What the Future Holds

What the Future Holds is the sixth studio album by the British group Steps and was their first album to be released with their new record label BMG on 27 November 2020. They had originally intended to release the project in the Spring, however the global outbreak of the COVID-19 pandemic and imposing of lockdown resulted in a temporary delay of promotion. The album was preceded by singles "What the Future Holds" and "Something in Your Eyes". Promotional tracks "Under My Skin", "Hold My Heart" and "To the Beat of My Heart" were also released, the latter becoming the album's third single in January 2021.

What the Future Holds
Studio album by
Released27 November 2020 (2020-11-27)
Genre
Length47:37
LabelBMG
Producer
Steps chronology
Tears on the Dancefloor
(2017)
What the Future Holds
(2020)
Singles from What the Future Holds
  1. "What the Future Holds"
    Released: 9 September 2020
  2. "Something in Your Eyes"
    Released: 27 October 2020
  3. "To the Beat of My Heart"
    Released: 15 January 2021

Background

"Its been a long time coming but we are so proud to present the next chapter to the Steps story."

Claire Richards on announcing the new album.[2]

Steps came off of their planned break in 2017 in celebration of their twentieth anniversary of their formation.[3] It was revealed that they would be releasing their fifth studio album, Tears on the Dancefloor in April followed by the Party on the Dancefloor Tour in November.[4][5][6]

On 7 September 2020, Steps announced the release of their sixth studio album, called What the Future Holds, via their social media accounts.[7][2] It was revealed by a series of enigmatic posts, with references to the past and the future, as well as imagery of a crystal ball.[7][2] It was followed by a message posted on their official Twitter account saying "We couldn't keep it a secret any longer!!"[7] The title track was revealed as the lead single on the same day while a supporting arena tour of the United Kingdom was announced on 8 September, set to take place in November 2021.[8]

Title and theme

The title of the album, its musical composition, artwork and promotional campaign originated solely from the name of the title track, "What the Future Holds".[9] Written by Sia and Greg Kurstin, the song's lyrics are "a reflection how they feel now as a group and how far they've come" since their formation 23 years prior.[9] In an interview with the Official Charts Company, Ian "H" Watkins explained that the group decided to record another album following the release of their fifth studio album Tears on the Dancefloor (2017) and the completion of its supporting arena tour, the Party on the Dancefloor Tour, purely based on the sound of the song alone.[9] The concept of the lyrics "One foot in the past, one foot in the future" is a reflection of where Steps are in their career and provides the basis for the project and upcoming tour, with Faye Tozer stating that the latter will consist of the "nostalgia" of their back catalogue while contemporaneously blending it with their new music.[9]

Release

The album was announced via their official group social media on 7 September 2020, with a release date set for 27 November;[7][2] it is their first album to be released with their new record label, BMG.[9] Steps had originally planned to announce the release of the album and its accompanying What the Future Holds Tour earlier in the Spring of 2020, however the global outbreak of the COVID-19 pandemic and subsequent lockdown restrictions resulted in a temporary pause to the promotional campaign to Autumn, when the group announced that they could no longer keep the project a secret.[7][2][10]

Speaking about the eventual announcement, Lee Latchford-Evans commented in an interview with Sky News that the general response was people saying "Steps have saved 2020" and that it was a positive feeling that despite the uncertainty around the pandemic, it was "nice to have people be very positive towards us again."[10] He continued to reveal that the group had first heard the title track during their Party on the Dancefloor Tour nearly three years prior, while they were deciding whether or not to "carry on" with potentially recording new music after the tour; the music video was filmed almost a year earlier in preparation for the original Spring release.[10] Richards added that the timing of the announcement was not in order to seek advantage in a "horrendous situation", describing the album's title as coincidental, and that it felt like the right time after having worked on the project for several years.[9]

Reception

What the Future Holds debuted at number two on the UK Albums Chart, with sales of 37,394 units.[11]

It received generally positive reviews from critics and amongst fans. Roisin O'Connor from the The Independent wrote "So it’s amusing that this year’s What the Future Holds, a sugary rush of high-octane bangers, fits so well into 2020’s onslaught of maximalist dance-pop. After more than two decades, Steps are finally on-trend."[12] Renowned for Soundwrote "It is without a doubt pop quintet Steps who deliver THE record of the year ... still producing top grade hits."[13]

Singles

Lead single "What the Future Holds" premiered on Zoe Ball's BBC The Radio 2 Breakfast Show on 8 September and was released as the lead single the same day on download and streaming platforms.[8][14] The official music video for "What the Future Holds" was filmed in London at the start of 2020 and premiered on 11 September.[15] It was directed by Max Giwa and Dania Pasquini. Although the single failed to chart on the Official UK Singles Chart Top 100, it debuted and peaked at number 10 on the UK Singles Downloads Chart.

The second single was a cover of Jenny Silver's "Something in Your Eyes". Steps described the track as "so much fun", adding that it was "a nod to old Steps... You can’t help but sing along and feel uplifted by it."[16] Pip Ellwood-Hughes for Entertainment Focus believed the song "gleefully celebrates the past via a classic, ABBA-esque chorus, a joyous key change and a brilliantly unexpected staggered outro". The official music video for "Something in Your Eyes", directed by Carly Cussen, premiered online on 28 October 2020.[17] The single debuted at number 21 on the UK Singles Downloads Chart.

"To the Beat of My Heart" was released as a promotional single on 26 November 2020,[18] before being released as the album's third single in January 2021. The single was confirmed on Claire Richard's Facebook page on 15 January 2021 and was sent to BBC Radio 2 as the single of the week, the following day.[19] A remix EP was released on 22 January 2021.[20]

"Under My Skin" was released as a promotional track in early October 2020. It was digitally released as an EP containing the "What the Future Holds" single and remixes from Cahill and Alphalove.[21][22] Another promotional track was released 13 November titled, "Hold My Heart".[23][24]

Track listing

Track listing adapted from Apple Music.[25] All tracks produced by Barry stone and Julian Gingell, with the exception of "To The Beat of My Heart", produced by Steve Smith, and "Hold My Heart", produced by Robin Stjernberg.

What the Future Holds track listing
No.TitleWriter(s)Length
1."What the Future Holds" (Single Mix)3:48
2."Something in Your Eyes"
3:02
3."Clouds"
3:55
4."To the Beat of My Heart"3:10
5."Father's Eyes"3:51
6."One Touch"
3:51
7."Under My Skin"
3:31
8."Heartbreak in This City"
  • Karl Twigg
  • Stella Attar
3:27
9."Come and Dance with Me"
3:45
10."Don't You Leave Us Halfway"
  • Christian Fast
  • Märta Grauers
  • Tania Doko
3:10
11."To the One"
3:54
12."Hold My Heart"3:47
13."What the Future Holds"
  • Kurstin
  • Furler
4:27
Total length:47:37

Charts

Chart performance for
What the Future Holds
Chart (2020) Peak
position
Australian Albums (ARIA)[26] 26
Belgian Albums (Ultratop Flanders)[27] 59
Irish Albums (OCC)[28] 26
Irish Independent Albums (IRMA)[29] 2
Scottish Albums (OCC)[30] 2
UK Albums (OCC)[31] 2
UK Independent Albums (OCC)[32] 1

Certifications

Region CertificationCertified units/sales
United Kingdom (BPI)[33] Silver 60,000

Sales+streaming figures based on certification alone.

Release history

Release history for What the Future Holds
Region Date Formats Labels Refs.
Various 27 November 2020 BMG [25][34]

References

  1. https://www.totalntertainment.com/album-reviews/steps-what-the-future-holds-album-review/
  2. "Steps announce comeback with new album and tour". Sky News. 8 September 2020. Retrieved 23 September 2020.
  3. Magwell, Matt (14 March 2020). "Steps On Their New Album 'Tears On the Dancefloor' And Reuniting For Their 20th Anniversary: 'People Are Ready To Be Happy Again' (Exclusive)". The HuffingtonPost. Retrieved 28 September 2020.
  4. White, Jack (6 March 2017). "Steps announce comeback album Tears on the Dancefloor to commemorate their 20th anniversary". Official Charts Company. Archived from the original on 8 March 2017. Retrieved 8 March 2017.
  5. Bourne, Diane (6 March 2017). "Steps are coming to Manchester Arena – here's how to get tickets". Manchester Evening News. Archived from the original on 7 March 2017. Retrieved 28 September 2020.
  6. Reed-Dominiguez, Jennifer (6 March 2017). "Steps confirm comeback with new album and a national tour". Digital Spy. Archived from the original on 7 March 2017. Retrieved 28 September 2020.
  7. Tabberer, Jamie (8 September 2020). "Steps confirm new album What The Future Holds: 'We couldn't keep it a secret any longer'". Metro. Retrieved 8 September 2020.
  8. White, Jack (8 September 2020). "Steps announce new album What The Future Holds, 2021 tour supported by Sophie Ellis-Bextor". Official Charts Company. Retrieved 9 September 2020.
  9. White, Jack (18 September 2020). "Steps talk 'unashamedly pop' new album What The Future Holds and Cardi B's WAP". Official Charts Company. Retrieved 23 September 2020.
  10. Gregory, Claire (23 September 2020). "Steps return: 'People are saying we've saved 2020!'". Sky News. Retrieved 23 September 2020.
  11. "Charts analysis: Gary Barlow bests Steps in albums battle". Music Week. 4 December 2020. Retrieved 5 December 2020.
  12. O'Connor, Roisin (27 November 2020). "Album reviews: Steps – What the Future Holds and The Smashing Pumpkins – CYR". Independent. Retrieved 21 January 2021.
  13. Veevers, Brendon. "Album Review: Steps – What The Future Holds". Renowned for Sound. Retrieved 27 November 2020.
  14. Maclure, Abbey (8 September 2020). "Pop legends Steps announce What The Future Holds 2021 tour date at Leeds First Direct Arena". The Yorkshire Post. Retrieved 9 September 2020.
  15. "Steps - What The Future Holds (Official Video)". YouTube. 11 September 2020. Retrieved 9 November 2020.
  16. Ellwood-Hughes, Pip (October 27, 2020). "Steps Debut New Single 'Something In Your Eyes' – Take A Listen". Entertainment Focus. Retrieved November 9, 2020.
  17. "Steps - Something In Your Eyes (Official Music Video)". YouTube. 28 October 2020. Retrieved 9 November 2020.
  18. "To the Beat of My Heart". Spotify. Retrieved 26 November 2020.
  19. "BBC – Radio 2 New Music Playlist Radio 2 New Music Playlist W/C 16 January 2021". Retrieved 22 January 2021.
  20. "To the Beat of My Heart – EP by Steps". Apple Music. 22 January 2021. Retrieved 22 January 2021.
  21. "Under My Skin". iTunes. Retrieved 9 November 2020.
  22. "Under My Skin". Spotify. Retrieved 9 November 2020.
  23. "Steps Hit You In The Feels With New Ballad 'Hold My Heart'". Retrieved 13 November 2020.
  24. "Steps 'Hold My Heart'". Retrieved 14 November 2020.
  25. "What the Future Holds by Steps". Apple Music. United Kingdom. Retrieved 1 October 2020.
  26. "ARIA Top 50 Albums Chart". Australian Recording Industry Association. 7 December 2020. Retrieved 5 December 2020.
  27. "Ultratop.be – Steps – What The Future Holds" (in Dutch). Hung Medien. Retrieved 5 December 2020.
  28. "Official Irish Albums Chart Top 50". Official Charts Company. Retrieved 4 December 2020.
  29. "GFK Chart-Track – Independent Albums: Week {{{week}}}, {{{year}}}". Chart-Track. IRMA. Retrieved 4 December 2020.
  30. "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 4 December 2020.
  31. "Official Albums Chart Top 100". Official Charts Company. Retrieved 4 December 2020.
  32. "Official Independent Albums Chart Top 50". Official Charts Company. Retrieved 4 December 2020.
  33. "British album certifications – Steps – What The Future Holds". British Phonographic Industry. Retrieved January 9, 2021. Select albums in the Format field. Select Silver in the Certification field. Type What The Future Holds in the "Search BPI Awards" field and then press Enter.
  34. "Steps Superstore". Official Store. United Kingdom. Archived from the original on 12 September 2020. Retrieved 12 September 2020.
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