrote the song with Sia, RedOne, Danny Mercer, Dr. Luke, Cirkut, and Thomas Troelsen; the latter three are also the producers.[1]

"We Are One (Ole Ola)"
Single by Pitbull featuring Jennifer Lopez and Claudia Leitte
from the album One Love, One Rhythm
ReleasedApril 8, 2014 (2014-04-08)
Genre
Length3:43
Label
Songwriter(s)
Producer(s)
Pitbull singles chronology
"Can't Get Enough"
(2014)		 "We Are One (Ole Ola)"
(2014)		 "Drink to That All Night (remix)"
(2014)
Jennifer Lopez singles chronology
"I Luh Ya Papi"
(2014)		 "We Are One (Ole Ola)"
(2014)		 "First Love"
(2014)
Claudia Leitte singles chronology
"Claudinha Bagunceira"
(2014)		 "We Are One (Ole Ola)"
(2014)		 "Matimba"
(2014)
Music video
"We Are One (Ole Ola)" on YouTube

While receiving positive reviews from critics, initially the song received some negative reactions from Brazilians over its lack of Brazilian feeling. To change that, another version was also released and the music changed slightly to fit Afro Brazilian group Olodum's style of drumming - that version being the one that was used in the music video for the song. "We Are One" has experienced commercial success, reaching the top 20 in countries including Austria, France, Germany, Italy, Spain, and World Cup's host country, Brazil. The song went to its peak at no.1 in 3 countries.

Background and release

According to one of the co-writers of "We Are One (Ole Ola), Thomas Troelsen, he pitched a demo version "that had a sort of whistle thing in it" to Pitbull.[2] On January 22, 2014, FIFA and Sony Music Entertainment announced that "We Are One (Ole Ola)" would serve as the official song of the 2014 FIFA World Cup.[3] At the occasion, Pitbull said, "I'm honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together. I truly believe that this great game and the power of music will help unify us because we are best when we are one."[4] Lopez said Pitbull asked her to join the song: "I can't take credit for this. This was one of Pitbull's call-ins. He had this record, and he's like, 'I think this record could be great for the World Cup. He's like, 'Will you do it with me?' And I go, 'Yeah, of course.'"[5] A solo version of the song featuring only Pitbull leaked online on February 2.[6] On April 8, Pitbull tweeted an iTunes Store link to the track, debuting the song.[7]

Critical response

The song received generally lukewarm reviews. Carl Williott of Idolator opined that there is too much of Pitbull in the song, and not enough Lopez or Leitte. He, however, stated that the song is an upgrade from Shakira's "Waka Waka (This Time for Africa)", the official song of the 2010 FIFA World Cup.[8] Fuse.tv wrote that, similarly to "Waka Waka", the song "blends the feel of the tournament's hosting country with an accessible, exciting pop sound that has instant repeat appeal".[9] Judy Cantor-Navas of Billboard described the song as "surprisingly breezy",[10] with Spin noting it to contain the "rah-rah international unity you'd expect for a Cup song".[11] Luís Antônio Giron of Época criticized the album saying "maybe I'm wrong and Brazil only crave to be the same as what FIFA wants it to be. Brazil is fifalized". And praised music produced in Miami, "bomb on any track."[12]

The song received some criticism from Brazilian and football fans over its tone and lyrics, particularly with the lyrics and video being labeled as a "big pile of clichés" and its failure to pay homage to Brazil's own rich musical heritage.[13][14] Such criticism has pointed out the small amount of actual Portuguese lyrics involved,[15] and critics stating their confusion to why "were Cuban-American rapper Pitbull and Bronx-born Puerto Rican singer Jennifer Lopez were chosen for the song, when there are so many other great musicians in the land of bossa nova", as well as its "reinforcement of stereotypes with smiling, barefoot children and semi-naked, samba-dancing women".[16][17][18]

Music video

In February 2014, Pitbull, Leitte and Lopez shot the music video for "We Are One (Ole Ola)" with Olodum in Fort Lauderdale, Florida, United States. Its concept was to simulate Carnival in its home country Brazil with the Olodum mix of the song being used as the soundtrack. It was released on May 16, 2014.[7] As of July 2020, the video has received over 740 million views.

Live performances
Pitbull, Leitte and Lopez performing "We Are One" at the 2014 FIFA World Cup opening ceremony

Pitbull, Lopez and Leitte performed "We Are One (Ole Ola)" at the 2014 Billboard Music Awards on 18 May 2014.[19] They also performed the song at the 2014 FIFA World Cup opening ceremony on June 12 in Arena Corinthians, São Paulo, prior to the Brazil v. Croatia match, preceded by Leitte's solo rendition of Ary Barroso's classic "Aquarela do Brasil".[7] However, due to the amount of noise made by dancers and poor quality stadium aesthetics, some spectators had difficulty hearing the vocals.[20]

Track listing
  • German CD Single
  1. "We Are One (Ole Ola)" (featuring Jennifer Lopez and Claudia Leitte) – 3:42
  2. "We Are One (Ole Ola)" (featuring Jennifer Lopez and Claudia Leitte) (Olodum mix) – 3:56
  • Digital download[21]
  1. "We Are One (Ole Ola)" (featuring Jennifer Lopez and Claudia Leitte) – 3:42
  • Digital download — remix[22]
  1. "We Are One (Ole Ola)" (featuring Jennifer Lopez and Claudia Leitte) (Olodum mix) – 3:56
  • Digital download — opening ceremony version[23]
  1. "We Are One (Ole Ola)" (featuring Jennifer Lopez and Claudia Leitte) (Opening Ceremony Version) – 5:21

Credits and personnel
Recording[24]
Personnel[24]

Charts

Certifications
Region CertificationCertified units/sales
Germany (BVMI)[80] Gold 200,000^
Italy (FIMI)[81] Platinum 50,000*
Mexico (AMPROFON)[82] Gold 30,000*
Switzerland (IFPI Switzerland)[83] Gold 15,000^
United States — 106,000[84]
Streaming
Denmark (IFPI Denmark)[85] Gold 1,300,000^
Spain (PROMUSICAE)[86] Gold 4,000,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history
Country Date Format Label
Germany[21] April 8, 2014 Digital download Sony
Italy[87] April 18, 2014 Mainstream radio Sony
Germany[88] May 9, 2014 CD single Sony

References
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