ASVOFF
ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. Participants thus far have included the likes of Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, WIng Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, Indrani, Rossy de Palma and Michael Nyman.
Founded | September 2008 |
---|---|
Founded by | Diane Pernet |
Website | www |
The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, its main venue has been in Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It also has enjoyed the support of sponsors such as Italian Vogue, Bulgari, Kering and Dom Perignon.[1]
Founder
Diane Pernet's first degree was in documentary film making at Temple University,[2] and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.[3]
History
Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.[4] It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to Monte Carlo. The 18-minute film was called The Adventure of Pleasure.[5]
She showed the film to Dino Dinco, her Los Angeles collaborator at the time, and he asked her if she wanted to screen it in Los Angeles. A day later EGR (Enrique Gonzalez Rangel), her Mexico City contributor, sent her a fashion film that he made, and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. The name "You Wear It Well" was based on a Rod Stewart song. The first fashion film festival, "You Wear It Well", launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.[6][7]
Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/Alexander McQueen, Jeremy Scott, Bernhard Willhelm, Marcelo Krasilcic, Jean-Charles de Castelbajac, NOKI and Ruben Toledo.[8]
In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.[9]
ASVOFF Association
In December, 2013 ASVOFF became an association with the following members: president-Emmanuel Asmar, vice president, founder and director – Diane Pernet, secretary – David Herman and treasurer – Fabrice Rebois and Jason Last.
Future
Pernet wants ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.
ASVOFF Venues
- ^ Cite error: The named reference
Bilbao
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Barcelona
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Barcelona2
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Cannes
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Paris Etoile
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Paris Brognart
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Paris Gaite
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Paris Ch-el
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Hyères
was invoked but never defined (see the help page). - ^ Cite error: The named reference
London Barbican
was invoked but never defined (see the help page). - ^ Cite error: The named reference
London Chelsea
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Rome
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Rome2
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Venice
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Milano Morando
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Athens
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Tokyo
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Shanghai
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Shanghai2
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Shanghai 2016
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Seoul
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Seoul2
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Boston
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Chicago
was invoked but never defined (see the help page). - ^ Cite error: The named reference
New York
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Miami
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Montreal
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Mexico City
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Vienna
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Munich2
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Antwerp
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Arnhem
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Amsterdam
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Copenhagen
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Sofia
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Riga
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Łódź
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Tbilisi
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Bratislava
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Moscow
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Saint Petersburg
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Kiev
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Minsk
was invoked but never defined (see the help page). - ^ Cite error: The named reference
Vladivostok
was invoked but never defined (see the help page).
Besides its annual festival in Paris in September, ASVOFF has other projects around the world.
Other places on the ASVOFF list:[10]
Main Venues
- 2008 – Paris, premiere at the Jeu de Paume museum[11]
- 2009 – Paris Passage du Désir, Awards ceremony at the Centre Georges Pompidou
- 2010–2011 – Paris Centre Georges Pompidou, Passage du Désir
- 2012–2015 – Paris Centre Georges Pompidou[12]
- 2016–2017 – Cannes la Croisette[13]
- 2018 – Paris Club de l'Etoile[14]
Satellite Venues
- 2008 – Bilbao at the Guggenheim Museum[15]
- 2008 – Riga, with Moments[16]
- 2009 – London at the Chelsea Arts Club[17]
- 2009 – Amsterdam, with MASS[18]
- 2010 – Milano at the Palazzo Morando with Vogue Italia[19]
- 2010 – Hyères International Festival of Fashion and Photography,[20]
- 2010 – London at the Barbican Art Gallery[21]
- 2010 – Kiev, with Elle Ukraine[22]
- 2010 – Seoul, Daily Projects[23][24]
- 2010 – Cluj, with Transylvania National Theatre[25]
- 2010 – Moscow, Russian Fashion Week[26]
- 2010 – Milan at the Cine Opera at Corso Como, with films by Michael Nyman[27]
- 2011 – Miami, with Art Basel[28]
- 2011 – Tbilisi, Georgian Fashion Week[29]
- 2012 – Venice, Circuito-Off, Venice International Short Film Festival[30]
- 2012 – Minsk, Belarus Fashion Week[31]
- 2012 – Vienna, with Frame 0ut, Museum Quarter[32]
- 2012 – Barcelona, with CaixaForum[33][34]
- 2013 – Athens, with Fashion Workshop by Vicky Kaya Fashion on Screen[35]
- 2013 – Munich, with ABSOLUTE Creatives[36]
- 2013 – Tokyo at Cinema Rise X in Tokyo[37]
- 2013 – Cannes at the Cannes Film Festival croisette's Villa Schweppes[13]
- 2013 – Saint Petersburg Aurora Fashion Week[38]
- 2013 – Montreal, Festival du Nouveau Cinema[39]
- 2013 – Arnhem, Arnhem Biennale[40]
- 2013 – Vladivostok, with the Ministry of Culture of Russia and Aurora Fashion Week[41]
- 2013 – Paris, la Gaîté lyrique[42]
- 2014 – New York Scope Art Fair in New York, with films by Michael Nyman[43]
- 2014 – Copenhagen, with CPH DOX[44]
- 2014 – Łódź, LODZ Fashion Philosophy Week[45]
- 2014 – Antwerp, with MoMu at MUSE[46]
- 2014 – Mexico City, with Trendsétera, Museo Franz Mayer[47]
- 2014 – Paris, in collaboration with Champs-Élysées Film Festival[48]
- 2014 – Rome, with AltaRoma[49]
- 2015 – Chicago at the Gene Siskel Film Center[50]
- 2016 – Boston at the Museum of Fine Arts[51]
- 2016 – Shanghai at the China Academy of Art, Shanghai Institute of Design, the West Bund Art Center, the Power Station of Art, and the Shanghai Himalayas Museum[52][53][54]
- 2017 – Sofia, Nuboyana Film Studios[55]
- 2017 – Paris, Palais Brongniart[56]
- 2018 – Rome, Palazzo Altemps [57]
- 2019 – Bratislava, Bratislava Film Festival[58]
Editions
2008ASVOFF 1 was held at the Galerie nationale du Jeu de Paume | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
2009ASVOFF 2, under jury president Rick Owens, was held at the Passage du Désir/BETC, Paris followed by an awards ceremony held at the nearby Centre Georges Pompidou. | |
Jury list |
Prize categories |
---|---|
|
On 8 October, the jury headed by Rick Owens[62] handed out awards for the ASVOFF 2009 Fashion Film competition:
|
Satellite Venues | |
|
2010ASVOFF 3, under Jury president Olivier Saillard, was held at Paris' Centre Georges Pompidou on 24, 25 and 26 September, | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
|
2011ASVOFF 4, under jury president Elisabeth Quin, was held at the Centre Georges Pompidou in Paris. | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
2012ASVOFF 5, under jury president Orlan, was held at the Centre Georges Pompidou in Paris. | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
2013ASVOFF 6, under jury president Michèle Lamy, was held at the Centre Georges Pompidou in Paris. | |
Jury list |
Prize categories |
---|---|
|
Fashion film aperitivo by Peroni: Nastro Azurro, live performance by Joana Preiss at Cannes Magnum Beach |
Satellite Venues | |
|
2014ASVOFF 7, under jury president Dries Van Noten, was held at the Centre Georges Pompidou in Paris. | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
|
2015ASVOFF 8, under jury President Jean Paul Gaultier, took place 2–6 December at Centre Pompidou with Jean-Paul Gaultier, Nicolas Godin, Nicolas Saada, Mathias Kiss, and Iris van Herpen. | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
2016 | |
Locations | |
---|---|
|
2017ASVOFF 9, under jury president Eric Daman, was held at Nu Boyana film studios on 9, 10 and 11 June. | |
Jury list |
Prize categories |
---|---|
|
|
Satellite Venues | |
|
2018ASVOFF 10, under jury president Rossy de Palma and president of honor Jean Paul Gautier, was held at the Club de l'Etoile, Paris. | |
Jury list |
Prize categories |
---|---|
|
|
Winner: Adele Bouvier for Stella Global Champion's Award – for Journalism – Loic Prigent | |
ASVOFF 10 "My Personal Love Affair with Rome" Edition | |
Winner: The Epicurean by Jeff Bark Global Champion's Award – for Journalism – Angelo Flaccevento | |
Satellite Venues | |
2019ASVOFF 11, under jury president Heron Preston[72] | |
Jury list |
Prize categories |
---|---|
|
|
2020ASVOFF 12, under jury president Roger Avary | |
Jury list |
Prize categories |
---|---|
|
|
ASVOFF - ARTSTHREAD - FNL NETWORK prizes | |
Best Film Runners-up | |
Best "Lockdown Home Movie" | |
Best Film |
References
- "archives". A Shaded View on Fashion Film. Retrieved 2 August 2011.
- "Zoo Magazine". Zoomagazine.de. Archived from the original on 22 July 2011. Retrieved 2 August 2011.
- "Diane Pernet on Tavi, Fashion Film, and the Future of Catwalks – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice". Fashionista.com. 12 August 2010. Archived from the original on 21 July 2011. Retrieved 2 August 2011.
- "Celebrity surfers | Technology | The Observer". The Guardian. London. 13 August 2006. Retrieved 2 August 2011.
- Archived 25 November 2010 at the Wayback Machine
- "Diane, A Shaded View on Fashion: You Wear it Well's first prize winner in Copenhagen was Jeremy Scott's Starring". Dianepernet.typepad.com. Archived from the original on 19 August 2011. Retrieved 2 August 2011.
- http://dianepernet.typepad.com/photos/uncategorized/ywiwpostersf.jpg
- "A Shaded View on Fashion Film". Jeu de Paume. Archived from the original on 18 July 2011. Retrieved 2 August 2011.
- "about". A Shaded View on Fashion Film. Retrieved 2 August 2011.
- "A SHADED VIEW ON FASHION FILM". Le Jeu de Paume. Retrieved 22 June 2019.
- Staff, VICE; Dangerfield, Micha Barban (2 December 2015). "le film de mode a lui aussi son festival". I-D (in French). Retrieved 22 June 2019.
- Gilles, FashionNetwork com, Florent. "ASVOFF emmène ses films de mode à Cannes". FashionNetwork.com (in French). Retrieved 19 June 2019.
- "Et si on passait le week-end à regarder des films de mode ?". Marie Claire (in French). Retrieved 22 June 2019.
- "Bilbao the Guggenheim Screening and a visit to Persuade-photos by Andrew Trotter". Retrieved 22 June 2019.
- "Tuvojas modes pasākums "[moment]"". TVNET (in Latvian). 20 October 2008. Retrieved 19 June 2019.
- "London – studio visits and a mini screening at the CHelsea Arts Club". Retrieved 22 June 2019.
- "MASS BY Freudenthal/Verhagen". Retrieved 22 June 2019.
- "MILAN/ ART – Asvoff, entre mode et cinéma". lepetitjournal.com (in French). Retrieved 22 June 2019.
- "Hyeres 2010 Villa Noailles Hyeres". 1995-2015.undo.net (in Italian). Retrieved 19 June 2019.
- "Blaak and Diane Pernet – Vogue.it". www.vogue.it (in Italian). Retrieved 19 June 2019.
- "Outcasts Incorporated". outcasts-inc.com. Retrieved 19 June 2019.
- "세계적인 저널리스트 Diane이 딜라이트에!". SAMSUNG NEWSROOM (in Korean). 5 April 2010. Retrieved 19 June 2019.
- Dazed (22 October 2009). "Dazed & Confused Korea Party". Dazed. Retrieved 19 June 2019.
- "Geniile modei se întâlnesc la Cluj". evz.ro (in Romanian). Retrieved 19 June 2019.
- ""A SHADED VIEW ON FASHION FILM" (ASVOFF) | Russian Fashion Week | TribaSpace". www.tribaspace.com. Retrieved 19 June 2019.
- "ASVOFF Milano". Vogue Italia (in Italian). Retrieved 19 June 2019.
- "ASVOFF miami – Daily Journal Autre Magazine". Autre Magazine. Retrieved 19 June 2019.
- "Day 1 Tbilisi, Georgia". Retrieved 19 June 2019.
- "A SHADED VIEW ON FASHION FILM FESTIVAL AT THE OFF CIRCUIT OF VENICE FILM FESTIVAL". FBF. 26 August 2012. Retrieved 19 June 2019.
- "В Минске стартовал Fashion Bazaar | событие – Модные ножки". mod-no.com (in Russian). Retrieved 19 June 2019.
- "A Shaded View in Vienna". ray Filmmagazin (in German). 8 June 2012. Retrieved 19 June 2019.
- "Barcelona to Host ASVOFF Film Festival | Stylus". Stylus | Innovation Research & Advisory. Retrieved 19 June 2019.
- "A Shaded View on Fashion Film lands in Barcelona – Vogue.it". www.vogue.it (in Italian). Retrieved 19 June 2019.
- "Participation / Atopos". ATOPOScvc. Retrieved 19 June 2019.
- "Modeblogger sollten wieder Meinung zeigen". amazed (in German). 23 March 2013. Retrieved 19 June 2019.
- "DIANE PERNET presents ASVOFF TOKYO 2013 | Amazon Fashion Week TOKYO". amazonfashionweektokyo.com. Retrieved 19 June 2019.
- "Event tourism: ASVOFF festival in St. Petersburg". www.tohology.com (in Russian). Retrieved 19 June 2019.
- Roberge, Nelson (9 October 2013). "Triptyque présente La cité idéale au Festival du Nouveau Cinéma". Baron Mag (in French). Retrieved 22 June 2019.
- "film competition | Trend Tablet". www.trendtablet.com. Retrieved 19 June 2019.
- "A SHADED VIEW ON FASHION FILM #6 ВО ВЛАДИВОСТОКЕ". ЦСИ ЗАРЯ. Retrieved 19 June 2019.
- "Paris women's fall-winter 13 / 14 | modemonline.com". www.modemonline.com. Retrieved 22 June 2019.
- Vivarelli, Nick (24 February 2014). "A Shaded View on Fashion Film Festival To Hold New York Satellite Edition". Variety. Retrieved 19 June 2019.
- "On Tour – Fashion Week Poland 2014". Copenhagen Fashion Film. Retrieved 19 June 2019.
- "Święto mody i filmu w Łodzi. 4 Fashion Film Festival". WPROST.pl (in Polish). 28 April 2014. Retrieved 19 June 2019.
- "ASVOFF ANTWERP – MoMu Blog". Archived from the original on 19 June 2019. Retrieved 19 June 2019.
- "coolhuntermx | ASVOFF: Mexico City". coolhuntermx. 14 May 2014. Retrieved 19 June 2019.
- "CHAMPS ELYSEES FILM FESTIVAL – JUNE 11 – 17 – PARIS | THE UNTITLED MAGAZINE". untitled-magazine.com. Retrieved 22 June 2019.
- "VIDEO: AltaRoma and Bulgari bring Asvoff to Rome". NOWFASHION. 23 January 2014. Retrieved 19 June 2019.
- Editors (29 April 2015). "A Shaded View on Fashion Film in Chicago". StyleZeitgeist. Retrieved 19 June 2019.CS1 maint: extra text: authors list (link)
- "A Shaded View on Fashion Film". Museum of Fine Arts, Boston. Retrieved 19 June 2019.
- "The Rise of Creative Collaborations in China". WGSN Insider. 24 October 2016. Retrieved 19 June 2019.
- "Shanghai Fashion Week Ups the Ante". The Business of Fashion. 24 October 2016. Retrieved 19 June 2019.
- "ASVOFF goes to China 14 th – 23rd October, 2016". Retrieved 22 June 2019.
- "ASVOFF". Balkan Fashion Week. Retrieved 19 June 2019.
- "" Blossom Première Vision " s'impose comme le rendez-vous des pré-collections créatives @ Palais Brongniart !! – Les Nouvelles de Paris" (in French). Retrieved 22 June 2019.
- "DRY AT THE PALACE". collectible DRY magazine. Retrieved 19 June 2019.
- "FASHION FILM FESTIVAL I BRATISLAVA 2019". Pavleye Art & Culture. Retrieved 19 June 2019.
- "Diane, A Shaded View on Fashion: ASVOFF-the Jury deliberation". Dianepernet.typepad.com. 22 September 2008. Archived from the original on 26 September 2011. Retrieved 2 August 2011.
- "Diane, A Shaded View on Fashion: ASVOFF – the winner of the public prize". Dianepernet.typepad.com. 29 September 2008. Archived from the original on 26 September 2011. Retrieved 2 August 2011.
- diane pernet (14 September 2009). "Diane, A Shaded View on Fashion: ASVOFF 2 jury meeting". Dianepernet.typepad.com. Archived from the original on 25 June 2011. Retrieved 2 August 2011.
- "Rick Owens honored at fashion film festival, winners announced – Fashion, Life & Style". The Independent. London. 10 October 2009. Retrieved 2 August 2011.
- "A Shaded View on Fashion Film". Vogue.it. Archived from the original on 16 July 2011. Retrieved 2 August 2011.
- —Sarah Perpich (25 September 2010). "Diane Pernet And Tavi Take The Shaded View of Fashion Film: style file: daily fashion, party, and model news". Style.com. Archived from the original on 27 September 2010. Retrieved 2 August 2011.
- "Diane Pernet en Tavi zoeken filmtalent – Grazia Nieuws". Grazia.nl. Archived from the original on 24 July 2011. Retrieved 2 August 2011.
- Mdvanii. "Mdvanii: Interview With Diane Pernet". Mdvaniiism.blogspot.com. Archived from the original on 8 July 2011. Retrieved 2 August 2011.
- http://www.ashadedviewonfashionfilm.com/IMG/pdf/ASVOFF_3_WINNERS.pdf
- http://www.ashadedviewonfashionfilm.com/about
- http://www.ashadedviewonfashionfilm.com/program
- "Fashion blogger launches film festival". PerthNow. 6 August 2011. Retrieved 15 January 2021.
- http://www.wwd.com/media-news/film-tv/kering-bringing-french-film-fest-to-us-7486580
- GWAND (26 April 2020). "ASVOFF – REVIEW ON THE 11TH EDITION". Retrieved 7 June 2020.
External links
- ASVOFF.com
- MikeFiggis.co.uk
- MichaelNyman.com
- MariaDeMedeiros.net
- RickOwens.eu
- Knack Weekend: a comparative article on fashion film and the 80s music video
- The Independent.co.uk: fashion events in October 2009
- Gsus Lopez – film director – (ASVOFF Barcelona 2012 Grand Prix Winner)