Wit FM

Wit FM is a French local radio station, based at Bègles near Bordeaux, created in 1988 and owned by Sud Radio Groupe.

Wit FM
CityBègles
Broadcast areaFrance
Frequency100.8 MHz (Bordeaux)
96.6 MHz (Périgueux)
Full list of frequencies on witfm.fr
SloganBien plus que des hits !
Programming
Language(s)French
FormatTop 40
Ownership
OwnerSud Radio Groupe
History
First air date
1 June 1988 (1988-06-01)
Links
Websitewww.witfm.fr

History

In June 1988, Wit FM was created in Bordeaux, by Jean-Louis Marin, former journalist of RMC and a member of the Sud Radio team. Wit FM took over the defunct frequencies of the Parisian radio station Hit FM, they have chosen a similar name to that of the Hit FM station in order to keep its predecessor's listeners. Sometime later, the station was acquired by Claude Bez, president of the sports club Girondins de Bordeaux.[1]

In 1989, Wit FM is sold for 75% to Sud Radio.

In 2006, the radio station along with Sud Radio was bought by the Orléans-based group Start, which renamed it to Sud Radio Groupe in 2010.

Identity of WitFM

Logos
  • Logo of Wit FM from 1988 till 1990.[2]
  • Logo of Wit FM from 1990 till 1999.[3]
  • Logo of Wit FM from 1999 till 2006.[4]
  • Current logo of Wit FM since 2006.[5]

Slogans
  • 1988 - 2007 : L'esprit radio !
  • 2007 - 2008 : Hit Radio & Cash
  • Since 2008 : Bien + que des hits !

References
  1. SchooP | The history of the French radio
  2. SchooP | The history of the French FM > Histoire des logos - www.schoop.fr
  3. SchooP | The history of the French FM > Histoire des logos - www.schoop.fr
  4. SchooP | The history of the French FM > Histoire des logos - www.schoop.fr
  5. SchooP | The history of the French FM > Histoire des logos - www.schoop.fr

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