Yop

Yop, created and marketed by Yoplait, is a yogurt drink sold in supermarkets and convenience stores in Belgium,[1] Canada,[2] France,[3] Ireland,[4] Switzerland,[5] the United Kingdom,[6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari.[7]

For other uses, see YOP.

Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla.[6][8][9][10] Different flavours are available in different markets.

History

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable smoothie in Canada.[11]

Advertising

UK relaunching in 2004

Yoplait made a well remembered advert when they re-launched Yop as the "smoother way to start the day" with a campaign through McCann-Erickson in April 2004. The campaign targeted teenagers and the spot featured teenagers with strong Jamaican accents singing a parody of the Eddy Grant song, "Gimme Hope Jo'anna", in their sleep. The song has been reworked into "Gimme Yop Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, are demanding that their mothers give them the drink.[12][13]

Availability

Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)

Yop Safari
Belgium[1] Canada[14] France[3] Switzerland[5] United Kingdom[6] Sweden[7]
Banana 200 ml
Blueberry 200 ml
Chocolate 180 g2
800 g		 180 g2
 500 g
Coconut 800 g 850 g 500 g[15]
Energy
(peach/pineapple/cereal)		 800 g 850 g
Lemon 800 g 850 g
Mango 800 g 850 g
Peach 200 ml
Raspberry 180 g2
300 g3		 200 ml 180 g2
330 g3
750 g		 100 g[16]
330 g
500 g
750 g		 180 g
Red fruits/
Forest fruits		 800 g 850 g 100 g[17]
180 g[18]
207 g[19]
330 g[20]
400 g[21]
Strawberry 180 g2
300 g3
800 g		 200 ml 100 g1
180 g2
330 g3
850 g		 30 cl2 100 g3[22]
180 g[23]
207 g[24]
330 g
500 g
750 g		 180 g
300 g
Strawberry-banana 800 g 200 ml 180 g2
850 g
Strawberry-vanilla 180 g[25]
207 g[26]
400 g[27]
Tropical 180 g2 500 g
Vanilla 180 g2
300 g3
800 g		 200 ml 180 g2
330 g3
850 g		 500 g 300 g

˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO

Product information

Storage

Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yop and YOP & GO keeps for up to 8 hours outside the fridge.[28][29][30]

Ingredients:[31]

Skim milk, water, sugar, cream, fruit puree1, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours

Average nutritional values:[10]
<canadian style=per a bottle-200 mL
Energy 333kJ / 79kcal
Protein 5 grams
Fat, total 7%
- saturated 15%
Carbohydrates 22 g
- sugars 22 g
Fibre 0%
Sodium 2%
Calcium 15%
Magnesium
Phosphorus
Iron 0%
Vitamins
(A, B2, B5, B12, C, D)		 total: 40%

References
  1. "Yop (Belgium)". Yoplait. Archived from the original on 15 January 2013. Retrieved 12 October 2012.
  2. "Yop (Canada)". Yoplait. Archived from the original on 2012-06-25. Retrieved 12 October 2012.
  3. "Yop (France)". Yoplait. Retrieved 12 October 2012.
  4. "Yop (Ireland)". Yoplait. Retrieved 17 October 2012.
  5. "Yop (Switzerland)". Yoplait. Retrieved 17 October 2012.
  6. "Yop (United Kingdom)". Yoplait. Archived from the original on March 26, 2013. Retrieved 11 October 2012.
  7. "Safari Drinckyoghurt". Yoplait. Archived from the original on 18 April 2013. Retrieved 12 October 2012.
  8. "Yop products in Canada". Yoplait. Archived from the original on 2012-06-26. Retrieved 12 October 2012.
  9. "Yop products in Belgium". Yoplait. Archived from the original on 15 January 2013. Retrieved 12 October 2012.
  10. "Yop products in France". Yoplait. Archived from the original on 13 February 2013. Retrieved 12 October 2012.
  11. "Products". Yoplait. Archived from the original on 2012-06-22. Retrieved 12 October 2012.
  12. [McCann relaunches Yoplait Yop drink http://www.campaignlive.co.uk/news/207362/]
  13. [The clip: Yop - Me Mama https://www.youtube.com/watch?v=sCpeIKVIHbY]
  14. "Canada products". Archived from the original on 2012-06-26. Retrieved 2012-10-17.
  15. Yop Coconut Flavour Yogurt Drink (500g)
  16. Yoplait Yop 6 Pack Drinkable Yogurt Smooth Raspberry Yogurt
  17. Yoplait Yop 6 Pack Drinkable Yogurt Smooth Forest Fruits Yogurt
  18. Yoplait Yop Forest Fruits Yogurt Drink 180g
  19. Yoplait Yop Forest Fruits Drinkable Yogurt 207g
  20. Yoplait Yop Forest Fruits Yogurt Drink 330g
  21. Yoplait Yop Forest Fruits Drinkable Yogurt 400g
  22. Yoplait Yop 'n' Go Strawberry Flavour Yogurt Drink 4 x 100g
  23. Yoplait Yop Strawberry Yogurt Drink 180g
  24. Yop Strawberry Drinkable Yogurt 207g
  25. Yoplait Yop Strawberry & Vanilla Flavour Yogurt Drink 180g
  26. Yop Strawberry & Vanilla Drinkable Yogurt 207g
  27. Yop Strawberry & Vanilla Drinkable Yogurt 400g
  28. P'tit Yop
  29. Mini Yop
  30. Yop & GO
  31. "Ingredients". Archived from the original on 2012-09-06. Retrieved 2012-10-22.
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